Trademark Events

02/26/2025

What’s shaping the best event activations in 2025? One of our TMers, Kaleihinano Stroud, just broke down a few of the trends she saw in 2024 in the latest update on The Mark.
At TRADEMARK we've been on the ground at some of the largest most innovative events in tech, seeing firsthand how brands are rethinking activations to drive engagement and create real connections. Tap the link to read!

The event landscape is evolving rapidly, driven by shifting attendee expectations and innovative approaches to activations. At TRADEMARK, we’ve had […]

01/30/2025

Our Collaboration with Adobe on their extended beyond the convention center to the iconic QUEEN Miami Beach, where we partnered on an exclusive reception for Adobe’s VIPs. The evening was filled with a variety of live performances, gourmet cuisine and custom cocktails. Swipe right - but brace yourself for some serious FOMO ahead.

01/29/2025

In collaboration with the Adobe team, we transformed a traditional space into the MAX Executive Lounge—a multi-functional haven featuring an exclusive stage for high-profile speakers and live demos. Attendees immersed themselves in Adobe’s creative ecosystem and left with customized keepsakes using .

01/27/2025

Last fall, we partnered with Adobe to bring their Executive Experience to life for VIP attendees. The collaboration featured two full days of fireside chats, live demos, an executive lounge, and a luxurious reception at QUEEN Miami Beach. Stay tuned for more!

01/24/2025

Last fall, we partnered with to bring their Executive Experience to life for VIP attendees. The collaboration featured two full days of fireside chats, live demos, an executive lounge, and a luxurious reception at

01/08/2025

Wishing you a happy new year! We are so grateful for each and every one of you and thank you for being a part of our community.

12/09/2024

Learn from Elle Chan how stunning storytelling, synchronized multi-sensory production, and precision timing are redefining experiential marketing in 2025

2025 Events Will Make Their Mark With Extraordinary Opening Moments Experiential marketing is changing at lightning speed––stunning opening moments, rich

11/21/2024

We’re throwing it back to some of our favorite holiday celebrations. 🕺🏽🪩💃🏻

TRADEMARK partnered with to explore everything that glows. It was a night that shone bright (insert inspirational lightbulb – or 10,000 of them – here) 💡

10/31/2024

We're thrilled to announce that our CEO, Elle Chan, has been recognized as one of Eventex 100 Most Influential Event Professionals, as well as one of the 100 Most Influential People in the Events Industry in the US. A well-deserved honor for Elle—congratulations! https://eventex.co/people2024/the-100-most-influential-event-professionals-for-2024

10/21/2024

Our CEO Elle Chan has been nominated as one of Eventex’s Most Influential People in the Events Industry, please take a moment to show your support and vote here 🙌

1. Click here! https://9352.evalato.com/public-evaluation/15971
2. Log in with Google/FB or LI
3. Scroll down to the E's and click Elle Chan's star

Voting ends October 25th!

10/02/2024

Check out these top strategies from Alison Jayne, our Global Sourcing Director, to master hotel contract negotiations. Stay flexible, maximize value, and make every dollar count. https://wearetrademark.com/blog/valuable-tips-when-negotiating-attrition/

09/12/2024

At , the VIP lounge became a hub of creativity, with dynamic brand partnerships and interactive activations driving the experience. Every detail was crafted to highlight innovation and inspire creativity for the launch of .

09/03/2024

Venue Sourcing Tip #5: Ensure Consistency Across Multiple Locations in Brand, atmosphere and experience.

Check out our Webflow Roadshow for a perfect example of what this look like!
https://wearetrademark.com/events/webflow-conf-roadshow/

08/28/2024

TRADEMARK's own Elle Chan has been recognized in BizBash's 15 over 50!

Congratulations, Elle! You’ve soared to the Top 15 Event Producers over 50, a remarkable achievement that we are all incredibly proud of.

Congratulations, Elle! You’ve soared to the Top 15 Event Producers over 50, a remarkable achievement that we are all incredibly […]