
23/06/2025
🏈 Super Bowl 50 wasn’t just a game. It was a citywide takeover. Every hot spot in San Francisco was booked. Every venue was buzzing. And somehow… an old shipyard stole the show.
When the Big Game hit SF, we turned Pier 70 140,000 sq. ft. of raw industrial bones — into the weekend’s ultimate experience. Three nights. 30,000 people. Zero limits.
🎤 Headliners? Dave Matthews Band. Pharrell. Red Hot Chili Peppers.
🎨 Immersive art. Interactive lounges. 50,000 sq. ft. of custom-built seating and VIP mezzanines. All without losing an ounce of the building’s soul.
We didn’t just activate the space. We transformed it. And nearly a decade later, people are still talking about it.
📖 See how we pulled it off. Link in bio.