Non Plus Ultra

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Non Plus Ultra Non Plus Ultra curates the most unique locations for unparalleled events of all sizes. We are so much more than just an events company.

Our venue portfolio spans from historically charming to modernly chic, and each of our offerings can be tailored to go beyond all expectations of what an event can be. Find out what sets us apart and how our vision brings people together to add to the legacy of historical structures. Since 2014, it’s been our mission to write the next chapters of underused, historically significant spaces. We’ve e

volved into one of the country’s leading venue activation firms by collaborating with municipal governments and private developers to prospect spaces on the verge of demise—and the results are resoundingly positive. Not only do these structures get a second life as event spaces, but they also bring the community together through free engagements and employment opportunities.

🏈 Super Bowl 50 wasn’t just a game. It was a citywide takeover. Every hot spot in San Francisco was booked. Every venue ...
23/06/2025

🏈 Super Bowl 50 wasn’t just a game. It was a citywide takeover. Every hot spot in San Francisco was booked. Every venue was buzzing. And somehow… an old shipyard stole the show.

When the Big Game hit SF, we turned Pier 70 140,000 sq. ft. of raw industrial bones — into the weekend’s ultimate experience. Three nights. 30,000 people. Zero limits.

🎤 Headliners? Dave Matthews Band. Pharrell. Red Hot Chili Peppers.
🎨 Immersive art. Interactive lounges. 50,000 sq. ft. of custom-built seating and VIP mezzanines. All without losing an ounce of the building’s soul.

We didn’t just activate the space. We transformed it. And nearly a decade later, people are still talking about it.

📖 See how we pulled it off. Link in bio.

🌈 Get ready to shine, Denver Unity Pride is HERE! ✨Join us for a night of pure magic with world-class DJs, dazzling drag...
20/06/2025

🌈 Get ready to shine, Denver Unity Pride is HERE! ✨
Join us for a night of pure magic with world-class DJs, dazzling drag, epic performances, and 40,000 sq ft of neon-soaked vibes. 🪩💖

🎧 Micky Friedmann (Berlin)
🎧 Joe Pacheco (Wilton Manors)
🎧 Brent Milne (Denver)

🔥 VIP lounge beats by XXL
💃 Secret shows, Gogos & surprise drag
🍸 Craft cocktails + consent always!

Ticket link in the Bio!

✨ ROLLERDISCO: All Stripes. All Grooves. One Dance Floor. ✨A San Francisco Pride celebration like no other and it’s roll...
19/06/2025

✨ ROLLERDISCO: All Stripes. All Grooves. One Dance Floor. ✨
A San Francisco Pride celebration like no other and it’s rolling your way.

We’re taking over the rooftop at SVN West for a glitter-drenched day of movement, music, and magic where rollerskating meets high-energy dance floor and pure disco bliss under the sun and stars.

Just announced: Disco royalty is in the building.
Kathy Sledge of Sister Sledge joins us LIVE to perform timeless anthems like “We Are Family” and “He’s the Greatest Dancer” bringing legendary vocals and big diva energy to cap off this rooftop spectacular.

🪩 Featuring DJ sets by DAD SF, DJ LIVV & DJ Hawthorne
🎉 Costume contests, games, & interactive surprises
🛼 Retro-futuristic roller disco floor spin, slide, strut
🍔 Food vendors to keep you moving
✨ Skates provided (or bring your own!)

Not skating? No problem. There’s plenty to enjoy on and off the rink and proceeds benefit SF Pride & Folsom Street.

So bring the glitter. Bring the glam. Bring your whole self.
This isn’t just an event it’s a celebration in motion.

⚡DENVER, GET READY ⚡The Metallica M72 Pop-Up Shop hits Sports Castle June 26–29!🎸 Exclusive splatter vinyl edition of 72...
05/06/2025

⚡DENVER, GET READY ⚡
The Metallica M72 Pop-Up Shop hits Sports Castle June 26–29!

🎸 Exclusive splatter vinyl edition of 72 Seasons
🖼️ Limited posters, tees & skateboards from your fave artists
🔥 New Dixxon flannel collab + Metallica x Yeti gear
🎟️ Grab a Fan Card win Snake Pit Passes!

📍 1000 Broadway, Denver, CO
⏰ Thurs & Sat: 10AM–8PM | Fri & Sun: 10AM–7PM

⚠️ Limited vinyl, posters & decks daily

💥 Want to walk the runway at Denver Fashion Week Fall ‘25? Here’s your moment.Before auditions hit on July 13, join us o...
04/06/2025

💥 Want to walk the runway at Denver Fashion Week Fall ‘25? Here’s your moment.

Before auditions hit on July 13, join us on Sunday, June 22 for the DFW Model Workshop and learn from the very producer behind the DFW runway shows. 🖤

👠 Workshop #1 (Ages 6–14): 3–5PM
🕺 Workshop #2 (Ages 14–65): 5–7PM

From posture to pivots, poses to backstage etiquette—we’re teaching you everything you need to slay the audition and own the catwalk this November.

✨ Many past attendees went on to rock the DFW runway—now it’s your turn.
🎟️ Tap the link in bio to register and get ready to make the cut.

🐋✨ The Whale’s Tail is back and bigger than ever!Now in its 4th season, this family- and dog-friendly hangout transforms...
29/05/2025

🐋✨ The Whale’s Tail is back and bigger than ever!

Now in its 4th season, this family- and dog-friendly hangout transforms the JFK Promenade’s Golden Mile into your weekend go-to for drinks, lawn games, public art, and local food trucks every Saturday & Sunday from 12–6pm, all the way through October! ☀️🎨🌭

Pull up an Adirondack chair, catch a live DJ or family yoga, sip something cold, and maybe even do a little whale watching next to the vibrant Street Whale mural 🐳🎶

📍 Near 14th Ave East Meadow, just west of the Rose Garden
🎉 Come for the food, stay for the vibes.

Step into a world where art breathes life. 🎈✨Experience EmotionAir: Art You Can Feel at the iconic Palace of Fine Arts. ...
24/05/2025

Step into a world where art breathes life. 🎈✨
Experience EmotionAir: Art You Can Feel at the iconic Palace of Fine Arts. This immersive exhibition features 20 large-scale inflatable installations by 22 international artists, transforming 75,000 square feet into a playground of emotion and creativity. From vibrant light displays to interactive sculptures, it’s a sensory journey that invites you to touch, feel, and explore.
📅 Open now through September 7, 2025
📍 Palace of Fine Arts, San Francisco
🎟️ Tickets and info: balloonmuseum.world

Proud to be a part of The Whale’s Tail tradition again this summer. Come join us on weekends in Golden Gate Park at the ...
22/05/2025

Proud to be a part of The Whale’s Tail tradition again this summer. Come join us on weekends in Golden Gate Park at the JFK Promenade for some good tunes, great vibes, and cold drinks, starting this Saturday!

lit up the courtyard with an electric set, rain or shine—and y’all showed up with nothing but energy, smiles, and pure ...
09/05/2025

lit up the courtyard with an electric set, rain or shine—and y’all showed up with nothing but energy, smiles, and pure dancefloor love.

From day to night, the vibes were unreal and the crowd? Flawless. Big thanks to everyone who made it unforgettable. SF really knows how to show out. 💃🌧️✨

📍 The Historic SF Mint | 04.26.25
📸 Tag your crew if you see them in the shots!
🎥/📸

🏛️ J. Worra is bringing the heat to The Historic SF Mint on Saturday, April 26th! 🔊💃Get ready for a high-energy day part...
22/04/2025

🏛️ J. Worra is bringing the heat to The Historic SF Mint on Saturday, April 26th! 🔊💃

Get ready for a high-energy day party full of house music, bold basslines, and non-stop vibes in one of San Francisco’s most iconic venues. Catch that golden hour glow and dance into the evening. 🌇✨

📍 The SF Mint
🕒 2PM–8PM | 21+
🎟️ Grab your tickets now — link in bio!

🌇 Barry Can’t Swim takes over the SVN West Rooftop this Friday, April 25th! 🎶✨Get ready for a genre-blending DJ set full...
21/04/2025

🌇 Barry Can’t Swim takes over the SVN West Rooftop this Friday, April 25th! 🎶✨

Get ready for a genre-blending DJ set full of jazzy grooves, deep rhythms, and pure rooftop magic—plus support from Laurence Guy and Mishka. Come for the sunset, stay for the sound. 🌅🕺

📍 SVN West, San Francisco
⏰ Doors at 6:00 PM
🎟️ Tickets available now — link in bio!

Denver, are you ready for an afternoon full of art, music, and syrupy goodness?The Pancakes & Booze Art Show hits The Br...
21/04/2025

Denver, are you ready for an afternoon full of art, music, and syrupy goodness?

The Pancakes & Booze Art Show hits The Brighton on Saturday, April 26th with 100+ local artists, live DJs, body painting, a FREE pancake bar, and so much more.

✨ Explore the underground art scene
🎶 Vibe to live music
🥞 Stack your plate with free pancakes
🎨 Sip, snack & support local creatives

📍 The Brighton – 3403 Brighton Blvd, Denver
🎟️ Tickets available now – link in bio or via pancakesandbooze.com

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