Ashley Smith Events

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Ashley Smith Events Destination Event Planning & Design

Kendall + Cully, night one. A Western welcome in Idaho, sharing a place Kendall Elizabeth Smoller and Cully Smoller love...
10/05/2026

Kendall + Cully, night one. A Western welcome in Idaho, sharing a place Kendall Elizabeth Smoller and Cully Smoller love most with their favorite people.

The evening was designed to feel relaxed, personal, and immediately theirs: cowboy boots, lake light, sunset cocktails, and a room full of their favorite people. We carried that story through the smaller details.

What does it mean to design a beautiful wedding that actually feels like the people at the center of it?For Kendall Eliz...
09/28/2026

What does it mean to design a beautiful wedding that actually feels like the people at the center of it?

For Kendall Elizabeth Smoller and Cully Smoller, it started with two things: FUN + sharing one of their favorite places with all of their favorite people.

From there, we designed the entire weekend around them: who they are, how they wanted to celebrate, and how they wanted their guests to feel.

We wanted it to be incredibly beautiful, of course, but never at the expense of what made the weekend personal. We let McCall and its landscape lead the way, layering in bold colors, texture, and thoughtful design as the celebration moved from the mountains, into dinner, and late into the night.

Beautiful design and a deeply personal experience don’t have to be two separate ideas. The best weddings are both.

Kendall + Cully, now on Vogue Weddings.

Planning + Design Ashley Smith Events | Photography Jack Henry | Videography emmamariej | Venues Shore Lodge + Whitetail Club Realty, LLC | Florals J E N Y A F L O W E R S | Rentals R U S T I Q U E rentals
+ McCall Rentals | Graphic Design Dalia Urzua Studio | Draping Swish & Co Event Rental | Strings The Greenbelt Quartet | DJ RAMSEY AUSTIN | Hair cherilyn farris | Makeup Jenny Ventura | Additional Hair + Makeup ✨ Destination Bridal Hair & Makeup Team | Content | After Party Foresters McCall | Fashion Styling Mimi Cuttrell | Bride Fashion daniellefrankelstudio + vintage LES HABITUDES | Jewelry NORMAN SILVERMAN | Groom Fashion Ralph Lauren

Custom builds are our love language. Building from scratch allows us a creative license to control and deliver every det...
09/23/2026

Custom builds are our love language.

Building from scratch allows us a creative license to control and deliver every detail of the client’s vision, from the smallest details to largest ones.

From clean to overgrown and full of flowers inside and out.

Planning Ashley Smith Events | Photography Ali Beck Photography | Videography Anna Lord Studio | Florals Madison Hartley | Venue The Madrona

When our clients ask for an immersive experience, we take that seriously.During cocktail hour in Portugal, we built the ...
09/16/2026

When our clients ask for an immersive experience, we take that seriously.

During cocktail hour in Portugal, we built the “Jaharla Express,” a journey from Karachi → Hawaii → San Francisco → Lisbon.

Not just train-inspired. A full experience with check-in, personalized tickets, timed boarding, a conductor, a visual journey, and cocktails and bites curated for the moment by Lounge Bohemia - Paul Tvaroh.

The concept also solved the practical side of guest flow and capacity, which is exactly why we love this kind of work—an experience inside an experience.

Planning + Design Ashley Smith Events | Photography Samm Blake | Signage + Paper Details Maison Blanche | Christen | Florals Oh, Maria Flores | Wedding Flowers in Portugal | Furniture FA | Festa Aluga AURA | Portugal Event Rentals | Cocktail Experience Lounge Bohemia - Paul Tvaroh

A first glimpse of T&J’s dinner party reception in LA.Planner & Design Ashley Smith Events | Photography  | Floral ISA I...
09/07/2026

A first glimpse of T&J’s dinner party reception in LA.

Planner & Design Ashley Smith Events | Photography | Floral ISA ISA I Sophia Moreno-Bunge & co 🌈🥀 | Plant Rentals The Plant Library | Tabletop & Event Rentals Casa de Perrin Found Rental Co. | Wedding & Event Rentals | Graphic Designer Emily J. Snyder | BTS Content Creator California + Destination Wedding Content Creators

A rare moment of us sitting down. Captured by Paris,Como,French Riviera Wedding Photographer| Pia & Chris Saum in Proven...
08/18/2026

A rare moment of us sitting down.

Captured by Paris,Como,French Riviera Wedding Photographer| Pia & Chris Saum in Provence 📍

A true honor. Thank you THE WED for naming Ashley Smith Events one of the Best Wedding Planners in the World. ⚡️We’ve al...
08/16/2026

A true honor. Thank you THE WED for naming Ashley Smith Events one of the Best Wedding Planners in the World. ⚡️

We’ve always believed the best celebrations are the ones you feel, not just attend. Whether we’re building an entire destination weekend in a place our clients love or transforming a space from the ground up for one giant, unforgettable party, our goal is always to create something immersive, personal, and incredibly fun.

So much of what we do is about more than how a room looks. It’s the architecture, the light, the music, the food, the flow of the night, and all of those tiny details working together to completely shift the energy of a place.

To have that work recognized alongside so many planners and creatives we admire around the world, means a lot to our entire team. Very grateful for the couples who trust us to dream big with them and for every creative partner who helps us bring these wild ideas to life.

The Caribbean is calling. Planning & Design Ashley Smith Events | Photography Kristin Piteo | Videographer Sarah Davis |...
08/10/2026

The Caribbean is calling.

Planning & Design Ashley Smith Events | Photography Kristin Piteo | Videographer Sarah Davis | Venue The Ocean Club, A Four Seasons Resort

Poolside with POOLSIDE Planning & Design Ashley Smith Events | Photography Sophie Lin Berard | Videography Max Cutrone |...
08/03/2026

Poolside with POOLSIDE

Planning & Design Ashley Smith Events | Photography Sophie Lin Berard | Videography Max Cutrone | Floral ISA ISA I Sophia Moreno-Bunge & co 🌈🥀 | Branding Happy Menocal Studio | Rentals Found Rental Co. | Wedding & Event Rentals

Address

@ashleysmithevents
San Francisco, CA
94110

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

(415) 246-4729

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