08/05/2020
**PIVOT** Since last year, we have been quietly building a new business to support Tracie Domino Events. As we were forever ordering branded apparel and gifts for our clients - everything from cocktail napkins to logoed welcome bags to embroidered mitzvah hoodies - we had some serendipitous luck.
While having lunch with one of our all-time favorite legacy clients, , she mentioned that I was crazy to not start a marketing company to provide these items to other event planners and companies. And while that alone was a great idea, Maddie’s husband, and his mother, Liz (a past client too!) are President and CEO of , one of the top 2 largest suppliers of promotional products in the US. So needless to say, they told me what I needed to do to properly get set up and introduced me to some amazing people. As a result, I opened up in the summer of 2019.
Our team was happily going about our business ordering t-shirts, race medals and water bottles, until COVID struck. When the need for masks, gowns, hand sanitizer and face shields was outpacing supply, we recognized we had access to all of these items and helped to get them into the hands of our clients, friends and anyone else begging for them.
So for the last five months - between postponing and rescheduling weddings and mitzvahs, which of course we are still working on and love - that’s what we’ve been doing.
As word started to spread, and our clients who first called for branded gaiter masks were now inquiring about branded Tumblers, I realized I needed to stop working as an undercover agent and let everyone know what I was doing.
I built my event planning business on the customer service skills I learned from years of managing a business sales territory for and can't help but laugh at how full circle this moment feels. Some of our Event Outfitters clients were my Tiffany clients over 14 years ago - they are still buying gifts and awards, just different ones now.
Moral of the story {continued in comments}...
