Penny + Clover

03/20/2025

When your florals are just as photogenic as the products they complement
📸✨

The Blossoms activation just got even more Instagrammable with our fresh florals - shipped to stores across North America for a consistent, on-brand experience.

🌸 Custom-curated for brand activations
📦 Farm-direct, shipped nationwide
📸 Designed to elevate visuals & customer engagement

Luxury is in the details. Are florals part of your retail strategy? Let’s chat!

02/15/2025

Valentines Day is one of the most important holidays in the luxury retail and fragrance industry. This year, we sourced 33,000 freshly preserved Ecuadorian roses - the finest in the world - distributing them on time to nearly 200 free-standing and department stores for across North America.

For almost a year, sampled and tested farms, rose varieties, and sizes to ensure this gift-with-purchase aligned with customer packaging, brand standards, and budget - ultimately creating an unforgettable customer experience.

The results? Stunning displays, elevated gifting moments, and a unique sensory experience that inspires new customers, strengthens loyalty, and drives tangible business results.

Luxury retail is evolving, and customer experiences matter more than ever. How are you making your brand activations unforgettable?

12/31/2024

Then, 2024 arrived, and we showcased our ability to deliver.

Wait… let me back up.

In 2023, our journey into floral marketing for luxury brands began with a conversation on a flight. We met a stranger, and over three hours, we talked about life, laughed, and eventually talked about strategic challenges we were facing.

Their main issue?

"I wish we had one national florist/vendor to source flowers for GWP and brand activations. Hundreds of stores across the U.S. sources locally, so the flowers are inconsistent—not always on-brand or luxurious enough for our reputation. Plus, managing hundreds of invoices per campaign is a logistical headache."

They also dreamed of seasonal, luxury floral designs that would enhance their brand activations and deepen customer loyalty.

We shared how Penny + Clover's partnerships with farms that dropship for leading eCommerce brands could solve these challenges—seamlessly.

We started small with a pilot program in select stores. By the end of 2023, our deliveries had grown steadily.

Then, 2024 arrived, and we truly delivered.

We designed and delivered bespoke luxury floral products, touching tens-of-thousands of loyal Jo Malone London and Estee Lauder customers across North America in stores like Nordstrom, Macy's, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Belk, Sephora and more.

It’s been an incredible journey, and we feel so blessed and thankful for the opportunities we’ve had to work with such iconic brands.

Thank you to our clients, partners, and team for making this possible. Here’s to another year of growth and innovation!

12/13/2024

There’s something special about mixing tradition with a moody twist. These deep reds and purples feel bold yet timeless, and I love how the textures bring it all together.

Let’s work together to craft the perfect arrangement for your holiday celebration. ✨🪩

11/27/2024

🌿 Excited to share a glimpse of the custom holiday wreaths we recently designed and distributed nationally for and ! At Penny and Clover, we pride ourselves on bringing bespoke floral creativity to every project, ensuring that each piece not only enhances the space but also aligns perfectly with our clients’ branding and seasonal themes.

🎄These wreaths are more than just decorations; they are a testament to our commitment to excellence and attention to detail in all our brand activations.

✨Looking to elevate your next brand activation or event? Let’s connect and bring your vision to life with stunning floral designs that leave a lasting impression.

👉 Visit us at https://brands.pennyandclover.com to see more of our work and explore what we can do for your brand!

10/22/2024

What a great experience! Thanks for having Penny + Clover on! 🩵🌸

10/06/2024

We’re thrilled to be a smart part of a bigger picture for greater good. 💗🌸 Purchase one of our Shades of Pink bouquets throughout the month of October and a portion of your sale will be donated back to The Shades of Pink Foundation!

The Shades of Pink Foundation is working to alleviate the financial burden of breast cancer treatment for patients by aiming to raise $100,000 this month. To achieve this goal, the foundation has organized a series of fundraising efforts, with volunteer chair Naina Desai overseeing these initiatives...

05/12/2024

It’s a beautiful day to celebrate Moms, Mamas, Mothers, Madres, Mah, Mommy’s - she has many names but is loved the same. 💜💐

05/10/2024

This mother’s day we shipped 2,200 mini-bouquets to over 100 stores nationwide for Jo Malone London. Lots of lucky moms out there this weekend!

04/12/2024

💐💐💐

04/11/2024

It’s as easy as grab and go! Conveniently fitting in your cup holder for the ride home is just an added bonus 💐 (Also - we love our customer photos 😉).