09/03/2026
Every expert told me to pick a niche. I picked myself instead.
For two years I tried to fit the template. Weddings OR music. Business OR healing. Every version felt like cutting off a limb so the algorithm could categorize me. Then I noticed something: the accounts I actually followed weren’t niches. They were people — whole, contradictory, alive.
So I stopped splitting myself. Luxury event designer. Festival girl. Single mom. Woman healing out loud at 128 BPM. One profile, one life. And the right people started finding me BECAUSE of the mix — dream clients who wanted the woman who dances, not despite her.
The niche advice works when you’re selling a product. I’m building a life in public. You don’t need a lane. You need the nerve to be all of it in one place.
Follow if you refuse to fit in one box — that’s the whole niche.