10/02/2026
Before Heartstone was Heartstone, there were penguins. 🐧
The idea came from a story I loved about penguins choosing a stone during courtship and presenting it to their mate.
To me, it felt like their version of an engagement ring.
A stone chosen for someone you love.
A stone given from the heart.
A Heart Stone.
And once the penguins arrived, I apparently committed.
They were on our logos, wedding show displays, packaging, delivery boxes, USBs and client gifts. We even delivered actual heart-shaped stones with our wedding films.
I eventually got one of the penguins tattooed on my foot. My first and still only tattoo.
And yes, when I finally got the chance to meet a real penguin, I was exactly as excited as you’d expect.
Looking back through all of this now, though, I see more than an old logo or a brand aesthetic.
I can see Heartstone growing up.
The logos changed.
The packaging changed.
The films changed.
I changed.
But looking all the way back to that very first penguin logo, there’s something I love:
The heart was already there.
Chapter II: Becoming.
Heartstone turns 18 on October 9.
Come walk through the story with me.