Prescott Frontier Days Rodeo Grounds

10/16/2026

Rodeo Week may be over, but there are still plenty of stories to tell from inside the arena and behind the scenes at the 139th World’s Oldest Rodeo®.
We’re taking a look back at some of the cowboys, contestants, traditions, and unforgettable moments that made this year’s Rodeo Week one to remember.

Follow along as we revisit the people and stories that continue to make Prescott’s rodeo tradition so special.
In this episode of the Ride With Us podcast, host Greg Mengarelli welcomes Manuel Lucero from the Museum of Indigenous Peoples in Prescott, Arizona. Manuel shares his personal story, his Cherokee heritage, and the path that led him to become executive director of the museum. He also explains why Prescott became home for his family and how the museum continues to share Indigenous culture with the community.

🎥 https://youtu.be/V0fP06Ujemw?si=MUJ6No9dF_VaKezl

In this episode of the Ride With Us podcast, host Greg Mengarelli w...

10/14/2026

There are common themes that stand out when paging through a World’s Oldest Rodeo® program: sponsor pride and commitment. The sponsors who appear in these pages -- many of whom are multi-generational as well as those who sponsor other rodeo activities and events -- have stood with
Prescott Frontier Days®, Inc. through decades of tough times and growing pains. They are partners, allies, and friends and are proud to be part of
PFD activities.

These hard-working folks own businesses of all sizes, with small businesses making up most of PFD’s sponsorships. Their generosity allows
larger contestant purses as well as attracting big-name contestants and helps keep rodeo admission fees reasonable. Most of the goods and services they offer affect our communities every day.

There are nine levels of PFD sponsorship, with each offering a tailored marketing style to meet your preference.

If you’d like to be a sponsor for the 140th World’s Oldest Rodeo, please contact Jim Dewey Brown at
[email protected] and (928) 923-6775 or stop by the Rodeo Office for the 2027 sponsor packet.

Packets can also be found at our website: https://worldsoldestrodeo.com/sponsors/

It’s an honor to be associated with these skilled trade and craft professionals. They fuel our performance and make it possible to bring people together to celebrate and keep our western heritage alive.
Thank you, sponsors! PFD is grateful for your ongoing support and considers you to be family! And thank you to Milo's for catering our sponsor mixer this last week to honor all of those who believe in our rodeo and who we are.

10/13/2026

Not only did our former Queen, Anna Butler win fMiss Rodeo Arizona 2027. Our former teen Queen, Audrey Hankins won Miss Rodeo Arizona Teen Queen 2027!

Both of these girls did an absolutely incredible job representing our World’s Oldest Rodeo, we know they will do an outstanding job representing Arizona as a whole. 👑

Your Miss Teen Rodeo Arizona 2027- Audrey Hankins

10/12/2026

🤠 MERCANTILE SALE STARTS NOW! 🤠

It’s the perfect time to stock up on your favorite World’s Oldest Rodeo® gear! From now through December, stop by the Mercantile and save:

🔥 25% OFF Crewnecks
🔥 25% OFF Hoodies
🔥 25% OFF T-Shirts
🔥 25% OFF Jersey's
🔥 25% OFF Zip Up Sweaters

Whether you’re shopping for yourself, getting an early start on Christmas gifts, or grabbing a little piece of rodeo history, we’ve got you covered!

📍 840 Rodeo Drive, Building D
🕘 Open Monday–Friday | 9 AM–4 PM

Stop in, see us, and shop the sale while it lasts! 🤠🐴

10/11/2026

WE ARE SO PROUD of our former queen for now becoming Miss Rodeo Arizona!! Anna Butler you are truly incredible!

Your Miss Rodeo Arizona 2027- Anna Butler

10/10/2026

The World’s Oldest Rodeo® is more than what happens inside the arena. It’s a tradition woven into the heart of Prescott and made possible by the people who continue to support it year after year.
We’re looking back at Rodeo Week and sitting down with some familiar faces from our community to hear their stories, their connections to the rodeo, and what this longstanding Prescott tradition means to them.

Greg Sits down with Cheryl Rolland of Pinnacle Bank. They discuss Pinnacle Bank's sponsorship and Cheryl's longstanding annual World's Oldest Rodeo tradition, which started in 1997!

🎥 https://youtu.be/eQfC7q0Ce3k?si=Ce0D5OBnHvBGN_1o

Greg Sits down with Cheryl Rolland of Pinnacle Bank. They discuss P...

10/07/2026

Feels like it was just yesterday, and seems like it'll be here tomorrow! Mark your calendars for June 28-July 4, 2027 for our 140th World's Oldest Rodeo!

10/07/2026

💗 RIDE FOR A CURE, WHERE THE MONEY STAYS HERE!

Join us for an evening of giving back at the World's Oldest Rodeo® Ridin' for a Cure Benefit Dinner!
Every dollar raised helps support the fight against cancer, benefiting City of Hope and Dignity Health YRMC. Together, we can make a meaningful difference right here in our community.

📅 November 14, 2026 - Doors open at 4:30PM
Dinner, music, live and silent auctions

🎀Reserve a seat or table here: https://worldsoldestrodeo.com/ridin-for-a-cure/
or contact our office directly. 928-482-2661, [email protected]

Good food. Great company. An even greater cause.
Because when our community comes together, incredible things happen. 💗

10/06/2026

The membership of Prescott Frontier Days®, Inc., is filled with honorable, humble people who consistently share the gifts of their time, knowledge,
and skills with the World’s Oldest Rodeo®. Rodeo member and director Steve Myers is one of those generous souls and was recently named a
recipient of the John Justin Standard of the West Award, also known as the Justin Boot Award.

This prestigious honor is a “special award that recognizes a committee member in good standing whose participation benefits Prescott Frontier
Days, Inc. throughout the year in a manner that exceeds the expectations for the member.” Myers was nominated by a PFD member; the nomination
was approved by the PFD board of directors and voted upon by the rodeo membership. Steve will receive a custom-designed pair of Justin Boots,
and his name will then appear on the PRCA year-end ballot for the Justin Committeeman of the Year Award.

Myers has been a PFD member for 10 years, handling ticket sales, ticket takers, ushers, and overseeing the Old Timers Reunion among other tasks. His volunteer teams agree that his expertise with electrical issues has saved the rodeo countless hours, headaches, and expenses over the years and is known for finding things that need to be done and quietly taking care
of problems.

Myers’ dad, Jim, relates that as a kid, Steve had a very inquisitive mind and “electricity seemed to be the thing he latched onto. He was a natural at seeking out ways to learn more about life. Steve is the guy that can figure it out.” Steve parlayed that interest into a contracting business and has managed several companies over the last 35 years. He is currently the electrical superintendent for Fann Environmental.

Jim Myers added, “My goal as a dad was to see that he bagged a deer and elk before he graduated high school. He got both and has had the hunting fever ever since. If he doesn’t get a tag, he’s the first to sign up to help his buddies with their hunt.”

Congratulations, Steve, on receiving this
exceptional award and thanks for all you do!

📸

10/05/2026

🎃 CALLING ALL TRUNKS! 🚗🍬

We've got the location, now we need YOU to help bring the Halloween fun!

The World's Oldest Rodeo® is gearing up for our annual Trunk or Treat & Haunted Grandstands, and we're inviting local businesses, organizations, families, and individuals to join in!

Decorate your vehicle, load up on candy, and help us create a fun, safe place for our community's little ghosts and goblins to celebrate Halloween night!

📅 October 31st | 6 PM – 9 PM
📍 World's Oldest Rodeo Grounds

Want to reserve a spot for your vehicle?
📧 [email protected]
📞 928-445-3103

Let's fill the rodeo grounds with decorated trunks, sweet treats, and Halloween spirit! 👻