Coup de Rouge

05/29/2026

Coup de Rouge is coming.

August 29, 2026

Last year, something extraordinary happened.
Raw. Unscripted. Beautiful.
Fashion, fine art, film, music, and story colliding beneath the wild landscape of Montana.

This year, we come together again in Paradise Valley. A lot of people are drawn to the West, but very few get to truly experience it.

Tickets go live June 15 - Limited availability.


📸

04/28/2026

Honored to be invited by Cora Kay Chandler-Black Eagle to the evening events at the Mountain | Plains Regional Native CDFI Coalition Gathering 2026 at the Northern Hotel. It was a night of superb Indigenous food, fashion, art and community, and a chance to spend time with people doing really meaningful work.

Cora Kay Productions has been instrumental in supporting Indigenous creatives and is working with us on CDR this year. We attended alongside Charlene Sleeper of MMIP Billings, connecting with friends, designers, artists, and community leaders throughout the evening.

It felt full-circle seeing the Wolf Bear drumming circle, who were with us on the mountain for our first Coup de Rouge, and being invited into a Round Dance.

A beautiful evening with incredible people, and we’re truly grateful to have been there.

04/07/2026

Meet Tricia Samsal — Vendor Liaison & High Noon Collection Experience Curator for Coup de Rouge.

Artist, traveler, and curator of beauty through every medium she touches, Tricia has been building her creative legacy since 1998, when she opened her first shop in a historic building alongside her mom. What began as a love for vintage and antiques has grown into a coast-to-coast presence—spanning Round Top, NFR Las Vegas, and iconic barn sales from New York to California.

With roots in Arizona and deep ties to the Texas vintage market scene, Tricia’s work is as layered as the pieces she creates. From soldered turquoise jewelry using rare earth metals sourced from a New Mexico mining family, to textiles, candles, and mixed media—she moves fluidly between mediums, following inspiration wherever it leads.

A longtime force at Round Top—where you’ll find her Zapp Hall—Tricia brings over 30 years of experience running vendor spaces and shaping market energy at the highest level.

As Vendor Liaison & High Noon Collection Experience Curator, Tricia is helping guide the flow and feel of the High Noon Collection—supporting vendors, elevating the experience, and ensuring everything moves seamlessly both behind the scenes and on the ground.

We’re honored to have her as part of the Coup de Rouge team.

04/06/2026

Meet Kaycee Kalahar— a mixed media artist of over 20 years, whose work is rooted in texture, story, and the raw beauty of natural materials. Her journey has taken her through curated art shows, gallery spaces, and the orchestration of immersive events—each experience shaping a refined eye for detail, composition, and presentation. With a deep respect for craftsmanship and the artists she’s worked alongside, Kaycee brings a collector’s sensibility and a maker’s hand to everything she’s involved in.

At Coup de Rouge, Kaycee will serve as our Fine Art Coordinator—supporting the flow and functionality of the fine art experience woven throughout the event. She will act as a point of contact for artists, assisting with placement, installation, and the overall presentation within the space to ensure everything comes together seamlessly.

We are honored to have her help and expertise in transforming the Yellowstone Film Ranch into a fine art environment—featuring activations and layered moments of artistic expression.

04/02/2026

Scarlette Bourne serves as the Strategic Planning & Systems Advisor for Coup de Rouge. A mother, model, strategist, and creative force, she brings a powerful blend of leadership, organization, and structure to the board. Scarlette’s perspective is shaped by her Afro-Indigenous Choctaw heritage. With a Bachelor’s Degree in Organizational Leadership and a background in federal service, she brings a sharp understanding of systems and operations to the team. She’s passionate about supporting events/experiences that elevate self-expression and community with long-term, intentional growth.

As a mother, she is driven by the responsibility of creating a sustainable future, ensuring that the operational frameworks she works within serve as lasting foundational systems.  

We are honored to have Scarlette as part of the Coup de Rouge advisory board, as she helps us to continue to move forward with structure and clarity to support the vision. 

04/01/2026

Rebekah Jarvey serves as the Indigenous Relations & Cultural Advisor for Coup de Rouge. An internationally recognized Indigenous designer, director, and cultural leader, she brings deep experience, global perspective, and powerful cultural grounding to the board.

An enrolled member of the Chippewa Cree Tribe, Rebekah is also the President of the Montana Chapter of the International Indigenous Fashion Council (IIFC), where she champions Indigenous representation, leadership, and visibility across the global fashion landscape. Her work is rooted in generations of tradition while expanding onto international stages including Paris, New York, Milan, and beyond.

She is also the subject of the documentary Native Hope Champions: Red on the Runway, streaming on FNX, which highlights her mission to use fashion as a platform for advocacy, visibility, and healing within Indigenous communities.

Through her design, storytelling, and leadership, she has become a leading voice in Indigenous fashion and advocacy. Her role within Coup de Rouge centers on honoring culture, elevating Indigenous voices, and ensuring authenticity, representation, and respect are woven into every layer of the experience.

We are honored to have Rebekah as part of the Coup de Rouge advisory board, helping guide this work with integrity, cultural knowledge, and purpose.

03/31/2026

Whitney Fay serves as the Development and Grant Strategist for Coup de Rouge. Born on the Wind River Reservation in Wyoming, shaped by Berkeley, California, and now rooted in Montana, Whitney is a mother, soon-to-be wife, model and founder of Sacral Muse, a creative consulting firm.

After being a featured model at last year’s event, Whitney was deeply impacted by the MMIP focus and inspired to step into a greater role with Coup de Rouge—helping support, grow, and secure funding for the work being done.

Now serving on the advisory board, she focuses on business development, grant strategy, and strengthening the event’s long-term impact and visibility. Whitney is deeply passionate about using her voice for those who cannot and remains committed to bringing awareness to the MMIP epidemic.

We are honored to have Whitney as part of the Coup de Rouge advisory board, helping support and secure the resources that allow this work to continue and grow.

03/13/2026

THE WEST TAKES THE STAGE
A gathering of visionaries.

Fashion.
Art.
Film.
Story.

Set against the wild landscape of Montana.

History in real time.

COUP DE ROUGE
August 29, 2026
Yellowstone Film Ranch

Follow along. The first chance at tickets is coming soon.

Official Trailer 🎥

09/29/2025

Thank you, Liz Dempsey and Char-Koosta News for the thoughtful and beautifully written article.

Atop Red Lodge Mountain, Coup de Rouge fashion show, which translates to “Strike of Red,” brought together Indigenous and Western designers, artists and performers

09/15/2025

Check out the Country Outdoors episode featuring Coup de Rouge and our town of Red Lodge, Montana! Mary O'Neill and Zach Phillips came up to highlight local businesses and support this event, and we’re so grateful they did.

Thank you for being part of it with us!

Fly Fishing and a Fashion Show! (interesting mix)This week we are in Red Lodge Montana attending the first ever "Coup De Rouge". This event is a collaboratio...

09/07/2025