Black Rodeo USA Introduces New Mascot: Byron the Bull
Black Rodeo USA is proud to announce the official debut of its new mascot, Byron the Bull, a high-energy, crowd-loving symbol of strength, culture, and community. With his bold personality and dynamic presence, Byron is set to become a fan favorite at rodeos, school shows, and community events nationwide. "Byron the Bull isn’t just a mascot—he
’s a movement,” said Lanette Campbell CEO and President of Black Rodeo USA. “We wanted a character who not only excites the kids and energizes the crowd, but also connects people to the legacy and future of Black rodeo culture.”
Designed with both tradition and modern flair in mind, Byron will engage audiences through live interactions, school visits, photo opportunities, and social media appearances. Fans can expect Byron to bring a playful yet powerful energy to every event—cheering on young riders, dancing with the crowd, and spreading awareness about the importance of preserving rodeo history in the African American community.
