I Am Root Co.

I Am Root Co. A creative-led brand celebrating emerging artists, curating productions and content! 🌱

We've been in business over 10 years and have an amazing line of apparel, so shop with us and support our brand.

01/05/2026

MOOD: First Friday Open Mic at
by x .hype

January's event was a great time and we met so many new artists, performers, and entrepreneurs 🌱

Drop "me" in the comments in you want to come to the next one! ⬇️⬇️⬇️⬇️⬇️





01/02/2026

and we will see you tonight, right?

First Friday Open Mic might is back and we welcome all performing artists from Poets to Musicians. There will be vendors, art, food and drinks.

Comment a ✨️ if you made it this far.

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12/31/2025

Ever wondered about the dark side of record deals? This video breaks down why signing with a label might not be all it's cracked up to be. We're also diving deep into the musical genius of Sade and comparing her sound to Jhené Aiko. Are you team Sade or team Jhené? What are your thoughts on the label system? Let us know in the comments! . Produced by . Hosted by .

12/31/2025

Is Drake a real rapper or just an actor? .ation doesn't hold back, claiming anyone still liking Drake is in an alternate reality! He says Drake has ghostwriters and isn't authentic to the culture. asks the hard questions: Kendrick or Drake? Is the beef really over? Is Drake cosplaying? Find out what .ation really thinks. Produced by

12/29/2025

Families turning their noses up at artistic dreams? Dom Root felt that. He found his crew, built a collective, and made it happen. What was their first venue? What opportunity did they get? He took quarters as donations and built a community in Arizona, even when venues weren't feeling the hip-hop vibe. Find out how.

Limited seating and ticket availability 👀
12/29/2025

Limited seating and ticket availability 👀

A "LUV" Late Night Showcase in Phoenix. A night of erotic poetry, rnb, and good music. Come out and enjoy amazing food and drinks provided by the Sugarcane Lounge!

12/28/2025

Dom Root shares the incredible story of how he bought his first car by slinging candy! 😲 From middle school through high school, his hustle was real. What was his candy of choice? How did he manage his stock once he got the car? What inspired him? The women in his family.

12/26/2025

What kind of date do you prefer? What's your go-to drink? Which celebrities do you stan? Two women reveal their personalities through rapid-fire choices. What would you choose? - Hunee Rose

12/26/2025

Phoenix, we will see you in a week. Get those early bird tickets for just $10 today 🌱

Be apart of amazing performances, art, and participate in .365 live at the show ✨️

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12/25/2025

Two women dive into the age-old debate: Which show reigns supreme? What’s your pick: "Martin" or "Fresh Prince"? Let Hunee Rose know what you think in the comments!

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I Am Root Co. is a Lifestyle Brand that specializes in events and productions for Local, Underground, and Emerging creative arts. The I Am Root Collective is made up of 8 independent artists and a blog team whose mission is to inspire and be inspired.