05/21/2026
Ikebana helps me slow down and really enjoy the materials I’m working with.
That’s my goal for the summer. Slow down. Enjoy making desert designs and find the true path for my business.
I’ve been told by fellow industry friends that “clients just don’t care about sustainability” and that maybe I should pivot my messaging. Or that they wouldn’t touch sustainability.
And I get it. Right? At a certain price point, people want what they want and they have the funds to make it happen! That’s why it’s important as a floral business, my standard practices involve sustainability. Because it is true that not everyone is down for sustainability, but that doesn’t mean it’s a lost cause. Or that I should pivot. That doesn’t mean I don’t still get hired by people whose main priority isn’t sustainability!
And no… urban desert flora is not 100% sustainable but we are as close as we can be. We are a needed voice within the industry. We know nothing is 100% sustainable, but we can always make better choices.
Sustainability is not a trend. It is a choice!
Sustainable Florist AZ | Arizona Local Flowers | Arizona Wedding Florist | Green Living