Sparks

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Sparks Sparks is a global leader in experiential marketing, creating high-profile events, exhibits, and activations for the world's most influential brands.

Sparks, a Freeman Company, designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them. Whatever your needs, Sparks will help you build undeniable moments that move people, get them thinking, or simply bring smiles to their faces. The result? A meaningful live + digital experience that your audience will never forget.

• Trade show exhibits and expo floors
• Proprietary events and meetings
• Media and thought leader events
• Brand activations and sponsorships
• Digital engagements
• Executive, corporate and brand experience centers
• Retail experiences
• And everything else! Learn more at wearesparks.com

10/09/2026

New Case Study: Google I/O

For most of the year, the Shoreline Amphitheatre grounds are empty parking lots. In May, they hold Google I/O, where developers get a first look at the latest product announcements and work directly with the teams behind them.

Sparks organized the grounds around four product villages: AI, Android, Google Cloud, and Google Chrome. Each village had its own session structure, demos on its porches, and Q&A stations.

Most programs treat a site with no infrastructure as a problem to work around. But we turned a parking lot into a campus that held the full two-day program without sending a single guest off-site.

10/07/2026

Sheyna Bruckner, SVP of Marketing at Sparks took the stage at XP Land and shared her thoughts on the future of experiential marketing.

10/05/2026

Our SVP of Marketing, shares which conversations brands should be having this week at
 
AI has allowed brands to massively scale their advertising, but it has also made trust harder to earn. When anything can be generated, in-person experiences carry more weight.
 
On Thursday, our President Melissa Levy and Madeline Schofield from Salesforce take the Advertising Week stage to share why experiential marketing is the key to trust in B2B marketing.

10/02/2026

AI is changing how we work. But our CCO, Michael Ellery, thinks it's making human connection more valuable.

Ahead of Advertising Week New York next week, Mike sat down with AW360 to share what he expects to dominate the conversation at and what he hopes people start asking.

🎙️ Full episode in bio

Client success drives everything we do — and today, we're doubling down on it.Congratulations to Adam Charles on steppin...
09/17/2026

Client success drives everything we do — and today, we're doubling down on it.

Congratulations to Adam Charles on stepping into the role of Chief Client Officer and head of Events & Experiences. And a warm welcome to Grant Ogburn, who joins as our new Chief Growth Officer.

Adam will lead our commitment to making every client partnership drive real, lasting results. Grant will bring more clients into the Sparks experience.

Together, they're focused on the same thing: making sure more clients succeed in more ways.

Full story: https://lnkd.in/eGbDY3xh

Registration isn't the beginning of the line — it's the beginning of the experience.Dreamforce 2026 kicked off in San Fr...
09/16/2026

Registration isn't the beginning of the line — it's the beginning of the experience.

Dreamforce 2026 kicked off in San Francisco, and Sparks designed and built the check-in experience at the Salesforce Tower for one of tech's largest events of the year.

Lounge seating, refreshments, photo activations, and brand touchpoints throughout — spaces to connect, recharge, and celebrate together before the keynotes and the energy of the week take over.

Check-in moments don't have to be hectic. We're proud to have helped make this one something worth remembering.

As AI continues to reshape how businesses operate, the events that convene global communities around what's next have ne...
05/13/2026

As AI continues to reshape how businesses operate, the events that convene global communities around what's next have never been more critical. SAP Sapphire 2026 is exactly that — thousands of attendees, one defining conversation about the future of business. Experiences at this scale don't just inform, they move the industry forward.

Your booth isn't where the story ends, it's where it starts.Lisa Lundeen, our EVP Account Direction, explores how the sm...
04/08/2026

Your booth isn't where the story ends, it's where it starts.
Lisa Lundeen, our EVP Account Direction, explores how the smartest brands at , , and are turning single events into ongoing conversations through experiential innovation, real-time metrics, and strategic amplification.

Read Here: https://bit.ly/4mzhT7X

Address

2828 Charter Road
Philadelphia, PA
19154

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+12156761100

Website

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