04/24/2025
Can’t wait for this weekend! The Polar Bear Plunge is Saturday, marking the unofficial open of lake season. When the Switz is open, Keuka Lake is open; if you know, you know. A full day of fun and “Keuka Lakeness”. Hit up The Olney Place... on Keuka for breakfast and then ’Get Switz’d’ until close! Ill bringvthe fun noon-4 and hand off to States Apart who will keep you partying til 7pm.
See you Saturday!! 
ANNUAL POLAR BEAR PLUNGE – THIS SATURDAY, APRIL 26th
Ready to make a splash for a great cause? Grab your bravest friends, your wildest costumes, and join us on Keuka Lake for one of our favorite traditions:
Registration: 11 AM
FIRST JUMP: 12 PM sharp – don’t be late!
Hosted by: DJ Boolanger (pumping the tunes all afternoon)
Live music: States Apart on the deck, 4 – 7 PM
🍻nutrl & Good Boy Vodka tasting: 12 – 3 PM
🥃 Astral Tequila tasting: 4 – 6 PM
🍺 Pre‑game stop: The Olney Place... on Keuka opens early (8 AM – 7 PM) to celebrate their brand‑new beer collab with Steuben Brewing Company – swing in on your way!
Cost to Jump: $30 (includes a commemorative shirt printed with the date, every jumper’s name, the day’s air & water temps 🤘)
👀 Spectators: FREE admission – bring the whole crew to cheer!
❤️ All proceeds benefit the Wayne Fire Department – Water & Fire Rescue. Help the first‑responders who help all of us.
⸻
HOW TO JOIN:
• DM us, or sign up in person at The Switz any time before 11 AM on plunge day.
• Waivers available on‑site (under‑18 jumpers need a parent/guardian signature).
💡 Pro tips:
• Wear shoes you can swim in.
• Bring a towel & warm change of clothes.
• Costumes encouraged – we’ll have prizes for the best look!
Let’s pack the shoreline, crank the music, and raise a chilly toast to community, courage, and our amazing volunteers at Wayne FD. See you in (freezing) water! 🔥💦