Champion Race Promotions was created to serve the racing community after a lifetime involvement in motor racing and a desire to create a unique marketing and promotions “experience” that truly makes a difference in the world. My name is Lori Manes Cutter and I love motor racing and I’m here to “unleash the champion” within each of you!
In today’s sports marketing trends, offering an “experience” for an investor is far more important that simply paying for ad space on the side of a race car or track. Additionally, more companies are looking for “cause based” opportunities where they can get involved in a social need or charity and really make a difference and want to partner with athletes and teams whose focus is putting others first.
Also, race fans are desiring an “experience” to get to know their favorite team’s. I’ve mastered serving others and bring my networking gifts, life coaching and event planning background to create a real “experience” for race teams, sponsors, fans and the community. The goal is to help others create a Champion’s mindset, both on and off the track and both physically and financially!
Born into two open wheel racing families, the need for speed got into my blood at an early age. Growing up in the Arizona with race cars all around, I found myself crewing on family and friends race cars. Through journalism classes in school, I began writing and covering the sport for media like National Speed Sport News, Western Racing News, Circle Track and others. I was honored with an accreditation through the National Motorsports Press Association with over 500 published stories, published my own racing newsletter and have traveled the world promoting the sport.
The love of racing runs deep into my core. Over the many years, I volunteered my talents and I am very grateful for each and every opportunity. Some of my memorable moments include volunteering for Kingdom Racing (a Christian IndyCar team and Ministry) and coordinating a Miles of Smiles VIP experience for at-risk kids both at the Portland IndyCar race and the Knoxville Nationals. I researched and designed the women’s land-speed record for the World of Speed Museum in Oregon, worked at Iowa Speedway in the Newton Club customer service, created ladies racing apparel line called Parade Lap Apparel, worked two years for the Phoenix Iceberg F1 Grand Prix, and being the PR Director for the Sprint Car Owners of AZ and AZ Midget Racing Association.
In my professional life, I am a social entrepreneur in direct sales for past 17 years, building international networking teams and providing life coaching and nutritional and wellness support. I’ve been a keynote speaker and trainer and provide social media coaching. Prior, I worked 16 years in marketing and business development for Intel Corp. where my focus was process improvement and visionary marketing. Throughout my life I have done event planning and promoting and am a networker at heart.
After living in the Pacific NW for 21 years, I’ve returned home to AZ with my husband Charlie and “living life at full throttle.” We are 5 miles from the AZ Speedway! We both love racing and can be found visiting race tracks throughout the US and Australia, scraping mud, or hosting a charity event to bless others. Charlie is a 40-year employee for Delta Airlines as a Captain, became a firefighter at age 62, is a professional skier and serves on National Ski Patrol medical rescue teams for ladies downhill and Olympic games.
We love life and we love motorsports and people. We live an example of Champion Race Promotions, always looking for ways to elevate ourselves and those around us and excited about serving the motor racing community in unique and elevated way.
