NOOR NOOR is Pasadena's premier event space. We have two glamorous indoor ballrooms and gorgeous outdoor Terrace for intimate to large gatherings.
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NOOR is one of the most versatile event venue spaces in Los Angeles and can offer perfect solutions for every kind of event. We have two glamorous ballrooms and a gorgeous outdoor Terrace courtyard to accommodate large, elaborate celebrations or intimate gatherings. Our beautiful art nouveau-inspired Sofia Ballroom is the perfect space for large wedding receptions and events. This space can accomm

odate up to 320 guests for seated banquets and 600 for cocktail-style events. The Ella Ballroom, with its dramatic art deco design and elegant ambiance, is the perfect backdrop for intimate weddings and events of up to 120 guests or cocktail-style receptions for up to 250 guests. Both ballrooms each include private outdoor spaces, foyers, and bar areas. If you dream of an outdoor wedding ceremony, look no further than the breathtaking NOOR | Terrace. Complete with a beautiful fountain and 360-degree draping. The NOOR | Terrace is the perfect place to exchange your vows or celebrate the night away at a cocktail party under the stars. NOOR is the brainchild of music producer and entrepreneur Robert Shahnazarian and his wife, Maggie. From the very beginning, their mission was to create a family-run, boutique event venue and deliver the same kind of all-inclusive service offerings traditionally exclusive to international resorts while retaining a personal touch. All NOOR Clients are assigned a seasoned Event Manager to guide them through the planning process. Their guidance and skill in executing perfect events and their wealth of creative input and knowledge remove the stress involved in planning an important event. As a whole, the NOOR team prides itself on attention to detail. Their creative flair and absolute perfection in customer service have made NOOR Pasadena Weekly's "Best Of" list 11 years in a row. Located in the heart of Pasadena, convenient to Glendale and Burbank, and the San Gabriel Valley, make NOOR the venue for your next event.

The story of NOORtoGO and how, during the pandemic, serving our community transformed into an online catering platform t...
11/15/2025

The story of NOORtoGO and how, during the pandemic, serving our community transformed into an online catering platform that helped our business survive when we were shut down.

A Season for Giving: The Story of NOORtoGO

In 2020, venues—and nearly all businesses in the social, nightlife, and entertainment space—were forced to close their doors, many remaining closed for over a year. Sadly, some never reopened.
---> https://pasadenanow.com/weekendr/a-season-for-giving-the-story-of-noortogo

Honored to have hosted this wonderful event ❤️
11/13/2025

Honored to have hosted this wonderful event ❤️

NOOR and its Pasadena surroundings offer endless possibilities for romantic wedding portraits. We’re sharing a few of ou...
11/13/2025

NOOR and its Pasadena surroundings offer endless possibilities for romantic wedding portraits. We’re sharing a few of our favorite spots here and on the blog, beginning with The Athenaeum at dusk. P & J’s portraits here are simply timeless, thanks to , who also captured some gorgeous moments on the NOOR Terrace during cocktail hour.

It's going to be awesome! We have a few indoor seats remaining for our VIP Rose Parade Champagne Brunch which includes b...
11/11/2025

It's going to be awesome! We have a few indoor seats remaining for our VIP Rose Parade Champagne Brunch which includes breathtaking views of the Rose Parade. Visit noorevents.com for details and tickets.

B-2 Stealth Bomber to Launch 2026 Rose Parade With Thunderous Precision Flyover

The Pasadena Tournament of Roses has confirmed that the B-2 Spirit stealth bomber flyover will return to the skies above Colorado Boulevard on New Year’s Day 2026, executing a precision low-altitude pass to mark the official start of the Rose Parade.
---> https://pasadenanow.com/main/b-2-stealth-bomber-to-launch-2026-rose-parade-with-thunderous-precision-flyover

If you're not already a hopeless romantic then you will be after a moment in the company of this perfect portrait of N &...
11/08/2025

If you're not already a hopeless romantic then you will be after a moment in the company of this perfect portrait of N & A. A timeless, elegant wonder from the archives. 💕

Photographer:
Wedding coordinator:

From the archives 💕White wedding dreams for your   — R & B’s stunning celebration at NOOR | Sofia Ballroom.Wedding Coord...
11/06/2025

From the archives 💕
White wedding dreams for your — R & B’s stunning celebration at NOOR | Sofia Ballroom.

Wedding Coordinator:
Photographer:
Candles: Leluxe candles
Floral Design:

Happy Halloween! The perfect occasion to revisit E & S’s darkly beautiful masquerade-themed wedding. We’re still spellbo...
10/31/2025

Happy Halloween! The perfect occasion to revisit E & S’s darkly beautiful masquerade-themed wedding. We’re still spellbound by the dark romance of their portraits, captured throughout our Ella Ballroom & Foyer. Every detail was a work of art—swipe through and feel the magic.

Wedding Coordinator: Charis' Events
Photographer: AndySeo Studio
Florals: Designer Dana
Bakery:

Throwback Thursday moments from the epic Fall Wedding of E & T at NOOR | Ella Ballroom. Swipe through for some stunning ...
10/31/2025

Throwback Thursday moments from the epic Fall Wedding of E & T at NOOR | Ella Ballroom. Swipe through for some stunning & romantic captures from this beautiful wedding.

Photographer: AndySeo Studio
Coordinator & Florals: A Touch of Lavender

Pasadena Now's latest article features corporate event planning tips from NOOR's Robert Shahnazarian. A must-read if you...
10/26/2025

Pasadena Now's latest article features corporate event planning tips from NOOR's Robert Shahnazarian. A must-read if you're planning an event and want some expert advice on choosing your perfect venue.

Corporate Event Planning Tips by Venue Owner Robert Shahnazarian

Robert Shahnazarian, Jr., is the owner and managing partner of NOOR, Pasadena’s premier event space. Voted Best Of Pasadena by the readers of Pasadena Weekly 15 years in a row, NOOR has hosted thousands of events from weddings and fundraiser galas to Hollywood wrap parties and birthday celebrations. In this article, Mr. Shahnazarian distills the most essential ingredients to planning and executing a successful event.
---> https://pasadenanow.com/weekendr/corporate-event-planning-tips-by-venue-owner-robert-shahnazarian

Kicking off the weekend with a little Flashback Friday wedding magic ✨J & M’s reception at NOOR | Sofia Ballroom was pur...
10/25/2025

Kicking off the weekend with a little Flashback Friday wedding magic ✨
J & M’s reception at NOOR | Sofia Ballroom was pure perfection.

Wedding Coordinator: Mele Amore Events
Florals: The Flower Boutique
Photographer: Mike Yoon: Photographer

Sending our heartfelt congratulations to S & A who recently celebrated their 1st Wedding Anniversary! Here’s a look back...
10/10/2025

Sending our heartfelt congratulations to S & A who recently celebrated their 1st Wedding Anniversary! Here’s a look back at their beautiful celebration at NOOR last October. 🥂💍

Wedding Coordinator:
Photographer: Lulan wedding photography
Florals: Lilit's Flowers

NOOR is honored to be hosting the Salvation Army Gala.
10/03/2025

NOOR is honored to be hosting the Salvation Army Gala.

The Salvation Army Pasadena will host its annual fundraising gala, themed “A Night of Hope,” on Thursday, Nov. 6, at the Noor Event Center in Pasadena. This elegant evening will

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300 East Colorado Boulevard #200
Pasadena, CA
91101

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Our Story

Ah, NOOR! This dramatic event venue in the historic heart of downtown Pasadena seems to have the power to elevate any occasion and surround it in magic. Voted “Best Of” by the readers of Pasadena Weekly nine years in a row (2011-2019), this function-dedicated property features a collection of elegant spaces designed specifically with transcendent celebrations in mind. Indoors, you’ll find two stunning ballrooms with fabulous foyers. Outdoors, the urban charm of the NOOR | Terrace and NOOR | Promenade offer an ideal setting for extravagant cocktail receptions and illuminating wedding ceremonies.

Heads will turn and eyes will widen when guests step into the Sofia Ballroom’s lavish 1920s-inspired foyer. The long, burnished wood bar, high ceilings, and magnificent chandeliers will transport them to a world of glamour and gaiety. From here, your party will flow into the Sofia Ballroom, with its Art Nouveau styling and state-of-the-art audio/visual and lighting system. Overlooking the Baroque-inspired architecture of Pasadena’s historic City Hall and cascading views of the San Gabriel Mountains, your guests will be ensconced in a sophisticated al fresco lounge on our Sofia Balcony where they can practically reach out and touch the city skyline.

Like the Sofia Foyer and Ballroom complex, the Ella Foyer and Ballroom have their own fashionable entrance. The stylistic black double doors welcome you from the patio out front into a chic Hollywood club. Art Deco-imbued touches—the shiny black bar, Venetian plaster walls sculpted to look like tufted dove-gray leather, the wraparound black leather banquette, and the ethereal “ghost” chandeliers—enhance the luxurious vibe. It’s a striking introduction to the Ella Ballroom. Not quite as vast as the Sofia, this room’s more intimate “members only” atmosphere conjures up an era of opulence and prestige.

You have a lot of options here and the staff, who are experts in hospitality, will help you select the spaces, menu and services that best suit your vision. You’ll see why politicians, celebrities, and individuals from all walks of life have enjoyed entertaining and being entertained at NOOR. From relaxed to formal, traditional to the unexpected, NOOR is committed to creating a personalized event that is both exquisite and uniquely yours.