Details Flowers Software

06/24/2025

FRESH FEST 2.0 💐🌈
Hosted by Jet Fresh Flower Distributors + Petal Productions, this year’s event was full of education, inspiration, and so much passion for this industry we all love! What a beautiful day celebrating the floral industry, the people who make it thrive, and the future we’re building together.

💌 Click here to read more: https://blog.detailsflowers.com/blog/fresh-fest-2.0-in-miami-florida

06/18/2025

Exciting News: New Garden Roses and Dahlias from Alexandra Farms are now live in your Item Gallery on Details!

If you’ve worked with Alexandra Farms blooms before, you already know their quality is unmatched. Based in Bogotá, Colombia, Alexandra Farms is the world’s largest grower of fresh-cut garden roses, and their commitment to excellence is evident in every stem.

This newest collection is a masterclass in color, form, and fragrance, bred specifically for the demands of wedding and event florals. From unique color palettes to exceptional vase life, these new varieties are show-stopping focal flowers that bring elevated elegance and storytelling to every arrangement.

06/10/2025

Thank you for sharing our Top 10 Secrets of Floral Superstars Floristry Trade Club! 📩 Click here to read the full article: https://www.floristrytradeclub.co.uk/post/top-10-secrets-of-floral-superstars-how-they-win-at-business-and-life?fbclid=IwY2xjawK1YYxleHRuA2FlbQIxMABicmlkETE1QmRScjk2VmdQVzBURDQwAR5M1lZThdB7-t1b4zLK7d9XnmQ7_uv_9FDZbZR7LyDiIRcVghyGQ7Yq55JQlg_aem_YjMto5kAh-YBRT7wCDvnBg

What sets the most successful florists apart? It’s not just talent or creativity — it’s the smart systems they use behind the scenes.

From flawless proposals to rock-solid budgeting, Corrine Heck, founder of Details Flowers Software, reveals the top habits and tools that help florists thrive in both business and life.

🌟 Master your systems & processes
🌟 Set clear client expectations
🌟️ Create proposals that wow
🌟 Nail your stem counts & budgets
🌟 Keep your finances in check

Whether you're a boutique studio or a large-scale floral business, these tips are game-changers.

Read the full article now over at The Club
👉 https://www.floristrytradeclub.co.uk/post/top-10-secrets-of-floral-superstars-how-they-win-at-business-and-life

06/10/2025

Exciting News: Exclusive design recipes from Accent Decor, Inc. are now available in Details, created specifically for our community of floral professionals!

The drop of these nine Accent Decor recipes gives you more flexibility, more inspiration, and more tools to impress your clients with polished, profitable proposals. Head to the Featured Recipes Collection in your Details account today to start designing!

06/09/2025

Join us on June 24th @ 2 PM EST for our June Details University® Session as we welcome Joost Bongaerts, CEO of Florabundance, Inc.

Joost will share insights from his journey with Florabundance, his involvement in the new Netflix show With Love, Meghan, and his work with That Flower Feeling. Joost brings a wealth of knowledge and inspiration that will spark fresh ideas and deepen your passion for our industry.

🗓️ Click the link to sign up for this month’s class: https://us02web.zoom.us/meeting/register/OCDstAj9SkW__wbt3OT_tQ #/registration

06/05/2025

This month, Corrine Heck had the pleasure of speaking with Liza Roeser, CEO of FiftyFlowers, for our May Details University Live! The conversation was a powerful blend of business insights, personal reflection, and community-focused inspiration, touching everything from leadership and innovation to mentorship and legacy. Thank you to Liza for taking the time to share your journey with our community!

💌 Click the link below to read more:

Join us for our May Details University Live session featuring Liza Roeser, founder of FiftyFlowers.

06/05/2025

From pink cascading tulips to every delicate detail, these florals are absolutely perfect! How could you not be obsessed?

Floral Design and Planning by Details Customer: Southern Posies
Photos: Hannah Miller Photography
Lighting and Drapery: On-Site Productions
Rentals: SOHO Event Rentals / PropHouse Birmingham

06/04/2025

We’re headed to sunny Orlando this weekend for the FSFA International / Florida State Florist Association International Annual Convention! Make sure to come say hi and visit us at our booth. We’d love to meet you, share what’s new at Details, and show you how florists are using our platform to simplify their workflow and grow their businesses!

See you at Margaritaville 🎉🌺☀️

06/03/2025

Later this month, our team will be attending the Texas State Floral Expo in League City from June 27 to 29. If you’re planning to attend, please let us know! We’d love to connect, catch up at our booth, and share all the exciting new things happening at Details!

Join us on Sunday, June 29 at 8 AM as Details Founder & CEO Corrine Heck leads an inspiring business session: “Secrets of Top Event Florists: Turning Visions into Profitable Designs.”
Discover the proven strategies and creative insights successful florists use to turn big ideas into thriving businesses!

Texas State Florists' Association
Corrine Heck

06/03/2025

We’re proud to announce our newest partner on the Details Flowers Software platform: Floral Greens Farmers of Florida! This collective of dedicated foliage growers shares our mission to support sustainability, local agriculture, and the floral professionals who bring designs to life.

🌿Through this partnership, Details members will now have access to a broader selection of premium, Florida-grown greens, from classic leatherleaf and monstera to seasonal and specialty foliage native to the region.

Together, we’re celebrating the beauty of American-grown products, uplifting our farming roots, and making it easier than ever to source locally and sustainably.

Click here to read the Partnership announcement blog: https://blog.detailsflowers.com/blog/new-partnership-floral-greens-farmers-of-florida

Welcome, Floral Greens Farmers of Florida!

05/21/2025

The most dreamy garden party bouquet featuring orchids and anthuriums by Details customer Lucelo Flor based in Miami, FL.

Interested in learning how you can utilize Details Flowers Software to design recipes for your events, get organized, and confidently quote with proposals that win? Use code withlove25 for your Exclusive 25% off Savings!!

Start your 7-Day Free trial today: https://details.flowers/users/sign_up

Florals:
Photography:
Planner: .c.l