Long Tail Productions

04/04/2025

One of our events, the Tour of Somerville was selected as a Runner-up in the USA Today 10Best Awards in the Road Cycling category. The entries varied from group rides to fondos to competitive events like ours. Voting was internal, so we didn't have a chance to promote the competition, but even getting nominated is progress for this event.

Thanks to the readers and editors who nominated the event for this award! We'll keep working on making that Top-10 list!

https://buff.ly/lmCCdh7

02/23/2025

An article about our event production, the Easton Criterium, was published today in BICYCLING magazine. Last year, we collaborated with Hearst to coordinate with their editorial team and advertisers to bring this article to life. Marketing and promoting weekend bicycle races in traditional media for a very specific audience is challenging due to tight timelines, requirements, and deadlines. When we focus on marketing to create the largest spectator base possible, these pieces are intended to promote awareness and appeal to audiences outside the criterium scene. Our hope is that this will encourage more people to check out not only the Easton race but all criteriums, helping to increase national interest in this niche sport.

A Newbie Tried Cycling's Most Technically Demanding Form of Racing. Here's What She Never Expected to Learn.

Equipped with a brand-new bike and pro-level coaching, she embraced the opportunity of a lifetime.

01/27/2025

Trail runners! We've got a sick half marathon, 10k, and 5k on April 6th! This is 85% singletrack running on well-marked, well-ridden trails in Rockland Township. These trails are private, so you can only use them for this race.

Take advantage of the chance! https://buff.ly/3Ed4EYs

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01/26/2025

Mountain Bike registration is open on ! Time to get on it!

The Open Men and Open Women races are sanctioned for points towards the National Championships 🇺🇸

Register here: https://buff.ly/4gbsDEE

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11/25/2024

Thank you to Adam for creating a beautiful frame and fork for our non-raffle raffle. Each week our cx participants received one entry into the non-raffle.
We are so excited to announce Gardy Raymond for winning the super sick Hoff Cycles frame and fork! We hope this means we will see you racing a bit more of the cx races at FSX.

We definitely think you should pick up a couple of lottery tickets this week because you are a lucky man! 🎰 Raymond chose only week 5 to race both the run and cx races, meaning he had exactly ONE entry to win the super sick Hoff cycles prize. So out of the 1800 entries we had in the raffle Raymond snagged the win! We are super stoked for him and can't wait to see the bike out on course next season!

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09/06/2024

Thursday, September 5 kicked off our season with the largest attendance to date! 150 cyclocross racers and 67 runners signed up for the night to race the 5k-ish run and 2x cyclocross races. We had riders of all abilities and experience levels racing, and many in their very first competitive event. A friend commented during the night that we seem to have found a balance between being a debaucherous party and a family-friendly zone. Parents can run/ride/hang while kids are free to run/ride/hang on their own terms. We're proud of this balance because while this event does accomplish those things, it's also a legit athletic challenge. Winning any FSX race is HARD. Winning means something. But we've redefined winning in a way that while there are still winners and losers, its not about being the fastest or event being first. And that gamification makes it way more interesting than most other sporting events, all in the package of a Thursday night run and ride hangout in the Emmaus Compost Center.

Our photo galleries are posted to our website so you can see what a fun but competitive event looks like. https://buff.ly/4cUfjmb

Photos by Gabe Lloyd and WIllow Munson.

07/31/2024

Oh dang, it's August! Time to start mowing! 🌱

Still trying to get that sponsorship. As once observed, "What are weeds but the p***s of nature?"

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07/10/2024

Any bike. Any skill. Any fitness. All you need is stoke.

If you need a space to figure out if putting a number on is for you, this is your place. And if you're training for CX Nats, this is also your place. But please, don't get too serious about it - unless we're talking s**t about getting 5th, in which case you better bring your A game!

Reg opens July 15th on buff.ly/4cALIPr and buff.ly/4cUN4o8. If you're doing any run stuff, including the Duathlon, use RunSignUp. If you're only riding, use BikeReg. Cash and Venmo are still welcomed, as long as you've really sweat into the dollars so we can smell your excitement.

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Thanks to

05/15/2024

We can't wait to see everyone out on Memorial Day! Make sure you get your grill, cooler, and friends ready for what is shaping up to be an epic day of racing.

Spectator information can be found on the Tour of Somerville website here: https://tourofsomerville.com/spectator-information/

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04/17/2024

Co-Founder and Creative Director Gabe Lloyd was on WDIY 88.1 FM for the Greater Easton Twilight Criterium. Give it a listen and share it with your friends!

https://www.wdiy.org/show/active-lehigh-valley/2024-04-12/youre-never-more-than-60-seconds-from-the-action-with-jared-mast-and-gabe-lloyd-active-lv

Professional cyclists, both national and local, will reach speeds above 40 MPH in downtown Easton next month during the Easton Twilight Criterium. Today on Active Lehigh Valley, host Michael Drabenstott will preview what's in store for the race with guests Jared Mast, Executive Director of the Greater Easton Development Partnership and Gabe Lloyd, Principal at Long Tail Productions.

6 - 6:30 pm | 88.1 FM + wdiy.org

04/07/2024

What a day! Over 290 athletes came to race with us on a classic Spring morning in PA.

Big thanks to everyone who came out! We appreciate all of your support. 🫶

Here are a few pics to get you started. Gallery links coming soon...

Results for the MTB races are here: https://buff.ly/3Ual8WN

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04/05/2024

Everyone has got a spot to watch the Tour of Somerville. Where's yours?

If you love America's longest-running bike race, consider making a small donation to support it by visiting the Tour of Somerville website. No donation is too small and they are all greatly appreciated! https://buff.ly/3VIq1Ym

📷 .simplicities

04/04/2024

Final call to register for this Saturday! Reg closes on April 4 at 11:59pm!

We have , and available!

Sign-in starts at 5:45am
5k and 10k Trail Run starts at 7am
races start at 9a
Kids Race at noon!
Pump Track is open all day!

Registration https://buff.ly/3VKfdZp

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04/04/2024

Final call to register for this Saturday! Reg closes on April 4 at 11:59pm!

We have , and available!

Sign-in starts at 5:45am
5k and 10k Trail Run starts at 7am
races start at 9a
Kids Race at noon!
Pump Track is open all day!

Registration from the link in bio!

04/03/2024

It's Race Week! Join us Saturday, April 6, for the first XC race of 2024

We have a full day of races. Here's a quick overview:
5:45am - Sign-in and Registration open
7am - 5k and 10k Trail Run
9am - Category 1 block of racing for 3x laps
11:30a - Category 2 block of racing for 2x laps
12:00p - KIDS RACE!!
1p - Category 3 block of racing for 1x short lap

We'll have , kombucha, and beer available all day!

Hit up BikeReg so our vendors know how much to bring!

03/19/2024

This is an amazing opportunity not only for a Category 4/5 rider, but for the Easton Twilight Criterium overall. Thanks to our work with BICYCLING magazine editorial staff, we're able to push forward this concept with their full support. Better yet, we got to bring in our friend Daniel Holloway!

https://www.bicycling.com/training/a60190752/easton-twilight-crit-training-contest/

03/15/2024

Radsport XC Spring Series is off to a great start!

23 raced on the Prologue section of the April 6 course, clocking up to 7 laps in the hour. All ages and abilities came out, and everyone got to race at their pace for the night.

Photos and results are posted to the and platforms.

Photos: https://buff.ly/3v3z2QP
Results: https://buff.ly/3vbtLGK