The Pleasure Principle

The Pleasure Principle The Pleasure Principle™ is a Supper Club & Dining Events, party-food-&-drink loving enterprise. We offer personal chef services, catering & more. Join us!

In short, The Pleasure Principle™ is about the shameless pursuit of those things which make us happy. Food, drinks, parties, conversations, friends, family... LOVE- that's what it's really all about. Whether you'd like to join us by taking a seat at our table for one of our fabulous dinner parties; or if you're looking for those oh-so-simple tricks to help you host a flaw and effortless party (who

are we kidding?- the perfection is often found in the little flaws and nuances)- The Pleasure Principle™ would like to help you follow your basic instinct and pursue those things which make you happiest- whatever they may be. Because we've found that at the heart of it all is alimentation and the art of imbibing or, simply put: great food & drinks, shared somewhere beautiful with beautiful people.

SUPPORT and maybe even save a Small Business this Holiday Season and ALWAYS.I write today's newsletter in a state of  an...
11/04/2025

SUPPORT and maybe even save a Small Business this Holiday Season and ALWAYS.

I write today's newsletter in a state of anger, fear and exhaustion.

Yesterday, friends and colleagues of mine announced that they are closing at the end of this year.

It's at least the 5th such announcement I've heard this year and these are enterprises that had the appearance of thriving; national accolades, long lines, packed nights, a dedicated and focused following... and yet, here they are: at the end of the line.

Pardon me but SMALL BUSINESS IS SUPPOSED TO FU***NG WORK. In a fair and just economy and business landscape, they do work. They thrive and create jobs and make the communities they're in better. That's not what's available to us here in this nightmarish hellscape of late stage capitalism and I'm just crestfallen. I'm sorry for the heavy tone. And, I'm upset.

I'm worried that soon, all small businesses will be run away; crushed by debt, unable to scale or compete in the marketplace and soon everything will be a Chipotle, brightly-lit dispensary, Target or Bevmo.

That's not the world I want to live in. That's not the OAKLAND we all deserve.

In the interest of not only presenting a problem, the solution I've come up with is no surprise: UNITY. And there's no need to reinvent the wheel. I've found, in very limited research, a bevy of solutions.

if you're a small business owner, join a small business organization. If you're a community member who wants to get involved, contact your city council member or attend city council meetings and advocate for fair rents (across the board but specifically for commercial rents).

Here are more resources for my fellow small business owners. If you're facing closure, restructuring or other financial burden, I truly hope this can be a help:

Start Small Think Big: Connects small business owners with volunteer legal and financial experts.

ACCE (Alliance of Californians for Community Empowerment): This organization has helped tenants in the past use community action to negotiate smaller rent increases.

Commercial Tenant Protection Act (SB 1103): Familiarize yourself with this new California law, which provides specific protections for certain small businesses (microenterprises, restaurants, nonprofits) regarding rent increases and lease terminations.

Legal Services for Entrepreneurs (LSE): Offered by organizations like the Lawyers' Committee for Civil Rights of the Bay Area (LCCRSF), these programs can offer free legal services or referrals for commercial tenant issues.

Neighborhood Business Assistance Program: Provides free help, resources, and consultations for small business owners in Oakland, including referrals for loans and grants.

Finally, if the only thing you have mental bandwidth to do is just be, that's ok too. If you can't make another call or pivot once again, that's totally fine.

And if you need an ear to bend, I'm truly here to chat.

I coined a phrase a little while ago, that i thought was cute at the time but now feels too true to not be sad: "entrepreneurotic leading to entrepreneurosis". But we're not neurotic. We're being driven crazy by a system designed for a very very few.

Not sure how to end this fulmination except to say: I love this town and the communities therein. I've stood in awe at what my contemporaries have been able to build and machinate out of nothing. We deserve to hold onto our art and ingenuity and I will fight for that forever.

In that vein, I want to remind folks that if you've lost your SNAP benefits recently, and even if you don't have those benefits but need a win/freebie/meal, we're giving away meals at Red Bay HQ today (Tuesday), Wednesday and Thursday from 4:30 pm - 6:00 pm.

Meals are first come, first served and we'll try to continue doing this for as along as we can. Times are hard and this time of year can feel crushingly hard (as intended by the hoarding billionaire class). Hopefully this can be a little relief.

With love and eternally in community,
Chef Christina

Have Us Over for Dinner this Holiday Season! Preorder a Holiday Package from Us! (Pssst: Support a Small Biz!)

If you're able to and want to continue supporting small businesses, preorder a holiday package with us this year. We have some truly yummy menu items this year including:

• Parmesan-squash crisps with Meyer lemon raita

• Truffle Chicken Liver Mousse en Croute with cranberry-mandarin chutney

• Dungeness Crab Croquettes with pickled fennel chutney & dill-caviar creme fraîche

• Porchetta estilo mojo de ajo with ancient grains & smoked onions

• Roasted whole (jerk, curry or Modern Californian) birds: turkey, duck, chicken or guinea hen

• Whole roasted (jerk and Caribbean style) fish: snapper, trout, salmon and black cod

• The creamiest, dreamiest Southern with Caribbean touches fixins and sides

• Banana bread trifles, miso-sweet potato and key-lime pies, bread puddings and more!

• OLD WORLD wines from The Transparent Wines Co. (https://www.transparentwine.com/) portfolio, paired to compliment your package!

All of this to name a few of our specialty items this year.

Hit the 'book now' button below to personalize your package and get a quote today! Books close for Thanksgiving orders on November 21st, Books will reopen for Christmas on November 30th.

The relaunch of our trailer is this Friday & Saturday!

Join us and check out our new MOBILE BODEGA/ Grab & Go style of service! With yummy items like:

• Curry Goat or Callaloo patties (available only at the trailer)

• Spanish Tortillas (bar snack omelets)

• Caribbean Mac Salad

• Marinated Olives and The Caviar Co. roes and caviar

• Hibiscus Tea

• Bottled Pepper Sauces

& MORE!

These items are perfect for fridge or pantry stocking, snacking AND they make great gifts!

TPP at Humble Sea:
2350 Saratoga St.
Alameda, CA.

Have you seen our delicious Grab & Go options at Red Bay HQ?!

We're keeping the fridge at Red Bay HQ stocked with so many yummy goodies for you to enjoy on premise, at work or at home. Stop by for breakfast, lunch and even dinner munchies!

We're still here because of YOU!

THANK YOU.

With love,
Chef Christina

Click here for an update from The Pleasure Principle Supperclub & Dining Events!

THIS Thursday, join us for our inaugural Cook Book Club event!Following a truly awe- inspiring artist talk with the beau...
10/21/2025

THIS Thursday, join us for our inaugural Cook Book Club event!

Following a truly awe- inspiring artist talk with the beautiful Keshia this last Tuesday, I'm more excited than ever to kick off this series by discussing this incredibly thoughtful and profoundly beautiful book AND by cooking some of my favorite recipes from it.

Did I mention this event, AND the abridged tasting menu is FREE OF CHARGE? Well, yeah, it is. So you should come. 👋🏽

RSVP via the ❤️

Love you guys!

✨️🙌🏽💛
Yours in Yumminess,
Chef Christina

Cook, Taste, and Connect at Our First FREE Cookbook Club Meeting This Thursday!We want to extend a huge thank you, again...
10/21/2025

Cook, Taste, and Connect at Our First FREE Cookbook Club Meeting This Thursday!

We want to extend a huge thank you, again, to everyone who joined us for the insightful artist talk between Chef Christina and Keshia Sakarah, the talented author of Caribe: A Caribbean Cookbook with History at Omnivore Books (https://omnivorebooks.myshopify.com/) last Tuesday.

If you couldn't make it, don't worry—there's exciting news! The Cook Book Club (https://www.pleasureprinciplediningevents.com/cookbookclubbytpp) is officially here, and it's the perfect opportunity for you to dive into delicious culinary adventures with us.

The artist talk last Tuesday kicked off this event series because we're jumping right in with Keshia's beloved Caribe!

Join us as we discuss this beautiful work AND make some recipes from or inspired by the book, made by Chef Christina, and tasted by YOU!

Order your copy of Caribe (https://omnivorebooks.myshopify.com/products/caribe-a-caribbean-cookbook-with-history-keshia-sakarah) now and join us for this fun and FREE event!

When: Thursday, October 23rd, 2025 at 6:00 pm - 7:30 pm
Where: Red Bay HQ, 3136 International Blvd.
Who: You, a friend, a sister, a partner, a brother + Chef Christina!

Please let us know you're coming (https://partiful.com/e/Vlss6lYbr9NRzvtnQudk) so we can prepare enough for all!

ON THE MENU:

• Quipes with Smoked Chili Aioli

• Callaloo Patties with Pickled Peach & Tamarind Chutney

• Ox Tea Yakamein

Sunday Supper was this past Sunday and a time was had!
Get involved with the Foodwise Community!

STARTING NOVEMBER 1ST, OUR FOOD TRUCK TRAILER in Alameda IS GETTING AN OVERHAUL!

As you all know (if you read our newsletter last week), we're in the process of revamping our offerings at our cute food truck trailer in Alameda.

This project, in collaboration with Humble Sea Brewing (https://humblesea.com/pages/alameda) , launched in May of this year and after an exciting summer - filled with highs and admittedly, some lows - we're excited to revamp our menu with what we think is a very thoughtful concept for this coming holiday season.

Expect MOBILE BODEGA vibes with great grab & go, wines by the bottle, pantry and condiment offerings.

We'll also be offering HOLIDAY PACKAGES for pick up too, so just stay tuned!

In the meantime, our trailer will be CLOSED this week as we work to refine our concept.

Thanks for bearing with us and we hope to see you in November.

Follow us on IG for more info and updates!

TPP at Humble Sea:
2350 Saratoga St.
Alameda, CA.

Have you seen our delicious Grab & Go options at Red Bay HQ?!

We're keeping the fridge at Red Bay HQ stocked with so many yummy goodies for you to enjoy on premise, at work or at home. Stop by for breakfast, lunch and even dinner munchies!

We're still here because of YOU!

THANK YOU.

With love,
Chef Christina

Click here for an update from The Pleasure Principle Supperclub & Dining Events!

Next Thursday, join us for our inaugural Cook Book Club event!Following a truly awe- inspiring artist talk with the beau...
10/18/2025

Next Thursday, join us for our inaugural Cook Book Club event!

Following a truly awe- inspiring artist talk with the beautiful Keshia this past Tuesday, I'm more excited than ever to kick off this series by discussing this incredibly thoughtful and profoundly beautiful book ANG by cooking some of my favorite recipes from it.

Did I mention this event, AND the abridged tasting menu is FREE OF CHARGE? Well, yeah, it is. So you should come. 👋🏽

RSVP via the ❤️

Love you guys!

✨️🙌🏽💛
Yours in Yumminess,
Chef Christina

Our Fall Programming is in FULL SWING!We hope you can join us!We want to extend a huge thank you to everyone who joined ...
10/16/2025

Our Fall Programming is in
FULL SWING!
We hope you can join us!

We want to extend a huge thank you to everyone who joined us for the insightful artist talk between Chef Christina and Keshia Sakarah, the talented author of Caribe: A Caribbean Cookbook with History at Omnivore Books (https://omnivorebooks.myshopify.com/) this past Tuesday.

If you couldn't make it, don't worry—there's exciting news! The Cook Book Club (https://www.pleasureprinciplediningevents.com/cookbookclubbytpp) is officially here, and it's the perfect opportunity for you to dive into delicious culinary adventures with us.

The artist talk this past Tuesday kicked off this event series because we're jumping right in with Keshia's beloved Caribe!

Join us as we discuss this beautiful work AND taste some recipes made by Chef Christina, and tasted by YOU!

Order your copy of Caribe (https://omnivorebooks.myshopify.com/products/caribe-a-caribbean-cookbook-with-history-keshia-sakarah) now and join us for this fun and FREE event!

When: Thursday, October 23rd, 2025 at 6:00 pm - 7:30 pm
Where: Red Bay HQ, 3136 International Blvd.
Who: You, a friend, a sister, a partner, a brother + Chef Christina!

Please let us know you're coming (https://partiful.com/e/Vlss6lYbr9NRzvtnQudk) so we can prepare enough for all!

Sunday Supper is THIS SUNDAY! Only a few seats remain - grab your tickets to support this incredible fundraiser!

30 Top Restaurants • 4-Course Feast • 1 Unforgettable Evening

Join Foodwise for their most important night of the year, bringing together farmers, chefs, and change makers⁠ in supporting a fair, regenerative, and delicious food future. At Sunday Supper: A Farm to City Feast, you’ll enjoy an abundant walkaround reception and elegant seated four-course dinner at San Francisco’s iconic Ferry Building, showcasing the freshest fall produce from Foodwise’s Ferry Plaza Farmers Market and Mission Community Market. Support local farms, community food access, and youth education, and do it deliciously.

Reserve your seat (https://www.eventbrite.com/e/foodwise-sunday-supper-a-farm-to-city-feast-tickets-1297477312569?aff=website) for this fabulous event now!

STARTING NOVEMBER 1ST, OUR FOOD TRUCK TRAILER in Alameda IS GETTING AN OVERHAUL!

We're in the process of revamping our offerings at our cute food truck trailer in Alameda.

This project, in collaboration with Humble Sea Brewing (https://humblesea.com/pages/alameda) , launched in May of this year and after an exciting summer - filled with highs and admittedly, some lows - we're exciting to revamp our menu with what we think is a very thoughtful concept for this coming holiday season.

Expect MOBILE BODEGA vibes with great grab & go, pantry and condiment offerings.

We'll also be offering HOLIDAY PACKAGES for pick up too, so just stay tuned!

We're more motivated than ever to keep bringing you cool ass s**t! We hope you're excited to receive it!

Also: expect delicious Sunday specials, themed brunches and collaborations with some of the incredible Bay Area culinary talent we're blessed to have access to!

Follow us on IG for more info and updates!

TPP at Humble Sea:
2350 Saratoga St.
Alameda, CA.

We're still here because of YOU!

THANK YOU.

With love,
Chef Christina

Click here for an update from The Pleasure Principle Supperclub & Dining Events!

Save the date! September 21st, join us and other Bay Area food folks as we celebrate those Briny Bois we all know and lo...
08/30/2025

Save the date! September 21st, join us and other Bay Area food folks as we celebrate those Briny Bois we all know and love, THEE HUMBLE OYSTER!

On-site oyster shucking, BBQ oysters, fresh oysters, and OYSTER PO'BOYS by yours truly! Come through and get your oyster fix. This event is not to be missed!
alameda





🌊 ⛵️ 🌞

I don't celebrate my wins enough. I know this. But I'm going to get better at it. I was reminded of this masterpiece of ...
08/11/2025

I don't celebrate my wins enough. I know this.

But I'm going to get better at it.

I was reminded of this masterpiece of a meal while sitting here, reminiscing with my twin, on some of my favorites plates this beautiful Sunday evening.

And, as 's draws nearer, I thought I'd at least share the plates we made as the Main Course feature last year. Because sadly, I never did.

Regrettably, I don't remember the farms I used for sourcing because of the time lapsed, but they were all incredible vendors at the Saturday Ferry Building Farmer's Market. 🚜 🐖 🌿 (except the chicken, Mary's Organic and rice, )

This is likely the happiest you'll find me: in a creative flow state alongside some of the most talented people I've ever met.
😊 😃 😁

Tickets for THIS year's Sunday Supper are live via link in bio ✌🏽

I don't celebrate my wins enough. I know this. But I'm going to get better at it. I was reminded of this masterpiece of ...
08/11/2025

I don't celebrate my wins enough. I know this.

But I'm going to get better at it.

I was reminded of this masterpiece of a meal while sitting here, reminiscing with my twin, on some of my favorites plates this beautiful Sunday evening.

And, as 's draws nearer, I thought I'd at least share the plates we made as the Main Course feature last year. Because sadly, I never did.

Regrettably, I don't remember the farms I used for sourcing because of the time lapsed, but they were all incredible vendors at the Saturday Ferry Building Farmer's Market. 🚜 🐖 🌿 (except the chicken, Mary's Organic and rice, )

This is our SIGNATURE CHICKEN BLUE PLATE SPECIAL 🍽 💙 😋

Served with pickled persimmon and bell pepper salad and coconut rice and peas.

Address

Oakland, CA

Opening Hours

Monday 9:30am - 12:30am
Tuesday 9:30am - 12:30am
Wednesday 9:30am - 12:30am
Thursday 9:30am - 12:30am
Friday 9:30am - 12:30am
Saturday 9:30am - 12:30am
Sunday 9:30am - 12:30am

Telephone

+15106406259

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Our Story

In short, The Pleasure Principle is about the shameless pursuit of those things which make us happy. Food, drinks, parties, conversations, friends, family... LOVE- that's what it's really all about. Whether you'd like to join us by taking a seat at our table for one of our fabulous dinner parties; or if you're looking for those oh-so-simple tricks to help you host a flaw and effortless party (who are we kidding?- the perfection is often found in the little flaws and nuances)- The Pleasure Principle would like to help you follow your basic instinct and pursue those things which make you happiest- whatever they may be. Because we've found that at the heart of it all is alimentation and the art of imbibing or, simply put: great food & drinks, shared somewhere beautiful with beautiful people.