Serendipity Bridal Collections

Serendipity Bridal Collections **Open by appt. only. Shop our wide-ranging collection of gowns — all under $2k!

✨BEST OF THE PRESS 2025 WINNER✨ We are so excited and honored to win best bridal shop by Best of the Press ! 🎉 Thank yo...
11/09/2025

✨BEST OF THE PRESS 2025 WINNER✨

We are so excited and honored to win best bridal shop by Best of the Press ! 🎉

Thank you to everyone who voted for us — What a proud moment this is and a true testament of what a loyal community of supporters can do for a small business. 🩷

10/17/2025

Went on our annual trip to fall NYBFW, and it did not disappoint! ✨ We cannot wait to bring some of these new JH styles into Serendipity to share with our brides!
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09/23/2025

It can be the little things that make the biggest impact ✨ A simple sash or belt, a delicate hairpiece, and of course the veil. 🤍 Those finishing touches pull the whole bridal look together, and we have everything you need right here in the shop.

08/19/2025

✨ Because nothing makes you glow quite like finding the one. This lace fit and flare by Lillian West is stealing hearts (and smiles) all around. ✨

Serendipity 🤝 Samantha Woo We could not be more excited to announce this newly added collection to our store! To kick th...
10/25/2024

Serendipity 🤝 Samantha Woo

We could not be more excited to announce this newly added collection to our store!

To kick things off, we’ll be giving you a sneak peek of these dresses during a trunk show starting November 12 - December 1.

🤍Appointments are required — book online!
🤍Showcased dresses will be from the newest collection of Samantha Woo, which have not yet hit stores!
🤍These dresses will only be here with us for a limited time. So if you find one you love, you should absolutely say yes + place an order, since they won’t be in stores right away.
🤍 Order timeline is 3-4 months
🤍Prices will range from $1,700-$2,400

Address

2327 New Road
Northfield, NJ
08225

Opening Hours

Tuesday 2pm - 8pm
Wednesday 12pm - 8pm
Thursday 2pm - 8pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 3pm

Telephone

+16093806164

Website

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Our Story

Three weeks before Melissa’s wedding day, disaster struck at the final fitting, leaving her devastated and in need of a new wedding dress. Nervous breakdown aside, she and her mother, Lynn, began a frantic search for an off-the-rack alternative, as they had a tight budget and timeline for another dress. But, by serendipity, she ended up finding the perfect one to accompany her on her wedding day!

Fast forward several months, and here we are! Serendipity partners, Melissa Jones and Lynn Trabbold are fueled by their passion to provide brides-to-be with great value and an exceptional experience (yes, champagne is popped!), while offering former brides a hassle-free, efficient and safe opportunity for selling their beloved dress!