Paula Varsalona Bridal & Cocktail

Paula Varsalona Bridal & Cocktail Your Wedding Gown Couturier

Call for Same Day Appointments @ (212) 221- 5600

PAULA VARSALONA is recognized as one of the leading couturier designers of bridal and special occasion apparel and has been a leader in the fashion industry for over 50 years!

08/06/2026

Crafted in luxurious silk dupioni, this custom-fit strapless gown features signature hand ruching, an elegant pickup detail, and a delicate crystal brooch, timeless couture designed to celebrate life’s most unforgettable moments.

Available exclusively through Paula Varsalona NYC and our authorized retail partners.

There is nothing more meaningful than hearing from a bride years later and knowing that what we created together became ...
08/03/2026

There is nothing more meaningful than hearing from a bride years later and knowing that what we created together became part of one of the happiest days of her life.

✨As our beautiful bride shared:

“That was the best day of my life and I looked stunning! Paula picked this gown for me! I have never been treated with such grace and patience. I lost both of my parents years before and buying a dress had not been the experience I always dreamed of. Paula and her team changed all of that from the moment I stepped off the elevator!” 💗

Thank you for trusting us with such an important moment in your life. Stories like yours are why we’ve been doing what we love for over 50 years.

Some moments never fade… and neither does timeless design.Receiving this heartfelt note from one of our brides, nearly t...
07/16/2026

Some moments never fade… and neither does timeless design.

Receiving this heartfelt note from one of our brides, nearly three decades after her wedding day, is the greatest compliment we could ever receive. Knowing that a gown created with love continues to hold such meaning reminds us why we’ve dedicated the last 50 years to designing heirloom-quality pieces that stand the test of time.

As Rosalie so beautifully shared:

“Twenty-seven years later, I can honestly say that if I were getting married today, I would choose the very same dress all over again… When I look back at our wedding photos, I still think it’s as timeless and beautiful as ever.”

Thank you, Rosalie, for allowing us to be a part of one of the happiest days of your life, and for returning to our atelier all these years later. Your words are a beautiful reminder that true couture is about so much more than a dress, it’s about creating memories that last a lifetime.

With gratitude,
Paula Varsalona 🤍

07/05/2026

Welcome back! We hope you had a wonderful Fourth of July holiday.

The Paula Varsalona NYC Atelier Trunk Show arrives at Hartly’s Fashion in downtown Westwood beginning Wednesday, July 8.

Explore our newest collection of American-made couture for mothers of the bride and groom, wedding guests, gala evenings, and life’s most memorable celebrations.

Designer Paula Varsalona will be making a special in-store appearance on Saturday, July 11, offering personalized styling and design consultations.

Appointments are limited, so call Hartly Fashions today to reserve your time.

We look forward to welcoming you to this special event in downtown Westwood.

Celebrating the freedom to create, the beauty of American craftsmanship, and the timeless elegance that defines every Pa...
07/03/2026

Celebrating the freedom to create, the beauty of American craftsmanship, and the timeless elegance that defines every Paula Varsalona design.

Wishing you and your family a joyful, safe, and memorable Fourth of July as we celebrate 250 years of our nation’s independence.

Happy Independence Day. 🇺🇸

Paula Varsalona NYC Atelier
Designed in New York. Made in America. Since 1975.

06/20/2026

Our atelier will be closed Saturday, June 20th through Sunday, July 5th as our team takes a little summer break to rest, recharge, and find fresh inspiration.

We will officially reopen on Monday, July 6th!

✨ Planning a Winter or Spring Event?
While we are away, now is the perfect time to get on our calendar. Dates for the upcoming seasons fill up quickly! Head to our link in bio to schedule your private consultation, and we will confirm all requests as soon as we return.
Wishing you all a beautiful start to summer! 🥂
With love,
Paula Varsalona & Staff

06/17/2026

Beautiful. Brave. Blessed.

Every once in a while, a young woman walks into our atelier with a vision so uniquely her own that it inspires us from the very first sketch.

She knew exactly what she wanted for her 8th Grade Dance, and it was our privilege to bring that vision to life. Designed exclusively for her, this one-of-a-kind couture gown was created to reflect her confidence, individuality, and beautiful spirit.

Watching her step into the finished design and truly make it her own is why we love what we do.

Thank you for trusting us with such a special milestone.

She dreamed it. Paula created it. She owned it. ✨

06/11/2026

✨ Paula Varsalona Returns to Beautiful Darien, CT! ✨
📅 NOW thru July 4, 2026

Experience the Red Carpet Cocktail Collection now debuting NEW styles at ✨

💃 Step into the and discover couture designs that embody elegance, confidence, and timeless glamour.

🌟 Meet a Varsalona Design consultant In-Store — Saturday, June 20th

A special opportunity to connect personally with Paula Varsalona and preview her newest creations.

📍 15 Corbin Drive, Darien, CT 06820
📞 To schedule your appointment, call 203-655-9841

DarienCT

This gorgeous client was an absolute vision in Nashville, wearing a one-of-a-kind custom gown by Paula Varsalona NYC.Thi...
06/09/2026

This gorgeous client was an absolute vision in Nashville, wearing a one-of-a-kind custom gown by Paula Varsalona NYC.

This show-stopping couture creation features intricate black floral embroidery layered over a subtle, sophisticated metallic net and satin, in a custom silvery ice-blue color, all beautifully framed by a dramatic architectural ruffle of silk organza and trimmed with a delicate horsehair.

Pure elegance from NYC to Nashville.

06/05/2026

Please note that our NYC Atelier is closed TODAY (June 5th) and through the weekend, we will reopen on Monday, June 8, 2026!

As an all-woman operated business, we pour immense dedication into every custom gown. Because our winter production schedule fills up fast, make your appointments today to secure your spot for your upcoming winter events!

📌 Mark Your Calendars:

🔒Current Status: Closed today | Reopening Monday, June 8

📍Meet Paula Varsalona Saturday, June 6th at Hartly’s in Westwood, NJ for an in-store appearance!

🛍️Summer Sample Sale: Ends June 19th! Don’t miss out.

⛱️ Summer Vacation: We will be closed from June 20 – July 5.

✨ Spaces are limited, book your appointment now to get into our winter event schedule!

https://www.paulavarsalona.com/book-online

Address

552 Seventh Avenue Suite 602
New York, NY
10018

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 4pm
Saturday 10am - 2pm

Telephone

+12122215600

Website

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