FIRST Global Brand Experience Agency

FIRST Global Brand Experience Agency FIRST is a leading global brand experience agency. Learn more at www.firstagency.com

Operating as a full-service agency partner or through embedding specialist talent into client teams, FIRST brings brands and people together through creative, connected experiences. FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. Spanning 12 countries with more than 800 team members, FIRST works

with clients across industries, including financial services, technology, new & traditional media, automotive, aerospace, healthcare, and professional services. FIRST has received numerous accolades, including being listed among the 2025 Most Innovative Marketing Agencies of the Year by Chief Marketer, named Top Agency of the Year 2024 by Event Marketer, highlighted as a Global Agency of the Year, Over 100 Employees by C&IT, and listed among the "200 Top Marketing Agencies" in 2024, 2023, & 2022 by Chief Marketer.

Live from the ground at  with Theo Brown, Senior Account Director at  who has been taking in the conversations shaping t...
06/05/2025

Live from the ground at with Theo Brown, Senior Account Director at who has been taking in the conversations shaping the future of creativity and innovation in our industry ✨

His key takeaway? There’s a strong and positive narrative emerging around the role of AI in the creative industries—highlighting its potential to give us back time, spark greater creativity, and allow us to focus on more meaningful, human work 🤝

That’s a wrap from London—for now! Excited to be back again in the future 🇬🇧

Our newest Venue Sourcing Newsletter is out now! ✨Discover our curated selection of newly opened, soon-to-open, and rece...
05/28/2025

Our newest Venue Sourcing Newsletter is out now! ✨

Discover our curated selection of newly opened, soon-to-open, and recently refreshed venues, handpicked by our team during their latest property visits. 🌎

Which venue stands out to you? Tell us in the comments! 👇

📍Read the full newsletter via the link in bio.

In our new episode of FIRST Takes, we sit down with Jeff Kalpak—Executive Advisor at FIRST—to talk about what it truly t...
05/13/2025

In our new episode of FIRST Takes, we sit down with Jeff Kalpak—Executive Advisor at FIRST—to talk about what it truly takes to foster a positive company culture in today’s world 💜

From leadership modeling and transparent communication to inclusive programs and values-driven connections, Jeff shares how culture isn’t just created—it’s lived and shaped by everyone, every day ✨

📍Watch the short interview in the link in bio!

This Earth Month, we’re reflecting on the responsibility we carry as a global brand experience agency — not just to deli...
04/22/2025

This Earth Month, we’re reflecting on the responsibility we carry as a global brand experience agency — not just to deliver for our clients, but to do so with intention and care for the world around us ✨

Our sustainability engagements are a long-term journey — we’re committed to doing the work it takes to foster a people-centric, purpose-driven, and planet-conscious culture, not just for now, but for the future. It’s a mindset that challenges us to rethink how we create, connect, and grow.

We know there’s more to do in our industry. And we’re committed to making progress — for our people, our partners, and our planet 🌎💜

As our sustainability journey continues, we continue to evolve to deliver excellence and maximize value for our stakehol...
04/15/2025

As our sustainability journey continues, we continue to evolve to deliver excellence and maximize value for our stakeholders. At FIRST, we believe in driving meaningful change across our business and industry—reducing our environmental impact, supporting our communities, and holding ourselves accountable every step of the way. 🌎

🔗 Explore how we’re turning intention into action in the link in bio.

Celebrating Neurodiversity at FIRST 💜During this year’s Neurodiversity Celebration Week, our Neurodiversity EIG came tog...
04/02/2025

Celebrating Neurodiversity at FIRST 💜

During this year’s Neurodiversity Celebration Week, our Neurodiversity EIG came together to embrace cognitive diversity, challenge misconceptions, and champion inclusion. It was a powerful reminder that different ways of thinking drive creativity, innovation, and problem-solving 🌟

Throughout the week, we provided space for interactive discussions, the sharing of personal stories, and the exploration of neurodivergent strengths—such as intense focus, creative thinking, and unique problem-solving abilities. We debunked myths, highlighted the importance of accessible and inclusive practices, and reinforced our commitment to supporting neurodivergent colleagues in the workplace ✨

We believe in creating a culture where everyone feels valued and empowered to thrive. Neurodiversity is about understanding, celebrating, and amplifying the strengths that make each of us unique. By fostering an inclusive environment, we build stronger, more innovative teams and communities 💜

💡 Let’s keep the conversation going! How can we continue to support and celebrate neurodiversity year-round? Please share your thoughts in the comments! 👇🏼

Building a truly inclusive community starts with understanding and communication. 💡✨At FIRST, we continue to advocate fo...
03/19/2025

Building a truly inclusive community starts with understanding and communication. 💡✨

At FIRST, we continue to advocate for and promote a more inclusive events space for all brain types.

This , we’re exploring how to create spaces where everyone feels heard, valued, and empowered. From embracing different ways of thinking to adapting communication styles, small changes can make a big impact.

We’re excited to launch FIRST Takes—our brand new video series in which thought leaders from across our agency and beyon...
03/18/2025

We’re excited to launch FIRST Takes—our brand new video series in which thought leaders from across our agency and beyond share their perspectives on the future of events, brand experiences, team engagement, company culture, and more ✨

Through short, insightful conversations, we’ll explore the trends shaping our industry and the innovations redefining brand experiences. From emerging technologies and evolving audience expectations to the role of creativity in brand storytelling and the power of team engagement in driving impact, FIRST Takes will offer fresh perspectives from the people who live and breathe these experiences every day.

On the 1st episode of this new series, we had a dynamic, insight-packed conversation with our Group CEO, Maureen Ryan Fable ✨

With over 20 years of leadership in the events industry, Maureen reflects on the journey of building a global agency, the lessons learned along the way, and what it takes to stay ahead in a constantly evolving landscape.

🔗Tune in to hear her take on leadership, innovation, and the future of events - link in bio!

As Black History Month comes to a close, we’re taking a moment to celebrate the conversations, learning, and moments of ...
02/28/2025

As Black History Month comes to a close, we’re taking a moment to celebrate the conversations, learning, and moments of connection shared across our FIRST community ✨

Throughout February, our BIPOC Employee Interest Group curated opportunities to reflect on Black culture, history, and excellence—past and present. From a powerful book club discussion on Razorblade Tears to weekly spotlights on Black change-makers in film, music, sports, and activism, we engaged in meaningful dialogue about representation, resilience, and impact.

We also shared resources to support Black-owned businesses, honored trailblazers like Shirley Chisholm and Autumn Lockwood, and explored the creative influence of icons like Tina Turner, Ava DuVernay, and Beyoncé. And in true FIRST fashion, we did it together—with curiosity, appreciation, and a commitment to amplifying Black voices year-round.

To our BIPOC team and all who contributed—thank you for fostering a culture of learning and action. Black history is more than a month; it’s a legacy that shapes the present and the future 💜✨

We’re live! 🌎— Our new Venue Sourcing newsletter is out now. We are once again taking you around the globe to showcase a...
02/26/2025

We’re live! 🌎— Our new Venue Sourcing newsletter is out now.

We are once again taking you around the globe to showcase a collection of newly opened, upcoming, and recently refreshed venues that our teams have curated during their property visits 🌟

Which venue is your favorite? Let us know in the comments below! 👇🏽

🔗Read the newsletter in the link in bio.

Throwback to our work with the NY NJ Super Bowl Host Committee on the Media Party at Chelsea Piers! 🏈✨With the Super Bow...
02/06/2025

Throwback to our work with the NY NJ Super Bowl Host Committee on the Media Party at Chelsea Piers! 🏈✨

With the Super Bowl just around the corner, we are reminiscing about this unforgettable event, which brought local, national, and international media together to celebrate the Host Committee’s efforts and kick off an incredible week of excitement.

Held at the iconic Chelsea Piers, this city-wide celebration highlighted the best of the local community, featuring 20 local restaurants from the five boroughs and Garden State serving their signature dishes.

Through the dedication of our embedded and project team members, we helped deliver a seamless, impactful event that captured the energy of the Super Bowl and left attendees buzzing for the week ahead! ⚡

That’s a wrap, 2024! 🌟This year has been nothing short of incredible. From delivering unforgettable experiences and earn...
12/19/2024

That’s a wrap, 2024! 🌟

This year has been nothing short of incredible. From delivering unforgettable experiences and earning global recognition, to making meaningful progress in sustainability, DE&I, and supplier diversity, we’re extremely proud of the impact we’ve made ✨

Thank you to our amazing global teams, clients, and partners for being part of this journey, and for making all of these possible 💜

Cheers to an amazing year ahead! 🥂

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