What are the opening hours?

Monday 10am - 6pm Tuesday 9am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm

Parasol Projects

Name: Parasol Projects
Address: New York, NY, US
Telephone: (212) 682-4966
Price range: $$

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Parasol Projects

We are your one-stop solution to popping up in New York City.

03/18/2026

Last weekend took over our 188 Lafayette space to launch The Ellipse. With a fuel bar, photobooth, freebies, and a printmaking station with it’s no wonder there were lines down the street !

03/11/2026

Last week transformed 2 Rivington St into a gallery of lost treasures!

02/19/2026

Discover the artistry of this weekend at our 188 Lafayette St space ✨

Open 18-22 Feb

02/17/2026

Geel takes over 213 Bowery St this week!
us
By appointment only

08/22/2025

is popping up at 251 Elizabeth!✨ From September 3rd–15th, you can shop MELKE in person and step into the world of whimsy!

Weekdays | 11am–6pm
Weekends | 11am–7pm
Closed September 13th for private appointments

Join Melke on September 15th for a closing reception with an exclusive preview of our the new collection.✨

08/20/2025

Aaaaaand the most colorful Pop up award goes to… ! 🍉🍊✨

The Pop up at 21 Spring was a true experience. Brought to life by , the event brought the NoLita community together inside a fun, lively and absolutely colorful scrub shop. We loved seeing our space fully transformed and activated.👏

Thank you for popping up with us ! 💌

08/19/2025

Happy world photography day! Today we celebrate all the photographers that have always pushed culture forward, documented the past, and captured life forever in their art.

To celebrate we’d love to throw it BACKKK to the Pop up, and the Parasol Membership event that brought so many new beautiful people in our 21 Spring St space! (Literally, some of you came from midtown on your lunch breaks, so we appreciate you🤣).

Hosted by , the event aimed to give back to the NYC community through Free headshots by photographer , shot with the SIGMA BF Camera.

We loved having you all there, and can’t wait to see you again. 💌 We couldn’t have done it without the incredible support of the team.

Featuring:so.mean
xo

08/15/2025

213 Bowery has seen some of our most unforgettable pop-ups take shape in the heart of the LES. 💥

A raw, street-facing corner space with concrete floors, wide windows, it feels like classic downtown New York!

08/08/2025

251 Elizabeth Street has been home to some of our favorite pop-up moments in Nolita. This bright, gallery-like space, with its big front window, warm wooden floors, and clean white walls has hosted everything from emerging fashion labels to intimate art shows. It’s the kind of spot that makes any concept feel curated and personal, right in the heart of one of NYC’s busiest retail corridors.
Here’s a look at some of the brands that have made 251 their own!

(link in bio to learn more.)

07/30/2025

at 262 Mott Street. ✨
When Body by Raven Tracy hits SoHo, you feel it! 262 Mott turned into THE spot, with bold fits, big energy, and a line that didn’t quit. This wasn’t just a pop-up, it was a takeover.
Shoutout to the amazing BODY team that made it happen!

07/29/2025

turned 21 Spring Street into a VAULT! 🤯 We love a mini-adventure in the heart of SoHo, especially when it involves free coffee.

Thank you Capital One! Magic portal next?!? ☕

Address

New York, NY

Opening Hours

Monday	10am - 6pm
Tuesday	9am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Telephone

(212) 682-4966

Website

https://parasolprojects.com/

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