06/17/2026
It’s been a sporty week for Team OBH.
We were honored to partner with Urban Outfitters, Nike, and an incredible lineup of creatives for the FIFA World Cup Kickoff activation at the Herald Square location in NYC, celebrating the exciting matchup between Brazil and Morocco.
Hosted by the amazing Luisa Villafane and powered by a vibrant DJ set from Las Flaquitas, the space was filled with energy from start to finish. Guests enjoyed custom airbrushed pieces, tattoos, keychain charm creations, and a lively atmosphere that brought together sport, style, and culture under one roof.
At the bar, Open Bar Hospitality served up two signature cocktails inspired by the competing nations:
🇧🇷 Brazil Caipirinha: bright, refreshing, and full of Brazilian spirit. Limes, Cachaca, sugar
🇲🇦 Moroccan Mint Mojito: organic Moroccan mint tea, Rum, muddle limes and simple topped with club soda Morocco.
Alongside beers and spirit-free options, every sip was designed to celebrate the global game and the communities that make it so special