Freelance event producer who works with agencies, sports teams, start-ups, non-profits, and individu Hi! I’m Logan.
I’m a freelance event producer with a passion for people, to-do lists, and problem-solving. I’ve worked with agencies, professional sports teams, brands, start-ups, non-profits, and individuals, making memorable experiences in China and in the US. Known as the queen of questions, I love getting into the details and making sure everything goes smoothly on the event day.
02/24/2026
Things go wrong at events - not every time, but there's always a chance of challenges popping up onsite.
As an event producer, one of the most powerful things I bring to show day is a solid A/V backup plan. In this video, I share simple ways to avoid tech disasters—from double-mic setups to what “main and backup devices” actually means.
If you’ve ever dealt with a dead mic, frozen video, or late crew, this one’s for you.
Watch here:
02/22/2026
That’s a wrap on my 4th Olympics Games! I had the pleasure of being the associate venue producer for the Livigno Snow Park, helping showcall some of the snowboarding 🏂 and freestyle skiing ⛷️events.
28+ sessions, amazing team, and unforgettable adventure ❄️🥇🥈🥉
02/17/2026
How do you say “thank you” to your event clients after a job well done?
On , I’m sharing how I approach client gifting as a small business owner and event producer. From choosing between digital vs. physical gifts to using tools like Postable to simplify the process, these are ideas that go a long way without breaking the bank. Watch here: https://youtu.be/cUGWLPrtMO8
Gifting your event clients doesn’t have to be complicated—or expensive! In this video, I’m sharing how I approach client gifting as an event producer, from s...
02/09/2026
Last month, we had our bi-monthly meet-up for the Event Pros Book Club. We discussed “Who Better Than You?: The Art of Healthy Arrogance and Dreaming Big” by Will Packer.
We talked about how we could embody healthy arrogance and not asking for permission to go after our goals/ambitions. Another key point was talking about the power of saying your goals or intentions out loud. Whether that's with a vision board, affirmations, or even Jackie, a book club member, shared her take on visualization with a bingo board.
Thank you to Deci, JoAnna, Anca, Elisabeth, Jackie, Merix, and Marisa for joining!
Interested in joining our next one? Send me a message!
01/23/2026
Earlier this month, I had the privilege to speak on a Women in Production panel for two days in Palm Springs at the with three powerhouse women:
✨Nancy Spooner
✨Christy Nicolay
✨Marilyn Saidman
We loved talking about managing teams, navigating tricky situations and reacting to challenges onsite. Loved getting to meet everyone and so grateful for the opportunity to fill in last minute. Thank you Christy and Nancy for trusting me!
11/19/2025
Always get competing A/V quotes! Learn in this one example why it was so crucial in setting us up for success 👏
11/17/2025
An incredible night supporting a great cause here in Seattle 💙
Last month, I had the pleasure of working for Mary and the EP Events - Events with a Purpose team as stage manager for SF’s annual fundraising event. From coordinating over 20 live auction items and 12+ raffles to cueing performances and speakers — this one kept us on our toes in the best way!
Always a joy working alongside such talented event pros to bring events like this to life.
11/13/2025
The countdown is officially on for the in-person day of the Better Events Conference on Thursday, December 18th!
Mary and I are thrilled to be bringing back our interactive, workshop-filled day for event professionals - bonus points if you listen to the Better Events Podcast but not a requirement to join! This year, we'll be at the beautiful Labour Temple - Seattle.
We'll be celebrating learning, connection, and collaboration within our industry, exploring topics like creating confidence, event marketing for the pros, life after events and much more.
Another year, another incredible event with the Pacific Logging Congress! 🌲🎤
I’ve had the pleasure of working with PLC for several years to help bring their general sessions to life — from cueing speakers to keeping things flowing behind the scenes.
This was peak multi-tasking: running PowerPoints, managing virtual presenters in Zoom, and switching inputs to the screens. Wearing many hats is part of the fun — and seeing it all come together on show day never gets old.
10/21/2025
Earlier this month, we tapped into the event pro magic at the virtual day of the 2025 Better Events Conference. Mary and I brought together 70+ event pros for a virtual day of connection and engagement. From hearing real-talk from executives who've been there to breaking down tangible event tasks with AI, I loved every minute of it.
We still have time before our in-person day of the Better Events Conference, inspired by our community from the Better Events Podcast. Join us on Thursday, December 18th at the Labour Temple in Seattle from 9AM-5PM and see what we mean when we say 'event magic.'
Our in-person tickets include access to the recordings from our virtual day and if you joined us virtually, there's still time to upgrade your ticket to include the in-person day. Visit this link to purchase or send us an email: https://bettereventspod.com/conference
10/14/2025
Last month, we had our bi-monthly meet-up for the Event Pros Book Club. We discussed "The Let Them Theory" by Mel Robbins.
We discussed being okay with limbo and how relationships can be seasonal, and that's okay. A great quote came up from Lorne Michaels about SNL: "The show doesn't go on because it's ready; it goes on because it's 11:30pm," alluding to the SNL scheduled start time. We also talked about contracts/applying "Let Them" to vendor negotiations
Thank you to Jackie, Elisabeth, Shanondoah, Krystal, Dena, Marisa, and Therese for joining!
Interested in joining our next one? Send me a message!
09/14/2025
Another year, another US Open tennis championship in the books! I got to wear two hats this year, alternating between court managing at Grandstand and producing at Stadium 17 🎾
Tennis in NYC never disappoints and always a fun one ushering in the end of summer and start of fall with top tier tennis. Thanks to the team for having me!
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I first fell in love with events as a banquet server at a country club in college. It was the first time I saw the amount of work that went into creating a few memorable hours for the guests. Over the years, I’ve continued to fall in love with the planning process and details that go into making an event happen.
I graduated with a BA in Chinese Language and Literature from the University of Virginia. In 2014, I moved to Shanghai to utilize my Mandarin language skills and explore the international sports market. I started working in social media marketing but quickly realized that I had the most fun at live events and working with people. In October 2016, I founded Logan Strategy Group to create and execute quality events in China, the US, and around the world. I recently moved to Seattle, WA and currently split my time between the US and abroad.
Over the last 6 years, I’ve worked with companies of all sizes, including sports teams, brands, universities, non-profits, and individuals. I’ve been a one-woman show all the way up through working on a team for a large-scale event. In 2019, I was a sports presentation producer for professional volleyball with the FIVB, organized a non-profit gala, served as an assistant for a VIP reception, stage-managed a college basketball tournament, co-organized the annual TEDxSeattleWomen event, and led player transportation for a pro tennis tournament.
Outside of work, I love getting to explore my new home, Seattle, trying new sports, and cheering on my favorite sports team. My current sports obsession is bobsledding. I’ve been training for the past two years to be on the US Bobsled club team. In January 2020, I completed the driving school in Park City, Utah and am continuing to train and make time to get back on the ice.
With over 60 events under my belt, I believe that the different projects help keep my work fresh and fun and there’s always something I can learn for future events.
Interested in working with me on your next event, send me an email me at [email protected]
