07/30/2026
I’ve spent the past few weeks revisiting something that felt surprisingly difficult to write—my own story.
When I started Bourgeon over a decade ago, I thought I was creating floral designs. Over time, I’ve realized my work has always been about something more.
I’ve always believed flowers have the power to shape how we experience a moment. They transform a space, yes—but more importantly, they create a feeling that becomes part of the memories we carry long after the celebration is over.
Rewriting my website gave me the opportunity to finally put that philosophy into words. Not because I didn’t know what to say, but because it’s much easier to create beauty for other people than it is to explain why you create it in the first place.
In the process, I realized something I’d never fully articulated before: 𝐦𝐲 𝐰𝐨𝐫𝐤 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐛𝐞𝐠𝐢𝐧 𝐰𝐢𝐭𝐡 𝐟𝐥𝐨𝐰𝐞𝐫𝐬. 𝐈𝐭 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐩𝐥𝐚𝐜𝐞.
With light. Architecture. Atmosphere. The quiet details that reveal how a celebration wants to be experienced before a single flower is chosen. From there, the flowers become part of a larger story—one that’s thoughtful, intentional, and deeply personal to the people I’m designing for.
If you’re new here, welcome. I’m Amy, founder and creative director of Bourgeon. I’m looking forward to sharing more of that journey with you.
