Naif Productions

Naif Productions I help planners grow thriving businesses and clients create unforgettable events that connect & inspire.

Specializing in corporate, live coaching, social, non profit and weddings.

Our Site Selection and Contract Negotiation service is designed to save your client money on their event and to help mak...
09/17/2026

Our Site Selection and Contract Negotiation service is designed to save your client money on their event and to help make you a nice commission. Win win? We think so! đŸ’Ș

Here’s how we can help at Naif Productions:

đŸ’« Identify appropriate venue, contact their sales people and transmit request for proposal.

đŸ’«Handle follow-up questions and communications from the venue.

đŸ’«Review proposals and select several options for approval.

đŸ’«Create an easy to follow spreadsheet that allows the client to evaluate and compare rates, available dates, location, amenities, food and beverage, concessions, in-house AV requirements and meeting space requirements.

đŸ’«Once the venue is selected, we negotiate the food and beverage terms, contract terms, amenities, attrition, cancellation policy, and clauses that impact your bottom line.

Drop the words ‘Site Selection’ below to learn more.

Hooray! 🎉 You’ve got a discovery call with a potential new wedding and event planning client.But the sudden thrill sudde...
09/04/2026

Hooray! 🎉 You’ve got a discovery call with a potential new wedding and event planning client.
But the sudden thrill suddenly turns to anxiety when you have NO IDEA how to conduct that initial discovery call
.

The discovery call. The moment you’ve been waiting for, praying for. But now it’s here you’re filled with dread as you haven’t even determined how you’re going to introduce yourself, let alone the questions you’re going to ask them or heck, the entire structure of the call.

I’ve got you. There are loads of things you COULD ask / speak about on that initial discovery call, but the most important thing is this


Prepare.

Take a deep breath.
Write a list.
And think about, if you were the client, how would you like your potential new wedding and event planner to consult themselves on a discovery call?

As the saying goes, fake it til you make it - put on your favorite sweater, smile and exude confidence - even if you don’t feel it!

But most of all, prepare.

Prepare the questions you want to ask.
Jot down the things you want to share with them - a brief overview of you and your business and the clients you’ve worked with.
A brief structure of the call - make sure you take the lead!

For more tips on starting your wedding and event planning business, join us over in my free facebook group Event Planners Society.

Join the group, link in the comments👇

How to turn your followers into loyal fans for life âŹ‡ïžHosting a live event for your coaching or education business allo...
09/03/2026

How to turn your followers into loyal fans for life âŹ‡ïž

Hosting a live event for your coaching or education business allows you to connect with your audience on a way deeper, more personal level. Deeper than any social media post can.

But did you know there are loads of other HUGE benefits to hosting a live event (which have nothing to do with building your audience of raving fans 👀)

Let’s dive in

Hosting a live event can be a huge money-making marketing strategy for your business. Not just from ticket sales, but from a whole range of other ways too.

Here are 3 top ways you can monetize your live event
.

#1 SPONSORS & EXHIBITORS
There are loads of sponsorship opportunities when hosting a live event - sponsorship tables, spotlights on the main stage, within the program, in the directory, registration sponsors, VIP lunches & cocktail reception sponsors. The list goes on!

#2 USING THE EVENT TO LAUNCH YOUR COACHING PROGRAM
What better way to achieve vast sales for your coaching program than with an engaged audience, who have all attended to see YOU? You could have a 6-figure selling day just from selling your coaching program! Remember to offer immense value though and not make the focus of the event about selling your program. 😉

#3 PAID ACCESS TO THE EVENT LIVESTREAM
For those who can’t attend in person, offering a virtual live stream still gives people great value and can bring thousands more into the event. Tickets to the virtual live stream are usually sold at a fraction of the cost, but they can still access certain benefits, like additional online resources and access to the replay.

Hosting a live event will not only attract new leads but also turn your existing followers into super-engaged, loyal fans, resulting in extra $$$ to your bottom line.

If you’re planning your next live event in your coaching business and want to create something refreshing and exciting, let’s talk! Comment the word Live Event below for more info.

LIVE events are big business these days-People are thrilled to be interacting face-to-face again after spending so much ...
08/26/2026

LIVE events are big business these days-

People are thrilled to be interacting face-to-face again after spending so much time behind a computer screen.

If you’ve been considering hosting a live event to bring more exposure to your business, read on


Live events are for those who are truly serious about scaling their business. They bring tons of exposure, and, when done right, can skyrocket your business success practically overnight.

Here are 3 more reasons to host a live event in 2027 âŹ‡ïž

#1 PROPEL YOUR BUSINESS BRAND FORWARDS AND INCREASE YOUR VISIBILITY

Everyone’s seen the Tony Robbins live coaching events right? With THOUSANDS in the audience, both in person and virtually, these events are bringing serious brand credibility and visibility. In fact, for top coaches in the industry, a live event is one of the biggest features in their annual marketing calendar.

#2 CREATES AN INSTANT AUDIENCE WHO ARE READY TO BUY

Your live event isn’t just about bringing a group of people together who have shared interests and values, it’s about adding some extra $$$ to your bottom line too. Yes, a live event isn’t cheap (comment below with the word ‘live event’ if you want more info on pricing), but the return on investment can be astronomical, as you have a warm audience who are eager and ready to buy from you.

#3 SHOWCASES YOUR EXPERTISE

No amount of Instagram reels, facebook lives, or emails to your list can replace the impact that a live event has. People have purchased a ticket to attend and you literally have their undivided attention for the whole day. No other content can do this! So it’s the perfect opportunity to showcase everything you know and position you as the expert.

We work with high-level coaches and businesses to create jaw-dropping live events that have their audience captured.

We will show you how to monetize your event so you are making maximum profits, not just from ticket sales, but in over 15 other ways.

If you’re in the initial stages of planning out a live event in 2027 and beyond, comment below the word ‘live event’ and let’s connect.

Join me on Facebook and LinkedIn on Thursday, August 27, at 1:00 PM EDT where I will interview Forrest Derr about THE CO...
08/26/2026

Join me on Facebook and LinkedIn on Thursday, August 27, at 1:00 PM EDT where I will interview Forrest Derr about THE CORNER OFFICE WASN'T THE GOAL — IT WAS THE WARNING SIGN.

Forrest Derr is a Fractional COO, EOS Integrator, and founder of Derr Consulting. With more than 25 years as a second-in-command leader, he helps founders build better businesses through people, process, and structure. Known as "The Fractionatorℱ," Forrest works with growing companies to reduce chaos, improve accountability, and help owners get their time back while building businesses that can scale.

In my interview with Forrest, we will learn:

-what made him walk away from a corner office with a balcony overlooking downtown Fairhope;
-what did the moment feel like when he realized the title of President wasn't enough;
-what did he know that others didn't when he went from President of a telecom company to a landscaping operation;
-a moment where he realized he had been doing the same job the whole time — just under different roofs;
-when did you first recognize you were the jockey, not the horse when he describes founders as thoroughbred racehorses — powerful, fast, and dangerous without direction; and
-so much more!

If you are not connected with me on LinkedIn .

We look forward to seeing you Thursday!

Cheers!
Annette

Before I specialized in luxury high-end weddings, my bread and butter was in corporate and non-profit event planning. An...
08/21/2026

Before I specialized in luxury high-end weddings, my bread and butter was in corporate and non-profit event planning. And we still absolutely LOVE working with charitable organizations who do such great things. Planning their annual fundraising events and galas is so much fun! Through this, we have planned THOUSANDS of meetings and conventions.

So when I was asked to be one of the lead instructors at NYU and share my knowledge with new planners, I jumped at the chance. (How I got the opportunity is a great story for another time.)

Here’s what Andrea says in her own words,

“I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better!

Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed.

I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!”

I only work with 2 to 3 1:1 clients at a time to ensure I can really give all my attention to your individual business.

For newer wedding and event planners like Andrea, I recommended a minimum 3 month package of 1:1 coaching sessions, which will see us working together and


🙏 Me taking a deep dive into your business - what you’ve tried already and your goals and plans for the next 6-12 months.

🙏 I will provide my PERSONAL recommendations based on my 30+ years in the industry on what is working now and how you can propel your business forward to ensure you reach your goals.

🙏 Together we will formulate an action plan with step-by-step actions for you to work on during our time together and beyond.

🙏 I will be in hand to guide you every step of the way. I’m not one of those coaches who just has a call and then leaves you to get on with things until our next call two weeks later. You’ll have me in your back pocket to ask questions and get my guidance as you work through the actions.

If this sounds like something you need right now, perhaps you:

Are at a stalemate in your business - you’re working all the hours and doing all the things but winning those all-important clients and making real money from your business hasn’t been happening for you.

Or you:

Have been thinking about leaving your 9-5 to start your wedding and event planning business for a while but you aren’t sure of the best way to go about launching your business for success.

Then 1:1 coaching with me will provide you with a clear direction. I will listen, care, and provide you with a customized package to help move you forward on your journey.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint and most important, a high level of accountability, I will support you with every step of the journey.

DM me or comment below with the word GROWTH for the details.

Dream Wedding Destination 😍The most STUNNING french riviera wedding venue that we have so many ideas for
.Imagine saying...
08/19/2026

Dream Wedding Destination 😍

The most STUNNING french riviera wedding venue that we have so many ideas for
.

Imagine saying "I do" amidst lush gardens, stunning architecture, and breathtaking views of the Mediterranean. At the heart of Saint-Jean-Cap-Ferrat, the Villa Ephrussi offers an unforgettable setting for your wedding day.

Unmatched panoramic views of the Mediterranean and exquisite gardens, from a romantic rose garden to a tranquil Japanese oasis.

Built in the early 20th century by Baroness BĂ©atrice de Rothschild, the villa’s opulent interiors, grand ballroom, and frescoed ceilings create a romantic and timeless atmosphere, is the ultimate in luxury.

Keep scrolling to see how your dream wedding could look at this breathtaking venue âžĄïž

Venue: Villa et Jardins Ephrussi de Rothschild Saint-Jean-Cap-Ferrat

I’ve mapped out the 10 key steps you need to take to leave your 9-5 and become a successful wedding and event planner. W...
08/17/2026

I’ve mapped out the 10 key steps you need to take to leave your 9-5 and become a successful wedding and event planner. Want them?

But first, a little about me 👋

I have 30+ years experience in motion picture, television production, and corporate event development and I’ve worked with dozens of wedding and event planners to help them leave their jobs and build a highly profitable business. For decades, my passion from the beginning has been strategically designing and producing custom events, helping clients create their unique signature style that translates into a memorable experience.

And now it’s your turn!

Let’s dive in to the first 3 steps to leave your 9-5:

Step 1: You need to know if you have the right skills and passion
Event planning requires a blend of creativity, attention to detail, and the ability to manage stress. Do you have what it takes?

Step 2: Gain valuable industry knowledge
Although not essential, you may consider taking courses or qualifications. Follow industry trends by reading relevant blogs, magazines, and books is essential however if you’re going to stand out.

Step 3: Get experience by volunteering or interning
Gaining this experience within an event planning company is PRICELESS. You can also begin by organizing small events, like family gatherings or community events, to build your portfolio.

Get the other 7 steps and build out your roadmap to leaving your 9-5 for good and becoming a successful wedding and event planner - link in the first comment 👇

I wish I knew these 3 things when I first started my wedding and event planning business âŹ‡ïž1. It’s OK not to know everyt...
08/14/2026

I wish I knew these 3 things when I first started my wedding and event planning business âŹ‡ïž

1. It’s OK not to know everything. Don’t let the fear of failure keep you from starting your business.

2. Set boundaries to protect the love of what you do so you can build a long standing, profitable business.

3. Carve out time to get off that hamster wheel my friend!

What would you add to this?

🚹 When you first get started in your wedding and event planning business you’re not going to know everything. NO ONE DOES.

But if you have a willingness to learn you will go far my friend! ✅

It’s more about mindset than anything else. An unwavering belief that you CAN DO IT đŸ’Ș

If you want to learn EXACTLY what skills you need to be an in-demand, successful wedding and event planner, then you need to take my Quiz.

Take it now in the comments âŹ‡ïž

Join me on Facebook and LinkedIn TODAY, August 13, at 1:00 PM EDT where I will interview Julie Comfort about THE COOKIE-...
08/13/2026

Join me on Facebook and LinkedIn TODAY, August 13, at 1:00 PM EDT where I will interview Julie Comfort about THE COOKIE-CUTTER TRAP: LESSONS FROM 300 WEDDINGS ON WHAT TRULY MATTERS.

Julie Comfort is an experience designer, educator, and author of the forthcoming book Beyond Pretty. Julie teaches wedding planners and designers the invisible architecture behind the world’s most unforgettable events, and what separates a wedding that looks beautiful from one that people remember for the rest of their lives.

In my interview with Julie, we will learn:

👉what ‘experienced design’ actually means in practice and why it is different from what most planners are already doing;
👉what ‘invisible luxury' means and how planners can deliver it without increasing client budgets;
👉what having an actual framework changes for designing experiences;
👉what the most surprising thing is wedding planners can borrow from the immersive theater, luxury hospitality, and museum design world;
👉what the planners at the top of the new version of this industry are doing differently right now; and
👉so much more!

If you are not connected with me on my FB page, please connect at https://lnkd.in/dtME4UB or on LinkedIn .

We look forward to seeing you TODAY!

Cheers!
Annette

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461 Central Park West
New York, NY
10025

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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