Naif Productions

Naif Productions I help planners grow thriving businesses and clients create unforgettable events that connect & inspire.

Specializing in corporate, live coaching, social, non profit and weddings.

Just like you, my clients tell me they’ve already explored 100 other avenues to help them with their wedding and event p...
08/04/2026

Just like you, my clients tell me they’ve already explored 100 other avenues to help them with their wedding and event planning business, but haven’t been able to truly break through and make their business a success.

👉 Some come to me after years of struggling with their business and getting a few clients here and there but nothing consistent.

👉 Others had spent years battling with how to market themselves effectively and sell their services.

👉 Others had nearly given up on their hope and were thinking about asking their old boss for their job back. 🤭

👉 Others had spent day in and day out feeling unmotivated and tired of the daily grind of building a business.

If you too are tired of trying everything that promises change but leaves you feeling stuck…

It’s time to try something different.

1:1 mentoring with me will provide you with a clear direction. I will listen, care, and provide you with a customized package to help move you forwards on your journey.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint and most important, a high level of accountability, I will support you with every step of the journey.

DM me or comment below with the word GROWTH for the details.

There's a world of difference between organizing an event... and producing an unforgettable experience.I recently had th...
08/03/2026

There's a world of difference between organizing an event... and producing an unforgettable experience.

I recently had the pleasure of joining the Let's Talk PR & More podcast with Sherry Goldman to talk about what really goes into creating exceptional corporate events, milestone celebrations and fundraising galas.

Drawing on more than 30 years in film, television and live event production, we explored topics including:

✨ Why the best corporate events start with purpose, not a venue.
✨ The biggest mistakes organisations make when planning milestone events.
✨ Why 18–24 months isn't "too early" for a centenary celebration - it's often essential.
✨ The planning phases that keep complex events running smoothly from concept to ex*****on.
✨ The contract clauses, logistics and production details that most people never think about until it's too late.
✨ Why a producer isn't an added luxury, they're your best form of insurance against costly mistakes.

Whether you're planning a corporate conference, fundraising gala or large-scale event, this conversation is packed with practical insights that can save time, money and a lot of unnecessary stress.

A huge thank you to the team at Let's Talk PR & More for inviting me to share my experience.

🎧 Listen to the full episode here: https://LetsTalkPRandMore.podbean.com/e/lets-talk-pr-more-show-126-annette-naif-naif-productions-on-events/

I'd love to hear your biggest takeaway after you've listened. And if you’re looking for a trusted partner who will save you potentially hundreds of thousands on your hotel sourcing, sleeping room block, AV and contract negotiations, get in touch today.

Something that I’ve been working on for a while is finally here 🥳🥳👉 10 Steps to Leave your 9-5 to Become a Successful We...
07/30/2026

Something that I’ve been working on for a while is finally here 🥳🥳

👉 10 Steps to Leave your 9-5 to Become a Successful Wedding & Event Planner

In this free guide, I share the EXACT STEPS to take to break into the world of wedding & event planning.

With over 30 years experience, I KNOW what it takes.

In this FREE guide, you’ll discover:

How to understand if you have the key transferable QUALITIES & SKILLS to become a successful wedding & event planner, and how to use those skills in your new business.
How to gain INDUSTRY KNOWLEDGE and EXPERIENCE that will give you the platform to decide if this is definitely the career for you.

How to launch your business ~ I give you the inside scoop on EXACTLY what you need to do!

Want it? Download the e-book - link in the comments ⬇️

Making mistakes in your wedding or event business is unavoidable, ESPECIALLY when you’re just starting out.But there are...
07/28/2026

Making mistakes in your wedding or event business is unavoidable, ESPECIALLY when you’re just starting out.

But there are a few key things you can do to reduce the likelihood of them occurring.

Let’s dive in…

With 30+ years in motion picture, television production, and corporate event planning, and running a wedding and event planning business, there aren’t many mistakes I haven’t seen others make (or made myself).

The best way to avoid some of these mistakes when planning your event is to be prepared.

But even if you are as prepared as you can be, the unknown will inevitably happen, plus you are human!

One of the biggest mistakes I see event planners make is POOR PLANNING on the lead up to the event.

Once you’ve got a few events under your belt you’re less likely to make these mistakes as you can forecast what to expect; HOWEVER, what if you’re brand new to this industry and haven’t planned out your first event yet?

Perfection paralysis is real and you may also be freaking out about everything going smoothly on the day of.

I’ve been there! I still remember the INSANE nerves from that first event when I started my business...

You can do as much planning as you think possible but those first few events will have you hot under the collar, freaking out inside (especially if it’s say, a wedding, where everything really does need to go right!)

The likelihood is, if you’ve ventured into this industry, you’re a pretty organized person. You make sure you’ve thought of everything that COULD go wrong.

But if you’re still in doubt download my e-book! Link in the comments ⬇️

Victoria realized that going it alone in her business wasn’t moving the needle for her quickly enough, and working with ...
07/22/2026

Victoria realized that going it alone in her business wasn’t moving the needle for her quickly enough, and working with an experienced business coach who had over 30 years experience in the industry was going to make the quickest and biggest difference.

She also realized…

She needed to be more consistent. Building a successful business isn’t about quick fixes. It’s about staying true to your commitment - even when the going gets tough!

She needed external accountability. If you’re only keeping yourself accountable and have no one else checking in on you, chances are you’re going to fall off the wagon and struggle to stay on-track. Having that external accountability and someone to check in regularly, ask the tough questions, and provide support and guidance, THAT is what will make all the difference.

Are you ready to be supported in your unique wedding and event planning business journey?

I have 1 spot to work with me 1:1 over the next 6 months, starting in August.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint and most important, a high level of accountability, I will support you with every step of the journey.

If everything you’ve tried so far hasn’t worked… you haven’t tried this!

DM me or comment below with the word GROWTH for the details.

Join me on Facebook and LinkedIn on Thursday, July 23, at 1:00 PM EDT where I will interview Peggy Sullivan about ESCAPI...
07/21/2026

Join me on Facebook and LinkedIn on Thursday, July 23, at 1:00 PM EDT where I will interview Peggy Sullivan about ESCAPING TIME POVERTY.

Peggy Sullivan is self-proclaimed “busyness addict in recovery,” Peggy now empowers professionals to escape time poverty and focus on what truly matters. As the creator of the Performance by Design Framework, she provides actionable strategies that help people achieve more by doing less—boosting productivity, health, engagement, and connection. On average her frameworks result in recovering 5-7 hours back per week.

Peggy is a dynamic speaker, leadership strategist, and productivity expert with over 25 years of experience helping individuals and organizations drive meaningful, lasting change. She has held leadership roles at Fortune 100 and 500 companies, including BlueCross BlueShield and United Healthcare, Materion Advanced Materials, leading teams across Customer Experience, Marketing, Sales, Communications, and Operations.

Her approach is grounded in data-driven proprietary research, ensuring every solution is tested, measurable, and results-focused.

Known for her high-energy presence and relatable style, Peggy blends humor, storytelling, and research into engaging presentations that challenge outdated norms and inspire real transformation. Whether delivering a keynote, leading a workshop, or facilitating a leadership retreat, she creates space for reflection, insight, and action.

Peggy’s mission is simple but powerful: to help individuals and teams break the cycle of busyness and unlock a more intentional, fulfilling way of working and living.

In my interview with Peggy, we will learn:

what time poverty is;
why Busyness is an addiction;
what some of the data is on Time Poverty;
what performance by design framework is;
what other wakeup calls she had; and
so much more!

If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn .

We look forward to seeing you Thursday!

Cheers!
Annette

Signs that you need to become a business owner: #1 You’re a trailblazerWhen everyone goes left, you turn right. New idea...
07/14/2026

Signs that you need to become a business owner:

#1 You’re a trailblazer

When everyone goes left, you turn right. New ideas are popping into your head all the time and you question the status-quo constantly. You’re not scared of sharing your thoughts and opinions that are often different to everyone else’s.

#2 You're one of those people who never give up

Even in the face of adversity and being told you can't do something, rather than take that as a sign to give up, you see it as a challenge to keep going. You won’t back down until you’ve achieved your goals.

#3 You’re getting bored of your 9-5

And it seems to be the same pattern throughout your employed career. Every few years you start a new job and it’s great for a while, but then you start getting bored and just feeling like you need something more.

#4 You want a life of more freedom

Freedom can look like not working traditional 9-5 hours, taking vacations when you feel like it at the drop of a hat, only doing the work that lights you up, having more time off than time working. Freedom looks different for everyone, but you know you were meant for more than working in a job you don’t like very much, just to cover your bills each month.

#5 You want to make a bigger impact

Whether you have dreams of taking your kids to Disneyland, or you have bigger aspirations to give back and make a real difference to the lives of your family and friends, or your wider community, impact is one of the bi-products of being a successful business owner. Sharing your gifts with the world in your business not only benefits you, but all those around you.

What is your biggest drive for becoming a business owner?

Tell me in the comments ⬇️

Event Planners Society is full of new wedding and event planners, just like you, wanting to know everything they need to...
06/24/2026

Event Planners Society is full of new wedding and event planners, just like you, wanting to know everything they need to start and grow their business 🥳

Inside I regularly go live to answer your burning questions, give all my best tips and advice on pricing, planning, marketing and sales, plus there’s a community of other like-minded new business owners to cheer you on in your journey.

If you’re not in there then you need to be!!

>> Hit the link in comments to join us ⬇️

As a business owner you NEED to be setting your clients expectations from the offset.Not only so everyone knows exactly ...
06/17/2026

As a business owner you NEED to be setting your clients expectations from the offset.

Not only so everyone knows exactly what to expect, but also so you can effectively manage boundaries 💁‍♀️

Remember you are a business and should be paid accordingly. Having these boundaries and conducting yourself this way will also mean your clients respect you more and have trust that you’re a professional.

Which one of these will you implement today?

And don’t forget to take my 3 minute Quiz, which will show you all the skills you need to become a successful wedding and event planner.

Take the quiz, link in the comments👇

Hunting around in the dark for clients with no real strategy to get them was me too all those years ago 😔I had worked in...
06/12/2026

Hunting around in the dark for clients with no real strategy to get them was me too all those years ago 😔

I had worked in corporate for so many years that moving to building my own business felt like a complete minefield. I had the drive and desire to be successful but I had yet to learn the key strategies which would later find me with an abundance of clients at my fingertips 💅

On the daily, I’m getting DMs from new wedding and event planners in my inbox asking me questions about finding clients. In fact it’s the number 1 question I get asked, next to “how to I price my services.”

In my free guide, I share the 7 Proven Ways to help you unlock a world full of wedding and event clients! Stop hunting around in the dark and learn my proven strategies now.

Download the e-book - link in the comments⬇️

Address

461 Central Park West
New York, NY
10025

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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