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Naif Productions

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New York, NY
Naif Productions

I help planners grow thriving businesses and clients create unforgettable events that connect & inspire.

Specializing in corporate, live coaching, social, non profit and weddings.

06/12/2026

Hunting around in the dark for clients with no real strategy to get them was me too all those years ago 😔

I had worked in corporate for so many years that moving to building my own business felt like a complete minefield. I had the drive and desire to be successful but I had yet to learn the key strategies which would later find me with an abundance of clients at my fingertips 💅

On the daily, I’m getting DMs from new wedding and event planners in my inbox asking me questions about finding clients. In fact it’s the number 1 question I get asked, next to “how to I price my services.”

In my free guide, I share the 7 Proven Ways to help you unlock a world full of wedding and event clients! Stop hunting around in the dark and learn my proven strategies now.

Download the e-book - link in the comments⬇️

06/09/2026

Never underestimate the value you bring to a client's bottom line.

Over five years, we helped that nonprofit raise well over a million dollars, and at their final event with us, they broke their own fundraising record.

They were happy with our work. They referred us to others. And then they moved on.

That's business. It's not always fair, and it's rarely personal, even when it feels like it is.

What I know after 16+ years of running Naif Productions is this: the losses that sting the most are often the ones quietly redirecting you toward something bigger. The door that closes is rarely the last door.

Keep going. Don't give up. And whatever you do, don't rest on your laurels.

For more tips and stories, join the FB group, link in the comments👇

06/04/2026

In 16 years of running my business, this happened once. And it tested everything I had built. 👇

I couldn't attend an event. An event I had planned from the ground up, for a brand new client. Here's what saved me. ➡️

My systems. Not luck. Not improvisation. The infrastructure I had intentionally built into my business meant that when this moment came, my team was ready, and so was I.

My team had been in every single client call and meeting from day one. Not as observers. As active participants who knew the vision, the details, and the client as well as I did.

Every meeting note, every decision, every detail, documented and accessible on our systems. Nothing lived in my head alone. That's not just good practice. That's how a real business operates.

The client knew exactly who would be on site and why. And they knew I was one call away if needed. Transparency kept the trust intact, even in my absence.

Here's the bigger lesson: The most powerful thing you can do as an entrepreneur isn't doing everything yourself. It's building a team so aligned with your vision that the work continues seamlessly without you in the room.

Thinking on your feet. Leading under pressure. Delegating without losing control of the outcome. These aren't soft skills, they're the skills that separate planners who plateau from planners who grow.

Do you have what it takes to build a business like this? Take my Quiz and find out- link in the comments ⬇️

06/02/2026

The thing most business coaches won't say out loud? I'm about to. 👀

I'm not here to sell you a highlight reel. No rainbows. No unicorns. Just the truth about what it actually takes to build a business that gives you the life you want, straight, no chaser. Here we go…

In the beginning, long days are part of the deal. We're talking 12-hour days, six days a week. I know that's not what the "laptop on the beach" crowd likes to post about, but somebody has to tell you the truth. Here's the part they leave out though: ➡️

It's genuinely easier to stay in your 9-5. Clocking out at 5 pm, collecting a steady paycheck, letting someone else carry the risk, that's the simpler path. Nobody's arguing that. But easy and worth it are two very different things.

Because on the other side of that hard work? A business built entirely around your life. Here's what that actually looks like for me:

I work the hours I choose. Not the hours a boss assigned me. Not the hours a corporate calendar dictated. Mine.

I only work with clients who energize me. Thirty years in, I've earned the right to be selective, and so will you.

I don't take meetings before 10 am. Because most mornings, I'm at the gym or out for a walk first. That's not a luxury. That's a non-negotiable I built into my business by design.

I take vacations whenever I want. 🏖️ Not when HR approves it. Not during the two weeks my company allocated. Whenever. I. Want. That's the dream, and it's real.

Now tell me: If you walked away from your 9-5 tomorrow, what's the one thing you'd do every single day that you can't do right now? Drop it in the comments. I genuinely want to know. ⬇️

05/29/2026

The 10pm calls. The 7am voice messages. The endless "just one more thing." This is what happens when expectations aren't set from the outset, and here's how to fix it.

Every planner has had that client. You know exactly who I'm talking about. The truth? Nine times out of ten, it's not entirely their fault. If the boundaries weren't clear from day one, you inadvertently trained them to behave that way. Here's how to make sure it never happens again. ➡️

Step 1: Define who does what, before anything is signed. During the proposal phase, we map out every single task: what we own, what the client owns, and what requires collaboration. Nothing is assumed. Nothing is left vague. No stone unturned.

Step 2: Document everything. Every decision, every agreement, every change, in writing. Not because you don't trust your clients, but because memory is unreliable and details get messy. A paper trail protects everyone, including them.

Step 3: Address scope creep immediately, don't let it simmer. If the scope shifts after the contract is signed, we address it with the client right away. That conversation includes what changed, why it matters, and how it affects pricing or services. Clear, direct, professional. Every time.

My biggest piece of advice: Stop being afraid of the hard conversations. I know it feels uncomfortable, especially when you're newer to business. But here's what 30 years has taught me: the more you have these conversations, the easier they become. It's not a confrontation. It's just business.

And here's the shift that changes everything: When you hold your boundaries with professionalism and consistency, clients don't respect you less, they respect you more. They trust you. They refer you. They show up prepared because you showed them how. You are a business. Carry yourself like one.

So, which of these will you put into practice this week? Drop it in the comments. I'd love to know where you're starting. arrow down

Want more of this? Come join us inside the Event Planners Society, my online community for aspiring wedding and event planners who are serious about building a real, sustainable business. Join the fb group - link in the comments.

05/28/2026

30 years of planning weddings and events worldwide taught me one non-negotiable habit. ⬇️

Every Sunday, I block 30 minutes. No calls, no emails, just me and my week ahead. That single habit has kept my business running smoothly for three decades.

Here's exactly what I do:
It starts with a brain dump. Every task, deadline, follow-up, and idea gets out of my head and onto paper, or into my phone. I'm not precious about the tool. Todoist works. So does a notepad. What matters is that nothing stays in your head.

Then everything goes on the calendar. And I mean everything, workouts, date night, calls with my equally-busy friends, team check-ins, client meetings, reminders. If it matters to my life or my business, it gets a time slot.

This is called time blocking, and it's the closest thing to a superpower I've found in this industry. When your calendar reflects your real life, you stop dropping balls, stop over-committing, and stop running on chaos.

Here's the part most planners skip: block time outside your business too. Work-life balance isn't a luxury, it's a strategy. Protect your personal time the same way you protect your client deliverables.

Are you planning your weeks, or just reacting to them? Drop your go-to planning method in the comments. ⬇️

05/27/2026

Wedding & Event Planners listen up!

Are you always BLOWING your event planning budget?

If yes, then here’s what to do about it ⬇

The budget should be the #1, if not THE most, important consideration when planning an event.

You didn’t set up your business to be a HOT MESS when planning out your client’s events. So you need to keep within budget to avoid unexpected costs and stress!

But yet, you seem to always be blowing your budget for your events, and you’re not sure why... 🤔

At least you’re actually creating a budget. You’re costing up the various elements - venue, catering, design, travel, meetings & client liasion, accommodation, etc...

But something isn’t quite adding up.

Part way through the planning stage you sit down to look at the budget and realize "oh s%%t, I’ve gone way over!"

(queue the panic)

Because of this you’re having to have awkward conversations with clients about increasing costs, and that’s making you squirm in your seat just a little bit.

If you want to get your budget organized then you need my e-book:

7 Biggest Mistakes New Wedding & Event Planners Make Planning Their First Event

(it includes a comprehensive list of all the items you need to include in your budget)

Plus the other 6 biggest mistakes I see new wedding & event planners make when planning their first event.

This is going to save those awkward conversations, trust me!

Download my 7 Biggest Mistakes ebook- link in the comments.

05/25/2026

I’m here to tell you straight. Building a business ISN’T EASY. Heck, it’s easier to stay in your 9-5. But….

The rewards are beyond what you ever imagined.

I’ve built my business around my life which means that I:

⭐Work the hours *I* choose
⭐Only work with clients that *light* me up
⭐Don’t take meetings before 10am so I can go to the gym or for a walk most mornings
⭐Take vacations whenever I choose to

Was it always this way? Of course not. I put in the blood, sweat and tears and I’m reaping the rewards of my hard work.

Nothing that is worth having comes easy.

If you left your 9-5 and became a business owner, what’s the one thing you would LOVE to do every day?

Just take a moment to daydream.

Comment below and tell me ⬇️

05/06/2026

Ever wonder what wedding and event planners wear on the big day? ✨

As a planner, your outfit isn’t just about style - it’s about functionality, professionalism, and being ready for anything.

Pro tip: Stick to clothing that lets you move, bend, and reach without restriction. You’ll be running around all day, and the last thing you want is a wardrobe malfunction or uncomfortable shoes slowing you down.

By dressing thoughtfully, you can stay efficient, look polished, and remain completely focused on delivering a flawless event experience! ✨

What do you usually wear on game-day? Post a photo below!

Address

461 Central Park West
New York, NY
10025

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.naifproductions.com/

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