What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Naif Productions

Home
United States
Harlem, NY
Naif Productions

Full-Service Strategic Event Producer and Wedding & Event Planner Coach Specializing in corporate, live coaching, social, non profit and weddings.

07/21/2025

My #1 mindset hack that I swear by every single time?

Giving myself space to breathe.

It’s really easy to constantly be on a never-ending hamster wheel when you own your own business. The boundaries between your business and your personal life are constantly blurred. Your business is an extension of you, YOU are your business.

But that doesn’t mean you have to constantly be switched ‘on’ and ‘in’ your business every minute of the day.

It can be SO easy to fall down that trap. I have to remind myself every day that I am more than my business.

And when you’re constantly busy with clients, working all the hours can feel inevitable. Afterall, the work needs to be done right?

What I’ve realized over the last couple years is that it IS ok to take time out. Heck, it’s more than ok. It’s NECESSARY. And actually, when I take time out of my business, my business doesn’t suffer. In fact, it thrives. Because I am able to rest and recharge and come back with renewed focus and creativity.

So if you’re feeling trapped, overworked and overwhelmed, working all the hours available to you, take this as your permission to slow down. To incorporate some self care into your every day. You and your business will thank you for it.

Love Annette x

07/18/2025

Why every serious coach needs a Live Event in 2025

If you’ve been considering hosting a live event to bring more exposure to your business, read on…

Live events are for those who are truly serious about scaling their business. They bring tons of exposure, and, when done right, can skyrocket your business success practically overnight.

Here are 3 more reasons to host a live event over the next year…

#1 PROPEL YOUR BUSINESS BRAND FORWARD AND INCREASE YOUR VISIBILITY

Everyone’s seen the Tony Robbins live coaching events right? With THOUSANDS in the audience, both in person and virtually, these events are bringing serious brand credibility and visibility. In fact, for top coaches in the industry, a live event is one of the biggest features in their annual marketing calendar.

#2 CREATES AN INSTANT AUDIENCE WHO ARE READY TO BUY

Your live event isn’t just about bringing a group of people together who have shared interests and values, it’s about adding some extra $$$ to your bottom line too. Yes, a live event isn’t cheap (comment below with the word ‘live event’ if you want more info on pricing), but the return on investment can be astronomical, as you have a warm audience who are eager and ready to buy from you.

#3 SHOWCASES YOUR EXPERTISE

No amount of Instagram reels, facebook lives, or emails to your list can replace the impact that a live event has. People have purchased a ticket to attend, you literally have their undivided attention for the whole day. No other content can do this! So it’s the perfect opportunity to showcase everything you know and position you as the expert.

We work with high-level coaches and businesses to create jaw-dropping live events that have their audience captured.

We will show you how to monetize your event so you are making maximum profits, not just from ticket sales, but in over 15 other ways.

If you’re in the initial stages of planning out a live event in 2025 and beyond, comment below the word ‘live event’ and let’s connect.

07/16/2025

We’ve all been there. An inquiry comes through from a potential wedding planning client and the excitement + adrenaline starts pumping.
But before you hop on that initial discovery call, have you asked these 5 vital questions?

#1 Ideas or information on the wedding destination.
Although it’s fine to brainstorm with your client, ultimately this needs to be their decision - at least an approximate location ie. caribbean or NYC, so you can come up with some appropriate options accordingly.

#2 The season & year they’re considering.
Typically weddings are planned 1-2 years ahead (and often longer for those with big budgets who want a destination event.) You need to ensure you have the capacity, AND enough time to plan the wedding, to ensure everything goes smoothly.

#3 The approximate budget.
This is one of those pieces of information that you MUST get before a discovery call. You’ll be wasting your time if you find out later on that your couple only have a $5k budget - leaving no money on the table to pay your fees!
By the way, if you want to know how to price your services, check out my free masterclass Dreams to Dollars - just comment MASTERCLASS if you want it.

#4 How many guests they are planning to invite.
You don’t need to know the exact number, but rounded to the nearest hundred will ensure you know if you’re dealing with a more private affair, or a lavish invite-everyone apart from the dog event.

#5 Where they are in the planning process.
Perhaps your couple are newly engaged, but raring to get going and set a date (or simply looking at options), or they’re not even engaged yet! This will give you a good indication as to how serious they are about hiring a planner, and what sort of timescales they’re looking at.

Never get caught out on a discovery call again!
Which one of these will you add to your inquiry form today?

And if you want more tips like this, make sure to come on over to Event Planners Society - my online community for wedding and event planners.

Join the group- link in the comments!

07/14/2025

You have big dreams and a big vision of having a successful career as an in-demand wedding and event planner but.... something is missing.

You just don't know what the strategic steps are to actually make it happen.
(let me know in the comments if this is you)

Welcome to Wedding & Event Business Blueprint - a one of a kind program to build the foundation of your new business.

Do you want to:
✅ Finally leave your 9-5?
✅ Build a legacy of your own?
✅ Make sure the only ‘boss’ who benefits from your hard work is YOU?

Wedding & Event Business Blueprint is right for you if you want to build a business that allows you to LOVE Sundays again because you’ve designed your calendar year (and work week) so you can work when you want, anticipate your revenue, and live la vida loca in between.

Wedding & Event Business Blueprint will give you the tools, inspiration, and unparalleled support to create and launch a wedding and event planning business that retires your alarm clock, frees up your Fridays, and adds a few more zeroes to your monthly bank deposit.

Ready?
Drop the word BLUEPRINT below and we’ll send you the details.

07/11/2025

Andrea enrolled in NYU’s Meetings and Convention Planning Diploma Program back in 2016.

I was the instructor for the Event Operations and Production course at the time and we had dozens of students come through the doors every term from all over the world.

Andrea was one of many students who was just getting started in their event planning business and wanted to increase her skills and knowledge in the meeting and conventions industry.

Here’s what Andrea says in her own words,

“I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better!

Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed.

I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!”

I no longer teach at NYU as I’m so busy with my planning and coaching businesses, but the love of teaching never goes away.

That’s why I get so much from working with my 1:1 coaching clients.

I only work with 2 to 3 1:1 clients at a time to ensure I can really give all my attention to your individual business.

For newer wedding and event planners like Andrea, I recommended a minimum 3 month package of 1:1 coaching sessions, which will see us working together and…

🙏 Me taking a deep dive into your business - what you’ve tried already and your goals and plans for the next 6-12 months.

🙏 I will provide my PERSONAL recommendations based on my 30+ years in the industry on what is working now and how you can propel your business forwards to ensure you reach your goals.

🙏 Together we will formulate an action plan with step-by-step actions for you to work on during our time together and beyond.

🙏 I will be in hand to guide you every step of the way. I’m not one of those coaches who just has a call and then leaves you to get on with things until our next call two weeks later. You’ll have me in your back pocket to ask questions and get my guidance as you work through the actions.

If this sounds like something you need right now, perhaps you:

Are at a stalemate in your business...

Or you:

Have been thinking about leaving your 9-5 to start your wedding and event planning business for a while but you aren’t sure of the best way to go about launching your business for success.

Then 1:1 coaching with me will provide you with a clear direction. DM me or comment below with the word GROWTH for the details.

07/09/2025

Lesson #1: People remember how you made them feel - before what you actually did.

Events are emotive experiences. And it’s not just weddings - galas, exhibitions and conferences can be moving too - especially if they’re for a good cause, or celebrating something special.

As a planner you’re creating these memories for people.

Lesson #2: 🧠 Planning is 80% psychology, 20% logistics

You’re managing more than timelines - you’re balancing families, expectations, and emotions (see lesson #1).

If you can keep a cool head and listen & respond accordingly, you’ll go far.

Lesson #3: Something will go “wrong”- and that’s OK.
It’s not about avoiding hiccups; it’s about how gracefully you respond. Your client will already have heightened emotions on the day of their event, so when something doesn’t go to plan, your client should never know there was an issue.

Lesson #4: Your vendor team is everything.
Surround yourself with vendors you trust, respect, and love working with. Great events are a team effort, always.

(psst…if you want to know how I created a unstoppable vendor network, join my free online community Event Planners Society where I’ll be sharing all soon - just comment ‘GROUP’ to join)

Lesson #5: 💸 Budget doesn’t always equate to value
A high budget doesn’t guarantee a great experience. What does create a great experience?

✅ Smart planning, creative thinking, and meaningful details always win.

Which of these lessons resonates most with you?
👇 Tell me below - and tag a fellow planner!

07/07/2025

✨🎤Going LIVE - Wedding & Event Planning secrets unveiled!

You’re the first to hear! Over the next few months, I’m going live weekly in my Facebook community to share key insights and tips on becoming a successful planner.

Here’s just some of what you’ll learn ➡️

Building a strong vendor network
Tips on finding and collaborating with the best vendors for your events. I have hundreds of vendors in my network that are the best at what they do - find out how I found them, and built relationships with them.

Pricing & packaging your services
Wondering how to set your rates and create irresistible packages? I’ll be sharing the different ways you can price your services, and how we price our services here at Naif Productions.

Handling difficult clients & event challenges
Got a tricky client situation or last-minute disaster? A tricky client or event challenge can knock your confidence, but I’ve got solutions!

Timeline/run of show - my best tips to avoid the chaos
Your ‘run of show’ aka on-the-day timeline needs to be built in advance, to ensure a smooth event. I’ll share how we build ours.

Creating a smooth client onboarding experience
That first-impression is super important when working with a new client. I’ll share our client onboarding process, and give you tips on how to create a professional experience.

—-plus SO MUCH MORE.

Join us in Event Planners Society to receive these trainings ⬇️

👉 Click the link below to join us!

07/04/2025

Fireworks, freedom, and… a little birthday fun for me! 🎉🎂✨

Wishing you a joyful day filled with sparkle, gratitude, and moments that light you up. Whether you're hosting a party, relaxing with family, or just soaking in the summer vibes, I hope it’s a spectacular one.

Here’s to freedom, fun, and another fabulous trip around the sun. 🥂💫

Do you have fun plans this weekend?

07/01/2025

One of the most stressful moments in my business was when I couldn’t attend an event that we planned and I needed to hand it off to my team to produce without me. This is how I dealt with it… ➡️

I had the systems and support in place to be able to effectively hand off to my team with minimal stress.

I had all planners working the event in all meetings with the client so the client got to know them.

All meeting notes and details about the project were saved on our collaborative system.

The client knew exactly who was on-site day of and that I was a phone call away if they needed me.

One of the biggest lessons in entrepreneurship is learning how to delegate. Building a team around you that is just as passionate about your dream as you are.

I chose my team for their impeccable skills and I set them up for success. In order to grow, you must have the ability to delegate.

They did a wonderful job and the client was extremely happy. AND rehired us for their 2025 Gala. Phew!!! 😅

Thinking on your feet and overcoming stressful situations is just one of the skills you need to become a successful wedding and event planner.

Think you have what it takes?

Take my Quiz and find out!

Comment Quiz below and I’ll send it to you ⬇️

06/23/2025

✅ She knew that she wanted to be an event planner and designer
✅ She knew she was talented

❌….but she was lacking the business knowledge and the processes.

That’s when Gilda turned to me for guidance and coaching.

She knew that investing in working with me would be a worthwhile investment because:

👉 I have over 30 years experience in the industry, with 12 of those years coaching other new wedding and event planners.

👉 I close clients over 95% of the time (using my unique technique that no one else teaches!).

And…

👉 I started as a planner before tech took off. This helped me gain extensive experience within a range of more traditional, as well as online, marketing strategies. We help our clients to apply these strategies within their individual business based on their areas of strength.

👉 I specialize in helping planners address their pricing, services and marketing, covering all bases needed to make their business a success.

Gilda says after working together…

“It was the best investment. She guided me from start to finish. If you’re looking for someone to give you one-on-one coaching, 100% attention to you, and help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor is invaluable!”

Are you ready to be supported in your unique wedding and event planning business journey?

I have two spots open to work with me 1:1 over the next 3 months, starting this month.

Through 1:1 support, a library of resources, access to my Wedding & Event Business Blueprint, Q+A sessions and most importantly, a high level of accountability, I will support you with every step of the journey.

If everything you’ve tried so far hasn’t worked… you haven’t tried this!

DM me or comment with the word GROWTH for the details.

06/20/2025

I’ve been so busy over the last few months that I almost forgot that this year is my 15th year in business.

Did you know that most businesses fail in the first 5 years? (and believe me, I almost did several times!)

In the US:
👉 23% of businesses fail in the first year
👉 48% fail in the first 5 years
👉 And over 65% fold in the first 10 years

So I guess I’m doing pretty well. 😏

So what’s kept my business alive, when the odds have been stacked against me?

🎉 I have an unwavering tenacity and belief that everything is working out for me. Even when there’s been setbacks (as there always is in business), I’ve picked myself up, dusted myself off, and carried on. I haven’t quit when the going has gotten tough - in fact, I’ve used those moments as opportunities for growth. I’ve always made sure to ask myself, what have I learned from this?

🎉 As my business has grown, I’ve expanded my team so I’m not doing everything myself. In the earlier days I would sometimes work 70+ hour weeks when an event was near. Now? I outsource some of the key elements to others who I trust, so that I can focus on the things I enjoy most (avoiding burnout!)

🎉 I’ve adapted my business as I’ve needed to, with new trends and ways of working, both to benefit the lifestyle that I’ve wanted, and to stay hot within my industry, and therefore in-demand.

These days, most of my clients come from repeat business or referrals, so I don’t need to do a whole lot of marketing to win new wedding and event clients. Although we are still consistent with staying visible, which is the key to my success.

This is the joy of being in business for so long and being great at what you do. 💪

Cheers to the many more successful years! 🥂🥳

06/04/2025

𝗧𝗵𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 — 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗥𝗮𝘁𝗲 𝗶𝘀 𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱!

We’re extending the $1.99 special launch rate — grab your copy today!

🇺🇸 US: https://www.amazon.com/dp/B0F9XNYF42�
🇨🇦 Canada: https://www.amazon.ca/dp/B0F9XNYF42�
🇦🇺 Australia: https://www.amazon.com.au/dp/B0F9XNYF42?ascsubtag=srctok-f3d9a755ed56a514&btn_ref=srctok-f3d9a755ed56a514

🌎 Already seeing love across the U.S., Canada, Spain, India, the Philippines, and beyond!�
Let’s keep it going—Share, Share, Share and stay tuned for updates!

Address

Harlem, NY

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.naifproductions.com/

Alerts

Be the first to know and let us send you an email when Naif Productions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Our Story

Naif Productions, lead by NYC event planner, Annette Naif, is a strategic event planning, design and production firm based in New York City. Whether planning an adventure for two, an executive retreat, corporate training, gala, fundraiser, wedding or a citywide festival, Naif Productions utilizes the talents of the best vendors and venues in the business to produce and create upscale, seamless events worldwide.

Helping clients create their unique style that translates into a memorable experience has been Annette’s passion since she became an event planner and wedding planner more than 25 years ago. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event planning company in 2010.

Pulling together her years in motion picture, television production and corporate event development, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure. The key is to deliver a flawless, distinctive and superior personalized experience.