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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Naif Productions

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United States
New York, NY
Naif Productions

I help planners grow thriving businesses and clients create unforgettable events that connect & inspire.

Specializing in corporate, live coaching, social, non profit and weddings.

12/11/2025

Join me on Facebook and LinkedIn on Thursday, December 11 at 1:00 PM EDT where I will interview Bruce Hill about HOW TO TRANSFORM YOUR LIFE AND BUSINESS.

Bruce Hill is a Sales Coach and Professional Speaker with New Skills New You. He helps individuals and organizations improve performance, productivity, and profitability in the area of sales, leadership, team building, customer service, and communication.

Bruce helps transform teams and businesses with customized sales training and coaching. He believes that the personal development of the individual is the key to maximizing the teams' success and hitting revenue goals. His ability to convert analytics into meaningful organizational action has help align activity with targets.

In my interview with Bruce, we will learn:

-what a sales success coach is;
-how he got started as an entrepreneur;
-what one of the most valuable lessons is he has learned;
-if he believes you should follow your passion and why;
-how to choose a good coach; and
-so much more!

Be sure to join us live to get in on the Q&A.

If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn .

We look forward to seeing you on Thursday!

Cheers!
Annette

12/08/2025

When I first started my journey as a wedding planner, I thought I had everything figured out. But what I didn’t realize?

I loved the creative side, the thrill of executing a flawless event, and the idea of helping couples bring their dreams to life.

But the business side? A WHOLE different beast.

Like many new planners, I tried to figure it all out on my own.

✅ I scoured free resources
✅ I watched webinars
✅ I followed every “how-to” guide I could find.

But somehow, I still felt like I was missing something.
I was stuck in a cycle of doing the work but never really getting ahead. I was overwhelmed, working crazy hours, and not seeing the financial payoff I was hoping for.

Then, I took the leap and invested in business coaching. And it was a game-changer.

For the first time, I was working on my business, not just in it. I learned how to set up systems that helped me book clients consistently, how to confidently price my services without feeling like I was overcharging, and how to set boundaries that allowed me to actually enjoy my personal life again.

But more than that, coaching helped me understand that my business wasn’t just an event planning gig - it was a full-fledged career that needed to be treated with intention, strategy, and structure. It needed to be run like a business, not just a hobby.

Business coaching for planners is different because it’s not about generic advice you can find online. It’s about understanding this industry: its challenges, its emotional demands, its unpredictability. It’s about learning how to lead with confidence, not just create pretty events.

If you’re reading this and you’re feeling burned out, overwhelmed, or unsure of your next step, know that you don’t have to go it alone. You don’t have to keep guessing. You can create the planner business of your dreams, but it takes more than passion - it takes guidance, support, and real business strategy.

I’ve walked that path, and I’m here to tell you that if I can do it, so can you.

If you're ready to stop feeling like you're just "getting by" and want to take your planning business to the next level, let’s talk.

I only work with two to three 1:1 clients at a time to ensure I can really give all my attention to your individual business.

For newer wedding and event planners, I recommended a minimum 3 month package of 1:1 coaching sessions, which will see us working together and…

🙏 Me taking a deep dive into what your dream business looks like - what you’ve tried already and your goals and plans for the next 6-12 months.
🙏 I will provide my PERSONAL recommendations based on my 30+ years in the industry on what is working now and how you can propel your business forward to ensure you reach your goals.
🙏 Together we will formulate an action plan with step-by-step actions for you to work on during our time together and beyond.
🙏 I will be in hand to guide you every step of the way. I’m not one of those coaches who just has a call and then leaves you to get on with things until our next call two weeks later. You’ll have me in your back pocket to ask questions and get my guidance as you work through the actions.

Comment MENTOR and I’ll send you some info.

12/05/2025

Stop chasing clients. Start attracting the ones you deserve. Here’s how:

Every planner dreams of working with clients who value creativity, detail and luxury experiences. But how do you get those clients?

It starts with showing up as the expert you are....

Here are my top 5 tips on attracting dreamboat clients:

1. Showcase your signature style or niche consistently

Clients are attracted to planners with a clear aesthetic. Whether your vibe is modern luxe, romantic timelessness, or bold destination chic - show it in every post, caption, and portfolio piece. Consistency creates recognition and trust. And if you have loads of testimonials from clients within your niche, even better!

2. Educate, educate, educate

Share tips, behind-the-scenes processes, timelines, and planning wisdom. When you position yourself as an expert who provides value, dream clients naturally gravitate toward you because they feel supported before they’ve even booked you.

3. Highlight the whole experience, not just the event

People don’t hire planners just for pretty décor - they hire them for peace of mind. Show the emotional journey: calm moments, organized workflows, travel logistics, vendor management, and what it feels like to work with you.

4. Build strategic vendor relationships

Partner with photographers, venues, and travel pros who serve your ideal market. When they love working with you, they refer you - and their clients already trust their recommendations. Attraction multiplies through aligned networks.

5. Make your brand feel aspirational - but attainable

Luxury doesn’t mean distant. Show polished visuals, intentional designs, and elevated service paired with personality and approachability. Clients are drawn to planners who feel both exceptional and human.

Ready to elevate your business and showcase yourself as the badass planner you are?

Watch my Dreams to Dollars Masterclass now, where I show you exactly how to create the planning business of your dreams. Link in the comments⬇️

12/03/2025

I didn’t earn a fancy certification or degree to become a wedding and event planner…

And guess what?

I turned out just fine.
You don’t need a framed diploma to build a thriving, respected, profitable planning business.

How do I know?

Because my degree is in School of Hard Knocks, magna cm Trial & Error.

Sure - I love education.

I invest in courses.

I work with coaches.

I study my craft like a classical pianist before Carnegie Hall.

But the truth?

My REAL education came from actually planning events.

Making mistakes.

Recovering gracefully.

Improving.

Growing.

Refining.

Learning nonstop.

Join us in Wedding & Event Business Blueprint to build the foundation, launch your business, and close your first paying client.

Comment ‘Blueprint’ to receive the details.

12/01/2025

How I would start my planning business by the end of 2025, if I started with no experience today.

Step 1
Before anything else, I would define my niche, my ideal client, and what makes my brand unique. Confidence and clarity attract clients even before you have a portfolio.

Step 2:
I would watch experienced planners, attend events, study trends, and take free or affordable courses. Understanding the industry before diving in saves countless mistakes.

Step 3:
I would start small by planning styled shoots, mock events, or volunteer at weddings to build experience, capturing every setup, detail, and behind-the-scenes moment for social proof.

Step 4:
I would start building relationships by connecting with venues, vendors, photographers, and other planners. A strong network accelerates opportunities and helps you deliver quality experiences - even with minimal experience.

Step 5:
I would share my journey by posting consistently on social media with real insights, wins, and learnings. Clients hire planners they trust, not just ones with experience. Authenticity is your fast-track.

Step 6:
I would offer tons of value, starting out with small packages, offering mini-consultations, or planning intimate events - friends, family and existing connections are your best friends here. Every client is a step toward credibility, referrals and bigger opportunities.

If you’re a new (or aspiring planner), save this post so you have it to refer back to.

DM me the word ‘mentor’ to find out how you can get started with me by your side, today.

11/28/2025

Every planner has that dream - the one where their creativity meets stunning views, elevated details, and a couple ready for a once-in-a-lifetime experience. ✨

If you’ve ever imagined planning luxury destination weddings, consider this your sign.

From breathtaking beaches to iconic European backdrops, the demand for high-end destination events is growing - and planners with the vision to bring them to life are in higher demand than ever.

Whether you’re dreaming of expanding your services, elevating your brand, or stepping into the world of luxury wedding planning, your next destination event could be the one that changes everything. 🌎💍

Ready to make the dream real? Your future clients are.

Join us in Wedding & Event Business Blueprint today and launch the planning business of your dreams. Join in the comments ⬇️

11/27/2025

Join me on Facebook and LinkedIn on Thursday, November 27 at 1:00 PM EDT where I will interview Bobby D. Ehlert about USING STRATEGIC PARTNERSHIPS TO BUILD YOUR BUSINESS AND SERVE YOUR COMMUNITY.

Meet Bobby D, a man who wears many hats, not only World Champion Auctioneer, who's made a name for himself in the industry, but also the co-founder of Inspire Hearts Fundraising, Co-host of the Heart of the Gala podcast, nationally known emcee and professional speaker.

With over two decades of experience, raising $100s of millions, he's a master at creating electricity in the ballroom. But he's more than an auctioneer – he's a storyteller, a consultant, a philanthropist, and a coach. Join us on the podcast to hear Bobby's captivating tales and insights into the world of Fundraising auctions and philanthropic events. Whether you're a nonprofit professional, gala vendor, or just love to attend Fundraising Events, Bobby's D's unique perspective and experience will leave you inspired. Don't miss our upcoming episode with this charismatic auctioneer!

In my interview with Bobby, we will learn:

-how strategic partnerships help a new event business establish a strong foothold in the market;
-some key factors to consider when selecting potential partners for your event business;
-how you can leverage existing relationships to form valuable partnerships within the events industry;
-what the potential risks are and challenges associated with building an event business through strategic partnerships, and how can they be mitigated;
-what types of events and services are best suited for collaboration with strategic partners; and
-so much more!

If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn .

We look forward to seeing you on Thursday!

Cheers!
Annette

11/26/2025

I am honored to announce I’ve been recognized as one of the 50 Most Influential Wedding Professionals for 2025 🎉

The Eventex Powerlist comprises the most exceptional individuals from around the globe who have made an impact with their creativity, vision, and capacity for innovation.

Here’s what Ovanes Ovanessian, Co-founder of Eventex Awards says:
“The Eventex Powerlist honors the people who make the global events industry extraordinary — the visionaries, innovators, and leaders. Shaped entirely by the industry, for the industry, it is a true celebration of those whose creativity and drive connect and inspire us all. This year, we once again highlight specific expertise and regional presence to showcase the remarkable impact of event professionals everywhere, across every industry facet.”

To view the full list of winners, go to: https://eventex.com/winners2025

11/24/2025

My number 1 mindset hack that I swear by every single time?

It’s really easy to constantly be on a never-ending hamster wheel when you own your own business. The boundaries between your business and your personal life are constantly blurred. Your business is an extension of you, YOU are your business.

But that doesn’t mean you have to constantly be switched ‘on’ and ‘in’ your business every minute of the day.
It can be SO easy to fall down that trap. I have to remind myself every day that I am more than my business.

And when you’re constantly busy with clients, working all the hours can feel inevitable. Afterall, the work needs to be done right?

What I’ve realized over the last couple years is that it IS ok to take time out. Heck, it’s more than ok. It’s NECESSARY. And actually, when I take time out of my business, my business doesn’t suffer. In fact, it thrives. Because I am able to rest and recharge and come back with renewed focus and creativity.

So if you’re feeling trapped, overworked and overwhelmed, working all the hours available to you, take this as your permission to slow down. To incorporate some self care into your every day. You and your business will thank you for it.

How are you slowing down this week?

11/21/2025

📂 My top 3 systems every successful planner needs

Ready to stop winging it and start running your business like a real CEO?

🧾 1. Client Workflow System
This system outlines every single step from inquiry to offboarding.
→ Inquiry response
→ Consultation call
→ Booking process
→ Planning milestones
→ Final walkthrough
→ Feedback & testimonials
✅ Use tools like HoneyBook, Dubsado, or ClickUp to automate this!

💰 2. Financial Tracking System
You can’t grow what you don’t measure.
→ Track every payment (in & out)
→ Budget per event
→ Monthly profit/loss reviews
→ Tax-ready records
✅ Use QuickBooks, Wave, or a simple spreadsheet (no shame in that!)

📢 3. Marketing Content System
Consistent marketing = consistent bookings.
→ Content calendar
→ Pre-written captions & topics
→ Reusable templates
→ Repurposing strategy
✅ Try batching 1 month of content in one sitting with tools like Planoly or Notion.

Without systems, you stay stuck in burnout. With systems, you scale your business and breathe easier. Systems = Freedom.

I know it’s not the sexy stuff, like a formula on how to win clients, but putting systems in place will avoid the chaos in the long run. And us planners aren’t anything if we’re not organized, right?

💬 What system can you not live without in your business?

11/20/2025

Join me on Facebook and LinkedIn on Thursday, November 20 at 1:00 PM EDT where I will interview Marissa Q. Paine about GIRL, GET OVER YOURSELF: OVERCOMING SELF-SABOTAGE WHEN IT'S TIME TO SHIFT.

Marissa Q. Paine is a transformational executive coach for women entrepreneurs and executives and an elephant-in-the-room change leadership consultant to mission-centered organizations. Her mantra inspires visionaries worldwide to courageously make the shifts they need to build the life, leadership and business legacy their hearts can imagine but their heads struggle to make happen.

As a former nonprofit CEO, a master’s level social worker and an ICF certified coach, Marissa has a heartfelt ability to deliver tough love and inspire change in a way that supports growth and development even among the toughest audiences. As managing principal of Marissa Q Paine International (MQPI), Marissa supports leaders and teams in gaining the clarity, confidence, competence and community they need to disrupt harmful patterns and reposition themselves for better trajectories.

As a self-proclaimed professional shifter, Marissa transparently shares her own journey towards discovering her true career calling, which included having twenty-seven jobs in the twenty years before finally staying put as her own boss since 2012.

When she’s not orchestrating powerful shifts for her clients, you can find Marissa on a flight to someplace beautiful, catching up on the performing arts at her local theater or comedy club, bursting into contagious song and laughter, or snagging precious time with any of her three adult children.

In my interview with Marissa, we will learn:

-how she specialized in SHIFT;
-why it can be so difficult for us to shift;
-if shifting into entrepreneurship is easy;
-most common reasons for self-sabotage;
-if she encountered other shifts since starting her business; and
-so much more!

If you are not connected with me on my FB page, please connect at https://www.facebook.com/naifproductions or on LinkedIn .

Marissa Q. Paine
• Website: www.marissaqpaine.com
• Social Media- FB, IG, LI:
• Podcast: Talking Shift with Marissa Q Paine

Naif Productions
• Website: https://www.naifproductions.com/
• Facebook: https://www.facebook.com/naifproductions
• LinkedIn: https://www.linkedin.com/in/annettenaif/
• Event Planners Society Facebook Group: https://www.facebook.com/groups/eventplannerssociety

If there is a topic you'd like us to discuss in the future, please don't hesitate to let us know. Hope you enjoy the video!

Cheers!
Annette

11/17/2025

Ever wonder what wedding and event planners wear on the big day? ✨

As a planner, your outfit isn’t just about style - it’s about functionality, professionalism, and being ready for anything.

Pro tip: Stick to clothing that lets you move, bend, and reach without restriction. You’ll be running around all day, and the last thing you want is a wardrobe malfunction or uncomfortable shoes slowing you down.

By dressing thoughtfully, you can stay efficient, look polished, and remain completely focused on delivering a flawless event experience! ✨

What do you usually wear on game-day?

Address

461 Central Park West
New York, NY
10025

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.naifproductions.com/

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Our Story

Naif Productions, lead by NYC event planner, Annette Naif, is a strategic event planning, design and production firm based in New York City. Whether planning an adventure for two, an executive retreat, corporate training, gala, fundraiser, wedding or a citywide festival, Naif Productions utilizes the talents of the best vendors and venues in the business to produce and create upscale, seamless events worldwide.

Helping clients create their unique style that translates into a memorable experience has been Annette’s passion since she became an event planner and wedding planner more than 25 years ago. The drive to provide a distinctive role for superior personalized service in the event planning industry inspired Annette to launch her own event planning company in 2010.

Pulling together her years in motion picture, television production and corporate event development, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure. The key is to deliver a flawless, distinctive and superior personalized experience.