New Glarus Oktoberfest

04/25/2025

People travel far and wide to experience Oktoberfest in New Glarus—and for good reason! But if you ask us, the best way to do Oktoberfest is to stay the whole week and make New Glarus your home base for fall adventure. 🍁🍺

Enjoy the festive spirit by day, then explore all our village has to offer—from scenic trails and charming shops to cozy cafés and hidden gems. Plus, we're just a short drive from iconic destinations like House on the Rock, Cave of the Mounds, Frank Lloyd Wright Taliesin, and so much more.

So don’t just visit—immerse yourself in the beauty, fun, and flavor of fall in New Glarus. Your perfect Oktoberfest week awaits!

Attractions in Historic New Glarus

02/14/2025

🌐➡️ www.swisstown.com/oktoberfest

10/24/2024

𝙋𝙎𝘼 𝙏𝙤 𝘼𝙡𝙡 𝙑𝙚𝙣𝙙𝙤𝙧𝙨:

As you know, scammers are everywhere these days. Please be aware that the New Glarus Chamber does not accept vendor applications through Facebook posts. Any messages like the one below are scams—do not respond to them! If you're interested in being considered for one of our events, please email us directly at [email protected]. Stay safe!

New Glarus Christkindli Market - New Glarus Oktoberfest - New Glarus Beer, Bacon & Cheese - New Glarus Blues, Brews & Food Truck Festival

10/22/2024

🎉🍂 It’s time for the FINAL New Glarus Oktoberfest photo dump! Huge thanks to Steve Donovan Film & Video for capturing all the epic moments—Bavarian vibes, beer cheers, and all-around fun! 🥨🍻 Take a trip down memory lane and relive the magic of Oktoberfest one last time. Prost to another unforgettable year! 📸

10/16/2024

We are still riding that New Glarus Oktoberfest high! Here is a fun write up & video from Madison's WMTV!

Goodbye September and hello Oktoberfest. New Glarus started the fall celebration just days before the end of September, filling downtown New Glarus with polka, live music and beer.

10/14/2024

Get your ticket!

It's a Halloween pub crawl! Grab your friends and haunt the bars of downtown New Glarus!

10/10/2024

𝗪𝗵𝗼 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗡𝗲𝘄 𝗚𝗹𝗮𝗿𝘂𝘀 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁? 𝙇𝙞𝙠𝙚 & 𝙎𝙝𝙖𝙧𝙚 𝙏𝙝𝙞𝙨 𝙋𝙤𝙨𝙩!

Did you know, New Glarus Christkindli Market is just around the corner? Come visit us again! We already miss you.

10/08/2024

Get ready for another New Glarus Oktoberfest photo drop—this time brought to you by the talented Sue Moen! 📸 Check out all the fun moments and relive the Oktoberfest magic! 🍻

10/04/2024

Big thanks to Steve Donovan Film & Video for capturing the magic of our 2024 Oktoberfest! 🍻 What an incredible time we had—cheers to everyone who joined in the fun. We’re already counting down the days until next year! 🎉