05/12/2026
✨ After 17 years of Pure Romance (and Slumber Parties) parties, late-night laughs in living rooms, girls’ nights, relationship talks, and helping women feel confident and comfortable in their own skin and with their own bodies and sensuality…it’s time for a new chapter. ✨
As many of you know, Pure Romance shifted away from the consultant/party-plan model and moved direct-to-consumer. Instead of walking away from something I genuinely loved, I decided to build something more personal, more creative, and more me.
So I’m incredibly excited to introduce you to Karena Fire 🔥
Karena Fire is built around everything I’ve always loved most about this business — connection with other women, having confidence and love in and for your body, storytelling, cozy-girl energy, sensual self-care, and helping women reconnect with themselves for themselves.
Introducing: The By Firelight Collection
Think soft summer nights, the best conversations, campfire glow, that nostalgia you feel on a summer night, feminine confidence, self-care, seasonal collections, cozy aesthetics, stories, and your favorite (and new favorite) products designed to create experiences.
You’ll still find many of the same amazing products you’ve loved over the years (now through Euforia wholesale), and you can still book a ladies night party with me, same as always! However now I have the chance to TRULY personalize the experience for you!
Karena Fire officially launches on my birthday — June 8th ❤️🔥
Thank you to everyone who has supported me over the last 17 years. Truly. So many of you became more than customers over the years, and I’m so excited to bring you into this next era with me.
Love always,
Meg ❤️
