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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Abel McCallister Abel

Name: Abel McCallister Abel
Address: 2924 Dickerson Pike, Nashville, TN, 37207, US
Telephone: +16153994755

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Abel McCallister Abel

We create imaginative experiences that engage and inspire.

08/21/2024

Tic Tac brought a refreshing pop-up experience to Lollapalooza. Festival-goers took a moment to escape the heat inside the activation, where they scored friendship-bracelet-making kits filled with colorful beads inspired by Tic Tac flavors. Guests could also make personalized Tic Tac packages at one of two Tic Tac flavor bar, and snap photos in colorful areas inspired by Tic Tac flavors: Orange, Mint, Tropical Adventure, and Strawberries & Cream.⁠⁠
Strategy | Design | Print | Fabrication | Production

04/04/2024

To celebrate the U.S. launch of Kinder Chocolate, hosted an immersive, New York pop up to encourage all, both child and parent, to, “Let Your Kid Flag Fly.” As guests explored the space, they discovered the four elements of what makes Kinder Chocolate so special: its smooth chocolate, creamy center, breakable bricks, and shareable bars. ⁠⁠
Taking place at , the 10,000 sq. ft. pop up featured a chocolatey biking challenge, a giant “walkable” piano, a Kinder Throne photo op, Flag Creation Station, and a Kinder Chocolate sampling station. Guests crafted their own Kid Flags at the Flag Creation Station, then watched in delight as a digital version was generated and flown across a giant LED screen.⁠⁠
Creative Strategy | Design | Fabrication | AV | Event Production

04/02/2024

During the Big Game, the ignited a Hellmann's craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes.⁠⁠
In collaboration with Hellmann’s Big Game spot, ABEL created replicas of the Big Game football stadium to be sent to media and influencer partners. Once open, the Mayo cat could be heard mayo-ing to recipients from within. The mailers included Mayo Cat oven mitts, a Mayo Cat t-shirt, and a custom engraved Hellmann’s baking dish. Once empty, the stadium mailer transforms into the perfect serving tray for any Big Game party 🏈⁠⁠
Creative Strategy | Design | Fabrication

03/28/2024

To promote their line of Bondbar products, took to the streets of New York during in a mobile Fashion Week Hair Repair Station. ⁠⁠
The Bondbar truck traveled to three different locations: Chelsea Market, Spring Studios, and South Street Seaport, where it offered New Yorkers nearly $50 in free hair care products. Guests received the repair system for all hair types (including the award-winning Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream), and one custom item of their choice based on personal hair goals.⁠⁠
Creative Strategy | Design | Fabrication | Event Production

03/26/2024

Coffee got Bueno for New Yorkers on National Coffee day when a x partnership offered passersby cans of Lavazza Cappuccino Cold Brew and Kinder Bueno Chocolate. ⁠⁠
The Unwrap & Unrush cart and Kinder x Lavazza photo opp visited the World Trade Center and South Street Seaport.⁠⁠
Design | Fabrication | Production

12/22/2023

'Tis the Season for Cheesin' with the Stouffer's Comfort Calendar 🧀🏠️🎅⁠⁠
Selling out in just seconds during each of the four drops, the Comfort Calendars included 7 frozen, individually-wrapped meals, including the Stouffer's Family Size Macaroni & Cheese, Family Size Lasagna, and Pepperoni French Bread Pizza.⁠⁠
Nearly every ABEL team member pitched in during the intricate assembly of this handmade kit, and worked to individually stamp, cut, paint, and attach nearly 500 pieces onto each box. 🤯 In total, the project included:⁠⁠
📦️ 130 Comfort Calendars⁠
🎁 Over 900 Wrapped Meals ⁠
🧩 Over 60k Handmade Pieces⁠⁠
Design | Fabrication | Content Creation | Order Fulfillment

10/26/2023

BOO 👻 Last October, we designed and produced Mars Wrigley's Halloween Celebration in Newark, where its iconic M&M’s candy was born. The M&M’s Halloween Treat Truck stopped in multiple locations, offering free costume accessories and totes filled with an assortment of Mars goodies to city residents. The event also include a photo-worthy backdrop, karaoke stage and illustration station.⁠⁠
Design | Fabrication | Production

10/19/2023

🔥 Coming in HOT 🔥⁠⁠
To promote Disney's Elemental, we created mailers designed to celebrate the fire, water, land, and air residents of Element City.⁠
As the wooden box was opened, recipients would find that each panel showcased a different element. The completely-opened box design references greek philosopher, Empedocles's, theories surrounding the four elements and their behaviors with one another. ⁠⁠
The mailer included an Elemental-branded backpack, ball cap, color-changing cups, and a digital code used to download the movie.⁠⁠
Design | Fabrication | Fulfillment

10/12/2023

Everyone needs a summer getaway, and the NYC Summer Retreat did not disappoint 💁‍♀️💁‍♂️ Our retreat hosted some of Macy's top trendsetters, and featured a Style Cruise along the river, aura readings, and fashion, and plenty of IG moments.⁠⁠
Design | Print | Production

10/05/2023

Show us the money 🤑⁠⁠
We helped promote their rebate program with eye catching displays at the in Nashville. The displays included a life-size dollar sign, made with Continental Tire tread, and a tower of 11,000 pennies, created to represent the money consumers could save through the promotion.⁠⁠
Fabrication

09/28/2023

To celebrate 30 years of Roseanne, Cozi TV hosted a Lanford Days activation in downtown San Diego during Comic-Con. ⁠⁠
Comic-Con attendees and locals stepped foot into the world of Lanford, where they could play carnival games, win prizes, take a photo on a giant inflatable replica of the show's iconic couch, and munch on loose meat sandwiches from the Lanford Lunch Box diner. Fans also received Lunch Box merchandise and a chance to watch a live re-enactment of the classic episode, “Lanford Days."⁠
Catering: Behind the Scenes Catering & Events
Couch: Bigger Than Life
Singer: Sara Petite⁠
Design | Fabrication | Production

08/01/2023

Yacht party, anyone?
To celebrate its 60th birthday, Chips Ahoy! hosted a free, three-day trip to Miami for several lucky sweepstakes winners and their invited guests. The event featured an afternoon aboard a Chips Ahoy! branded yacht, where guests snacked on Chips Ahoy! inspired snacks, danced to music played by a private DJ, and relaxed on cookie-shaped floaties.
The activation marked the brand’s biggest sweepstakes program in its history, resulting in 1 billion earned media impressions and over half a million sweepstakes entries.
Design | Print | Fabrication | Event Production

Address

2924 Dickerson Pike
Nashville, TN
37207

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+16153994755

Website

http://abmcd.com/

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