04/24/2026
Sheba Concept & Design
Designing the Minnesota Children's Museum brand identity in 2015 was a true honor. It was a pivotal time for MCM and the rebrand needed to encapsulate their mission of play.
These past 10+ years I smile every time I see the logo "out in the world". But this one was just too fun not to share: a former Sheba Inc. team member, now mother of two young children, sent this adorable tattoo photo. MCM doesn't just encourage play at the museum, they provide inspiration to play and learn everywhere, and we are so proud to see our icon helping to fuel the fun.
MCM has been Sparking Children’s Learning Through Play since 1981. We are grateful to be part of their great legacy. Get out and play!
