LAB CONNECTING THE COMMUNITY THROUGH CREATIVITY. LAB exists to unleash your inner creative.
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A Minneapolis-based creative agency connecting businesses to their community through branding, design services, collaborations, brand experiences & community events. It's a place to create, connect + collaborate with others who share the yearning for learning + creating. LAB Headquarters is located on the North end of Loring Park, across from The Basilica. Take the elevator from the historic alley

way up to 3R - we are on the top floor. We want to support the art of crafting by providing a fun atmosphere for you to learn and create while socializing with others, and leave feeling completely inspired. Founders: Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS. Mollie, president of Windmiller Design Group, has an unrivaled eye for design and branding. Jessica is the owner of Prime and Polish, the home décor boutique in Minneapolis. Mix Jessica’s knowledge of DIY projects, interior design and home décor with Mollie’s design expertise and enthusiasm, and we’ve got a duo that’s ready to conduct labs for all things creative!

It’s a fashionably festive holiday season at , and we’re so excited to share the campaign we’ve brought to life for our ...
12/03/2025

It’s a fashionably festive holiday season at , and we’re so excited to share the campaign we’ve brought to life for our favorite local luxury mall! 🎁 From a custom ‘zine to a photo shoot to a festive gift guide featuring dozens of stylish finds, the holidays are always an experience at .

Visit to view the gift guide and learn more about all of the happenings they’re hosting this season. 🎅

The coziest storefront in St. Paul is now open. 💚 Meet Moloney’s Irish Imports— LAB’s latest branding client! ⁠⁠Moloney’...
11/13/2025

The coziest storefront in St. Paul is now open. 💚 Meet Moloney’s Irish Imports— LAB’s latest branding client! ⁠

Moloney’s Irish Imports brings specialty goods from Ireland to the Twin Cities, blending heritage brands with small makers to create a collection of jewellery, clothing, home goods, gifts, and food, all under one cozy roof. ⁠

Founder Emma Crawford envisioned a space that blends nostalgia and discovery, paired with a brand that celebrates the vibrancy of Irish heritage with a modern touch. With a palette inspired by the rolling hills of Ireland and a modern take on traditional Irish crests, the brand honors the past while welcoming the future. ⁠

The best part of our work is seeing a brand come to life not only online, but in real life within our community. Whether you know the streets of Dublin like the back of your hand, are exploring a homeland you’ve yet to visit, or are simply craving a hot cup of tea with a biscuit or two, Moloney’s brings the joy of Irish culture to the heart of St. Paul. ⁠

Swipe to see a few of our favorite brand details, and visit to plan your visit!

Cozy places we’d love to curl up and read Issue 02, all created by Minnesota-based interior designers. 🧡 Visit our link ...
11/07/2025

Cozy places we’d love to curl up and read Issue 02, all created by Minnesota-based interior designers. 🧡 Visit our link in bio to get your (free!) copy.⁠

Writing and designing ’s annual newspaper, The MP3 Standard, is one of our favorite ongoing projects, diving deeper into...
11/06/2025

Writing and designing ’s annual newspaper, The MP3 Standard, is one of our favorite ongoing projects, diving deeper into the world of MP3 with designer interviews, a behind-the-scenes look at their iconic events, and of course, style tips and tricks from their stylish team.

This issue features a stunning editorial shoot on location at , the sixth edition of The MP3 Standard is available at MartinPatrick 3’s North Loop boutique and packed with fashionable finds. Grab one at MP3 today!

In case you hadn’t noticed, we LOVE using editorial print pieces to bring a brand to life. 😉 Visit our link in bio to learn more about how we can help your brand show up in unique ways both online and IRL.

A new chapter of luxury has arrived at  and !We are so excited to share Pumpz Bijioux, a special vintage French jewelry ...
10/31/2025

A new chapter of luxury has arrived at and !

We are so excited to share Pumpz Bijioux, a special vintage French jewelry pop-up from Pumpz & Company located in the former David Yurman space. This curated collection features exquisite vintage jewelry and accessories sourced from Paris, including pieces from and . Each piece tells its own story, whether once worn on the runway or collected by a Parisian tastemaker.

Featuring hand-painted windows by , plus logo design and a few special touches from our team at , this is dreamiest spot to score luxury vintage items. Visit for more!

One of the most rewarding parts of our work is seeing how the brand we build comes to life in a physical space we can en...
09/18/2025

One of the most rewarding parts of our work is seeing how the brand we build comes to life in a physical space we can enjoy with our community. Meet , this week’s Client Showcase! ✨️⁠

We were so honored when the crew behind and came to us with their idea for an intimate, intergalactic cocktail bar in the heart of Northeast Minneapolis. Inspired by both outer space and the otherworldly feeling of stargazing, this brand embodies a cosmic, modern, and intimate aesthetic to match the 40-seat space. ⁠

Playing upon the space’s starlit ceiling, we created visual moments to gaze into the northern hemisphere when engaging with the brand to complement the most iconic part of Stargazer’s interiors (minus the bathrooms - IYKYK). ⁠

Located on one of the hottest culinary corners in Minneapolis, neighboring the award-winning , , and more, offers a unique walk-in-only opportunity to sip and savor. We are so honored to have collaborated with and to bring such a unique vision to life, and are already counting the days until we’re back at the bar! ⁠Visit our link in bio to view the full project and our portfolio of work. 🌟

You know SEO is key to getting discovered and making sales, but what actually IS it? And, how can you master it yourself...
09/17/2025

You know SEO is key to getting discovered and making sales, but what actually IS it? And, how can you master it yourself? On October 6th, we’re bringing in LAB’s SEO expert to help. 👩‍💻⁠

Search Engine Optimization (SEO) can feel daunting, but it doesn’t have to. This workshop is designed to teach you the fundamentals of search engine optimization (SEO) and how to apply them to your website—without hiring an expert. Led by Amy Berry Boes, this hands-on workshop will give you actionable steps to start improving your online presence immediately. Whether you’re a small business owner, freelancer, or entrepreneur, this is your chance to take control of your SEO and grow your business online.⁠

Visit our link in bio to learn more and get your tickets!

Every detail matters when shaping a brand. From taglines with layered meanings to logos with the clean, luxury-forward f...
09/03/2025

Every detail matters when shaping a brand. From taglines with layered meanings to logos with the clean, luxury-forward feel that matches the garments, The Riyo represents a lifestyle that is elegant, empowering, and destined for dreaming. Launched just in time for fall, we worked with Fatima to create a world for this brand that can grow alongside the business, developing timeless brand assets that each collection the main event.⁠

Swipe to see a behind-the-scenes look into building .clothing, and visit our link in bio to learn more!

We’re in the business of building brands from our clients’ dreams, and The Riyo is the ultimate dream. ✨️⁠⁠Meet The Riyo...
09/02/2025

We’re in the business of building brands from our clients’ dreams, and The Riyo is the ultimate dream. ✨️⁠

Meet The Riyo, meaning “the dream” in Somali, a modern, modest fashion label built on the belief that style can be both timeless and versatile. From logo building to brand voice development, our team had the honor of bringing Fatima’s vision to life in every single detail, from shopping bags to IG graphics to a beautiful new website.⁠

Now, her dream wardrobe exists for women everywhere. Swipe to take a peek inside .clothing, and visit our link in bio for more! 💫

Sometimes posting on IG can feel like feeding a forever hungry content monster, but that’s where our Content Creation wo...
08/21/2025

Sometimes posting on IG can feel like feeding a forever hungry content monster, but that’s where our Content Creation workshop comes in! 📸

Join LAB’s Digital Content Manager and photographer extraordinaire, .brwn, as she shares her tricks of the trade for producing quality, thoughtful content for small businesses. We’ll share a few of our favorite tips and then have an opportunity to capture content of your own! Visit our link in bio to learn more and get your tickets. 🤳

WORKSHOP DETAILS:
Tuesday September 9th
5pm-7pm
LAB Studio

08/07/2025

The easiest way to get your dream customer? Move to the top of their inbox. 💌

We sing the praises of email marketing from the rooftops because we’ve seen firsthand from our clients (and for ourselves!) how effective it is at building relationships with your most engaged audience.

Did you know that email drives an ROI of $36 for every ONE dollar spent?! LAB designs emails that drive traffic, make sales, and connect you to your audience. We’re here to be an extension of your team, making your brand work for you in ways you didn’t even know were possible.

Swipe to see a few of our latest email campaigns, and visit our link in bio to chat about how we can make email marketing work for your brand.

For our clients, branding is the foundation on which they build their business, using it as a springboard to grow in way...
07/30/2025

For our clients, branding is the foundation on which they build their business, using it as a springboard to grow in ways we’re continually amazed by. Meet , this week’s Client Showcase! ✨

W️ith decades of design experience and a stunning portfolio of homes, Lindsey Grace and her team were ready to step into the next chapter by elevating their aesthetics and opening a new studio with curated retail experiences, in addition to their interior design services.

It’s been a year since we’ve created a fresh new brand and website for Lindsey Grace Interiors, and in that time, they’ve opened their stunning new studio, hosted unique pop-ups, and continued to grow their portfolio of incredible spaces. The most rewarding part of our work is seeing our clients thrive, long after they’ve collaborated with us!

To learn more about our creative services and how we can transform your business, visit our link in bio.

Address

1629 Hennepin Avenue, Suite 300A
Minneapolis, MN
55403

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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