LAB

LAB CONNECTING THE COMMUNITY THROUGH CREATIVITY. LAB exists to unleash your inner creative.
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A Minneapolis-based creative agency connecting businesses to their community through branding, design services, collaborations, brand experiences & community events. It's a place to create, connect + collaborate with others who share the yearning for learning + creating. LAB Headquarters is located on the North end of Loring Park, across from The Basilica. Take the elevator from the historic alley

way up to 3R - we are on the top floor. We want to support the art of crafting by providing a fun atmosphere for you to learn and create while socializing with others, and leave feeling completely inspired. Founders: Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS. Mollie, president of Windmiller Design Group, has an unrivaled eye for design and branding. Jessica is the owner of Prime and Polish, the home décor boutique in Minneapolis. Mix Jessica’s knowledge of DIY projects, interior design and home décor with Mollie’s design expertise and enthusiasm, and we’ve got a duo that’s ready to conduct labs for all things creative!

One of the most rewarding parts of our work is seeing how the brand we build comes to life in a physical space we can en...
09/18/2025

One of the most rewarding parts of our work is seeing how the brand we build comes to life in a physical space we can enjoy with our community. Meet , this week’s Client Showcase! ✨️⁠
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We were so honored when the crew behind and came to us with their idea for an intimate, intergalactic cocktail bar in the heart of Northeast Minneapolis. Inspired by both outer space and the otherworldly feeling of stargazing, this brand embodies a cosmic, modern, and intimate aesthetic to match the 40-seat space. ⁠
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Playing upon the space’s starlit ceiling, we created visual moments to gaze into the northern hemisphere when engaging with the brand to complement the most iconic part of Stargazer’s interiors (minus the bathrooms - IYKYK). ⁠
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Located on one of the hottest culinary corners in Minneapolis, neighboring the award-winning , , and more, offers a unique walk-in-only opportunity to sip and savor. We are so honored to have collaborated with and to bring such a unique vision to life, and are already counting the days until we’re back at the bar! ⁠Visit our link in bio to view the full project and our portfolio of work. 🌟

You know SEO is key to getting discovered and making sales, but what actually IS it? And, how can you master it yourself...
09/17/2025

You know SEO is key to getting discovered and making sales, but what actually IS it? And, how can you master it yourself? On October 6th, we’re bringing in LAB’s SEO expert to help. 👩‍💻⁠
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Search Engine Optimization (SEO) can feel daunting, but it doesn’t have to. This workshop is designed to teach you the fundamentals of search engine optimization (SEO) and how to apply them to your website—without hiring an expert. Led by Amy Berry Boes, this hands-on workshop will give you actionable steps to start improving your online presence immediately. Whether you’re a small business owner, freelancer, or entrepreneur, this is your chance to take control of your SEO and grow your business online.⁠
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Visit our link in bio to learn more and get your tickets!

Every detail matters when shaping a brand. From taglines with layered meanings to logos with the clean, luxury-forward f...
09/03/2025

Every detail matters when shaping a brand. From taglines with layered meanings to logos with the clean, luxury-forward feel that matches the garments, The Riyo represents a lifestyle that is elegant, empowering, and destined for dreaming. Launched just in time for fall, we worked with Fatima to create a world for this brand that can grow alongside the business, developing timeless brand assets that each collection the main event.⁠
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Swipe to see a behind-the-scenes look into building .clothing, and visit our link in bio to learn more!

We’re in the business of building brands from our clients’ dreams, and The Riyo is the ultimate dream. ✨️⁠⁠Meet The Riyo...
09/02/2025

We’re in the business of building brands from our clients’ dreams, and The Riyo is the ultimate dream. ✨️⁠
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Meet The Riyo, meaning “the dream” in Somali, a modern, modest fashion label built on the belief that style can be both timeless and versatile. From logo building to brand voice development, our team had the honor of bringing Fatima’s vision to life in every single detail, from shopping bags to IG graphics to a beautiful new website.⁠
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Now, her dream wardrobe exists for women everywhere. Swipe to take a peek inside .clothing, and visit our link in bio for more! 💫

Sometimes posting on IG can feel like feeding a forever hungry content monster, but that’s where our Content Creation wo...
08/21/2025

Sometimes posting on IG can feel like feeding a forever hungry content monster, but that’s where our Content Creation workshop comes in! 📸

Join LAB’s Digital Content Manager and photographer extraordinaire, .brwn, as she shares her tricks of the trade for producing quality, thoughtful content for small businesses. We’ll share a few of our favorite tips and then have an opportunity to capture content of your own! Visit our link in bio to learn more and get your tickets. 🤳

WORKSHOP DETAILS:
Tuesday September 9th
5pm-7pm
LAB Studio

08/07/2025

The easiest way to get your dream customer? Move to the top of their inbox. 💌

We sing the praises of email marketing from the rooftops because we’ve seen firsthand from our clients (and for ourselves!) how effective it is at building relationships with your most engaged audience.

Did you know that email drives an ROI of $36 for every ONE dollar spent?! LAB designs emails that drive traffic, make sales, and connect you to your audience. We’re here to be an extension of your team, making your brand work for you in ways you didn’t even know were possible.

Swipe to see a few of our latest email campaigns, and visit our link in bio to chat about how we can make email marketing work for your brand.

For our clients, branding is the foundation on which they build their business, using it as a springboard to grow in way...
07/30/2025

For our clients, branding is the foundation on which they build their business, using it as a springboard to grow in ways we’re continually amazed by. Meet , this week’s Client Showcase! ✨

W️ith decades of design experience and a stunning portfolio of homes, Lindsey Grace and her team were ready to step into the next chapter by elevating their aesthetics and opening a new studio with curated retail experiences, in addition to their interior design services.

It’s been a year since we’ve created a fresh new brand and website for Lindsey Grace Interiors, and in that time, they’ve opened their stunning new studio, hosted unique pop-ups, and continued to grow their portfolio of incredible spaces. The most rewarding part of our work is seeing our clients thrive, long after they’ve collaborated with us!

To learn more about our creative services and how we can transform your business, visit our link in bio.

One of the most rewarding parts of our work is seeing how clients use the brand we designed for them in ways we could ne...
07/09/2025

One of the most rewarding parts of our work is seeing how clients use the brand we designed for them in ways we could never dream possible. Meet , this week’s Client Showcase! ✨️⁠
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When we met Sarah, she was selling her (stunning!) fiber art pieces at our pop-up markets, and shared with us her dream to open a colorful home goods store inspired by her world travels and strong values. She decided to follow her dream and brought LAB along to help bring it to life!⁠
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Today, Soundwoven Goods has become the Twin Cities’ go-to for modern, intentional home goods and accessories, never shying away from color and fun. It’s been so fun seeing how Sarah has used the colors, icons, and taglines we created throughout her North Loop space, and we can’t WAIT to see where she’s headed next. ⁠
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A visit to is sure to brighten your mood, and your home. To view the full brand and learn more, visit our link in bio. 🌷

What happens when food waste becomes...art?! 🎨 We were so thrilled to welcome .grove, , and to the LAB Studio, where th...
06/19/2025

What happens when food waste becomes...art?! 🎨 We were so thrilled to welcome .grove, , and to the LAB Studio, where they hosted an evening of great food, creativity, and sustainability, turning the evening’s food scraps into watercolor pigments. 🥑🌱⁠
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We’re blown away by the beauty that came from something traditionally considered “waste” and it already has us dreaming about what we can create next! It’s a perfect reminder that minimizing waste goes beyond composting and recycling - it’s about finding creative solutions to ensure a circular economy path. ⁠
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Are you giving this unique watercolor method a try this summer? Visit .grove to learn more about their work and how you can join their next event. ⁠
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Photos courtesy of .stories

Oh this? It’s vintage. ⁠The thrill of finding a piece that feels MADE for you never gets old, especially when it’s one-o...
06/12/2025

Oh this? It’s vintage. ⁠
The thrill of finding a piece that feels MADE for you never gets old, especially when it’s one-of-a-kind. Whether it’s the perfect denim jacket, delicate glassware, or a statement piece of art, we’re diving into all things vintage in our next LAB Talk on June 24th at .
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We’re welcoming a few of the city’s most unique curators, including , , and in conversation with of to share their secondhand stories and vintage expertise. ⁠
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Swipe to see a glimpse inside their spaces, and visit our link in bio for your FREE ticket!

One of the most rewarding parts of our work is seeing how clients use the brand we designed for them in ways we could ne...
06/05/2025

One of the most rewarding parts of our work is seeing how clients use the brand we designed for them in ways we could never dream possible. Meet .mn, this week’s Client Showcase! ✨️⁠
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When Lidia Valdivia came to us looking for a rebrand of her home design and build firm, she was looking for something that matched her vibrant, global style and spoke to her ideal client. Since working with us in 2023, she and her team have developed a YouTube series documenting their renovations, built out the MOST fun email marketing, and taken their social media game to a new level.⁠
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Now, they’re revealing their most ambitious project yet: Breathing new life into a stunning 1928 Tudor Revival home in the beautiful Macalester-Groveland neighborhood of St. Paul! We can’t wait to celebrate with them on June 11th at their open house, where they’ll be sharing the full Wellesley Tudor Revival with the community.⁠
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We were so honored to bring this brand to life for such a thoughtful, driven entrepreneur. Seeing how .mn has taken off in the years since is such a delight. To view the full brand and learn more, visit our link in bio. 🌙

Our first LAB Talks of the year, and this time, with a secondhand spin! ✨️Join us on June 24th for LAB Talks: The Perfec...
05/29/2025

Our first LAB Talks of the year, and this time, with a secondhand spin! ✨️

Join us on June 24th for LAB Talks: The Perfect Find. While the vintage movement is taking the fashion and home spaces by storm, curated secondhand shopping has long been a staple in the Twin Cities. Join us as we welcome the minds behind , , and in conversation with as we explore all things vintage in the Twin Cities.⁠
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PLUS, we’re thrilled to share that our panelists will have a curated selection of their items available in a mini pop-up shopping experience after the panel! Come for the free coffee and conversation, stay for the killer vintage finds. Visit our link in bio for your FREE ticket!

Address

1629 Hennepin Avenue, Suite 300A
Minneapolis, MN
55403

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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