Nparallel + Atomic Props

06/17/2026

Some big news from the office today, please welcome Naz Reid to the team. His responsibilities include claiming the warmest spot in the building and supervising from a safe distance.

No trade show experience. We hired him anyway. Some calls just feel right.

Welcome, Naz 🐈

06/16/2026

Four clients. One show floor. One very good week in Orlando.

At , we got to build for Hormel, Pearson's, General Mills, and Crystal Farms, each one its own kind of challenge and its own kind of fun. Here's the look at what that all came together as on the floor.

06/02/2026

IBS and KBIS 2027 are a little under 9 months away. That sounds like plenty of runway until you factor in booth location, exhibit design, fabrication, and freight.

Early planning gives you options: better placement, smarter budgeting, a design process that doesn't feel rushed. We put together a full IBS/KBIS 2027 exhibitor guide if you're starting to think it through.

Everything you need to know about exhibiting at KBIS and IBS during Design & Construction Week 2027: dates, costs, venue guide, and expert booth tips.

06/01/2026

At Event Marketer’s , one question kept coming up:

What should AI be doing, and what should humans be doing?

The answer we kept hearing: AI handles the process. Humans make the moment. The brands figuring out that balance right now are building a compounding advantage.

We wrote up everything we took away from the summit, take a read at the 🔗 below!

https://www.nparallel.com/insights/our-2026-experiential-marketing-summit-takeaways

05/20/2026

Our team is honored to be finalists in the 2026 ExSys Awards for our 2023 and 2026 work with Kobelco at CONEXPO-CON/AGG! 🤠

These exhibits are also eligible for the People’s Choice Award, and we need your help. Head to the 🔗 below and vote for either Kobelco 2023 or Kobelco 2026.

https://exhibitcitynews.com/exsys-awards/

You can vote once a day through June 8, and every vote matters. Share this with anyone who appreciates great design!

05/18/2026

We don’t have regular bosses, we have cool bosses😎

05/07/2026

We turned a 10x20 shipping container into a VIP lounge for F1 at the F1 Miami Grand Prix, and we had a lot of fun doing it.

Dual lounge environments, integrated cooling, a curated refreshment station, and a branded photo moment built for sharing. Full weather protection included, because Miami in May has opinions.

Not a bad place to spend some time between races🏎️🏁

04/30/2026

At , we built exhibits for Bridgestone and Southern Tire Mart and two very different stories on the same show floor.

For Southern Tire Mart, it was a first. Their debut at TMC, sharing a space with Pilot, grounded by a large backlit map graphic that made the partnership visible from across the aisle.

For Bridgestone, the exhibit did double duty. Eighteen tires on display, a central technology hub anchoring the space, and a debut: the new Bridgestone Fleet Portal. The build had to hold attention and communicate a product launch at the same time.

Different clients. Different goals. Our same standard.

04/27/2026

Earlier this month, our team attended Wish Ball 2026 as a proud sponsor of Make-A-Wish Minnesota. The evening raised over $1.3 million to grant wishes for children across the state, and we are so glad we got to be part of it.

There are still 250 Minnesota kids waiting for their wish. Events like this are why that number keeps getting smaller.

Thank you to Make-A-Wish Minnesota for an unforgettable evening!

04/22/2026

Happy Earth Day🌎🌱🌳

This is a throwback to a General Mills exhibit we built a few years back, centered around regenerative agriculture. The message stuck with us. Soil, a garden path, a structure that put visitors inside the story.

But so did the responsibility behind it. From how we source materials to the programs we run to keep waste out of landfills after a show closes, sustainability is something we work at every day.