Nparallel + Atomic Props

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Nparallel + Atomic Props An Experiential Marketing Agency. Trade Shows + Conferences | Brand Activations | Out-of-Home | Custom Fabrication | Future-Forward Technology

NPARALLEL + Atomic Props is a full-service experiential marketing agency that creates brand connections with multi-sensory impact. Our team transforms creative vision into measurable realities.​

We offer clients comprehensive solutions that span strategy, design, fabrication, and execution across experiential marketing, trade shows, brand activations, immersive experiences and events, and OOH advertising installations—all paired with craftsmanship and future-forward technology.

We have some news, and a trophy to go with it!Our Red Wing: Made the Hard Way build, created with Wieden+Kennedy NY for ...
10/16/2026

We have some news, and a trophy to go with it!

Our Red Wing: Made the Hard Way build, created with Wieden+Kennedy NY for Red Wing, won a 2026 Craft OBIE Award for Production & Build Craft.

Our team flew to New York to accept it in person, and they made the most of the trip. That included a reunion with the Lady Liberty hand and torch we built, which still looks as good as the day it went up.

Huge thanks to Red Wing and W+K for the partnership. And to our team back home who built it, this award belongs to all of you.

10/13/2026

Welcome to year 20 of the Nparallel + Atomic Props Chili Cookoff! 🌶️

It's one of our oldest traditions and one of our favorite days of the year. The spoons were out, the recipes were "secret," and the trash talk started weeks ago.

Spoiler alert: Mike took it home this year. Congratulations, Mike!

Part of our team spent some time earlier this week in Nashville, and we couldn't have asked for a better reason to trade...
10/08/2026

Part of our team spent some time earlier this week in Nashville, and we couldn't have asked for a better reason to trade the desks for the fairway.

Eric, Hope, Amy and Steph joined our longtime client Bridgestone at the 2026 Bridgestone United Way Charitable Golf Tournament at Hermitage Golf Course. It's the largest golf tournament in the United Way network.

Since 2015, Bridgestone teammates, partners and the Bridgestone Americas Trust Fund have given more than $18 million to United Way agencies nationwide, helping fund food, health care, education, financial stability and disaster recovery.

Thank you, Bridgestone, for inviting us to be part of it!

Farm Progress Show wrapped a few weeks ago, and we were proud to bring Firestone AG's exhibit to life🚜Our team worked si...
09/30/2026

Farm Progress Show wrapped a few weeks ago, and we were proud to bring Firestone AG's exhibit to life🚜

Our team worked side by side with Firestone AG, from the first concept sketch through the last detail on the floor. Seeing it all come together is the best part.

Last week, our marketing and accounting crews headed to Target Field to cheer on the Twins⚾️We’re grateful for a team th...
09/25/2026

Last week, our marketing and accounting crews headed to Target Field to cheer on the Twins⚾️

We’re grateful for a team that shows up for each other at work and beyond it!

Happy Friday from Nparallel + Atomic Props.

Happy first day of fall! 🍂To mark the season, we're looking back at one of our favorite autumn builds: a billboard for D...
09/22/2026

Happy first day of fall! 🍂

To mark the season, we're looking back at one of our favorite autumn builds: a billboard for Dayton's designed and fabricated right here in Minneapolis.

09/15/2026

169 days until the show floor opens at Expo West.

See you in March at the Anaheim Convention Center!

Two of our projects made the 2026 OBIE Awards Shortlist!Made the Hard Way for Red Wing, built alongside Wieden+Kennedy N...
09/08/2026

Two of our projects made the 2026 OBIE Awards Shortlist!

Made the Hard Way for Red Wing, built alongside Wieden+Kennedy New York. And the YSL Beauty LIBRE Berry Crush mural for L'Oréal USA, painted with Colossal Media.

Two very different briefs, two very different builds, both made to hold up in the real world at real scale. That is the part we care about most.

Congratulations to our partners and to the crews who put these up. We can’t wait to celebrate with OAAA and the OOH community in New York on October 15👏🏼

Last week The Sanneh Foundation hosted their 15th Golf4Goals outing, one of their biggest fundraisers of the year. Every...
08/31/2026

Last week The Sanneh Foundation hosted their 15th Golf4Goals outing, one of their biggest fundraisers of the year. Every dollar goes into programs that give Twin Cities kids safe places to play, learn, and grow ⛳☀️

Carson, Annemarie, Bruce, Jim, Mari, Tyler, Calvin and Alex represented Nparallel + Atomic Props out on the course, and they had a blast doing it.

We're grateful to be part of it. See you next year!

08/24/2026

Most billboards are printed on vinyl. This one took 150 upcycled boot hides and a lot of patience.

For Red Wing's "Made the Hard Way" campaign, our team hand-built a 14' x 48' leather billboard, debossing the lettering directly into the hide instead of printing it on top. Here's a look behind the scenes at how it came together.

Fabricated by Dan, Ian, Roddy, Justin, and Shawny.

Address

42 Northern Stacks Drive #Ste 100
Minneapolis, MN
55421

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17632314800

Website

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