Tara LaTour

Tara LaTour Tara LaTour & Rose+Williams by Tara LaTour
Bridal for the Cool Girls. who wears us. Cool Girls, that’s who. The girls who aren’t afraid to take risks.

The ones who still believe in fairy tales— but, like the real ones. Cool Girls are independent. They write their own story. And they aren’t a damsel in distress or a princess in the castle. Our Cool Girl is the hero. And with each new experience, she learns; she grows— creating a life that’s as distinct as she is. Because, Cool Girls are cool, no matter what happens. And we think that’s beautiful.

You never forget a classic. Tara LaTour || Phillips
06/17/2026

You never forget a classic.

Tara LaTour || Phillips

Martinez • named after Dr. Kathleen Martinez- a archaeologist, researcher, and trailblazer whose dedication to discovery...
06/12/2026

Martinez • named after Dr. Kathleen Martinez- a archaeologist, researcher, and trailblazer whose dedication to discovery continues to expand our understanding of ancient history •

Tara LaTour || Martinez || The Matilda Effect

REAL BRIDE • looking like an absolute QUEEN in her Flora gown 🌸🌼To all of our Tara LaTour brides • we’d LOVE nothing mor...
06/06/2026

REAL BRIDE • looking like an absolute QUEEN in her Flora gown 🌸🌼

To all of our Tara LaTour brides • we’d LOVE nothing more than to see your wedding photos! Be sure to tag us so we can see how stunning you look!! 😊

📷 :

Our Hannah dress• perfect for brides who want a classic feel with a few twists and turns Tara LaTour || Hannah || The Ma...
06/05/2026

Our Hannah dress• perfect for brides who want a classic feel with a few twists and turns

Tara LaTour || Hannah || The Matilda Effect

Bertha in the midst of Bridal Fashion Week madness. Still looks fab though 🤌
06/03/2026

Bertha in the midst of Bridal Fashion Week madness. Still looks fab though 🤌

06/03/2026
Your backless moment has entered the chat 🤎Named after the one the only, Zelda Fitzgerald. Remembered for inspiring grea...
05/19/2026

Your backless moment has entered the chat 🤎

Named after the one the only, Zelda Fitzgerald. Remembered for inspiring greatness, but rarely acknowledged for her own.

Tara LaTour • The Matilda Effect • Zelda

Hedy • Named after Hedy Lamarr Hedy Lamarr was more than a Hollywood star- she was a brilliant inventor. Co-creating an ...
05/09/2026

Hedy • Named after Hedy Lamarr

Hedy Lamarr was more than a Hollywood star- she was a brilliant inventor. Co-creating an early form of frequency-hopping technology during WWII, she helped lay the foundation for modern wireless communication like Wi-Fi and Bluetooth.
A true pioneer whose genius went far beyond the screen.

Tara LaTour • The Matilda Effect • Hedy

This is our girl Bertha 🖤 named after Bertha von Suttner Bertha was a voice of courage in a world preparing for war. As ...
04/23/2026

This is our girl Bertha 🖤 named after Bertha von Suttner

Bertha was a voice of courage in a world preparing for war. As the first woman to win the Nobel Peace Prize, she used her words to challenge violence and inspire change. Her legacy reminds us that peace is not passive- it’s something we must actively fight for 🌱

The Matilda Effect • Tara LaTour • Bertha

Meet Lovelace, named after Ada LovelaceAda saw the future before the works even understood the present- writing the firs...
04/21/2026

Meet Lovelace, named after Ada Lovelace

Ada saw the future before the works even understood the present- writing the first computer algorithm in the 1800s and imagining machines that could go beyond numbers to create music, art, and more. A true Pioneer 🖤

The Matilda Effect • Tara LaTour • Lovelace

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