10/16/2026
Being an entertainer and running an entertainment company are two completely different things.
One of the biggest mistakes in our industry is not understanding how to price talent while keeping a business profitable.
When you book a performer, you’re not just paying for the performance. There’s marketing, costumes, coordination, administration, and an entire operation behind every booking.
In this video, I’m breaking down my 50/10/40 pricing model and explaining why understanding your numbers is essential to building a sustainable entertainment business.
Social media has made it easier than ever to book talent directly, but cheaper doesn’t always mean better business.
Talent gets you booked. Business knowledge keeps you growing.
After 20 years in the entertainment industry, I’m excited to start sharing more of what I’ve learned, not just as a performer, but as a choreographer, artistic director, and business owner.
Let’s elevate the entertainment industry through education, professionalism, and smarter business practices.
To my fellow entertainers and business owners: How do you structure your talent pricing?