Formulatedby

Formulatedby Experiential Marketing Agency Specializing in Building Data Communities We are experts in growing your business.

Formulatedby is a collection of strategists, thinkers, dreamers, doers, designers, and writers.

07/08/2022
  are communities that are geared toward educating and encouraging new talent, and also providing space for the growth a...
04/22/2022

are communities that are geared toward educating and encouraging new talent, and also providing space for the growth and acceleration of high-tech businesses.

Let's revisit this article where we learn how is an emerging tech hub with an ecosystem of incubators, accelerators, collaboration spaces, and tech entrepreneurs.

While we are on the topic of join us this year at hosted by Data Science Salon. Held on September 21, 2022 at Paradise Plaza in the heart of ! You'll find more details in our piece below!



https://bit.ly/3v6F1By

Like a bird let out of its nest, Miami as a tech hub is on the rise. Learn how tech companies can benefit from this new wave of tech…

🗣️ Killer presentations are the primary driving force of an event experience, they create the energy and enthusiasm that...
04/15/2022

🗣️ Killer presentations are the primary driving force of an event experience, they create the energy and enthusiasm that sustain the life and outcome of other event activities. If your presentation falls flat or is just average, there will be low enthusiasm and audience apathy, and this will impact the overall event outcome.

🎬 If you want your event or presentation to turn out great and create excitement among attendees, here are ten tips that will help you brighten things up.

#

https://bit.ly/3jJdO1i

💻 Today, communities can be found virtually anywhere. Services are able to reach a larger audience through many platform...
04/13/2022

💻 Today, communities can be found virtually anywhere. Services are able to reach a larger audience through many platforms, especially virtual/webinar platforms. And these virtual events can bring together users that share interests and expertise in an online space. For Formulatedby we see this as a great advantage for the data community.

🤝 If you are considering building sustainable and engaging communities around your brand, we'd like you to revisit these five steps to help you get started on the journey.


https://bit.ly/3uvuiQE

🙏 Thank you to The Startup Pill for selecting us as their top picks for the Best Miami-based Database Companies! We are ...
04/08/2022

🙏 Thank you to The Startup Pill for selecting us as their top picks for the Best Miami-based Database Companies! We are honored to be among such an innovative list of startups and companies!

https://bit.ly/3uUzNHu

This article showcases our top picks for the best Miami based Database companies. These startups and companies are taking a variety of approaches to innovating the Database industry, but are all exceptional companies well worth a follow. We tried to pick companies across the size spectrum from cu

💻 The last few years virtual events have been a great way to network and meet people who share your communities interest...
04/07/2022

💻 The last few years virtual events have been a great way to network and meet people who share your communities interests. From meetups to conferences you can connect and engage with others on multiple platforms without even leaving your home.

🤔 We revisit this article sharing the platforms we have worked with in the last couple years. Platforms such as these have progressed and become more in demand. What are some platforms would you recommend?

https://bit.ly/3jdrLUP

A reliable platform is required to successfully execute a hybrid event strategy. Here are the pros & cons of the best platforms available.

😥 Your event is just a few months away and the number of registrants is a lot lower than you thought it would be? We've ...
04/05/2022

😥 Your event is just a few months away and the number of registrants is a lot lower than you thought it would be? We've all been there.

💡 No need to fret, take a look as we re-share a piece on how once can strategize for your event to boost registration!



https://bit.ly/3DExuMV

Based on your own past event data

03/31/2022

💻 One of our favorite practices are . In-person events are ramping up again, many have seen how pivotal virtual events are as they reach an audience globally in a more efficient way.

Comment with one of your favorite practices!

💡 When it comes to virtual and hybrid event success, promotion is at the forefront. Event organizers need to be creative...
03/29/2022

💡 When it comes to virtual and hybrid event success, promotion is at the forefront. Event organizers need to be creative about event communication to attract their target audience. With the proliferation of , things have become more competitive and only organizers with the best promotion strategies will attract an audience.

📰 Read this latest piece on Forbes by our founder Anna Anisin as she shares useful ideas for creating successful promotional campaigns that can attract your target audience to your upcoming events.

https://bit.ly/3NuNDsL

With the proliferation of virtual events, things have become more competitive and only organizers with the best promotion strategies will attract an audience.

We are well into 2 years since the pandemic and much has changed including the advancements and benefits of a hybrid eve...
03/21/2022

We are well into 2 years since the pandemic and much has changed including the advancements and benefits of a hybrid event force that is still going strong. We've seen webinar platforms grow and succeed in working with today's workforce into benefitting what is best for the current climate. While some companies may still be going back into the office the hybrid culture is still going strong in 2022.

This week we want to share with you a previous with hosts: Formulatedby founder Anna Anisin, Julia Mohler former Director of Marketing at FormulatedBy now currently the Senior Digital Marketing Manager at Kahua and Roger Magoulas, Senior Director Data Strategy at Astronomer and listen as they discuss a event model that’s thriving in the industry today.



https://bit.ly/36a4Kzn

Formulatedby is a leader in experiential marketing in data science, machine learning, and artificial intelligence.

💻 In the age of remote working where many tech professionals work solo from their homes, coffee shops, and co-working sp...
03/18/2022

💻 In the age of remote working where many tech professionals work solo from their homes, coffee shops, and co-working spaces, online communities provide avenues for interaction, open-source sharing, and networking for mutual growth. No matter the level of expertise anyone has attained in tech, belonging to an active community brings added advantages.

📰 To learn more and seek steps to build engaging online tech communities be sure to read our article below:
https://bit.ly/3MZM2ej

In the age of remote working where many tech professionals work solo from their homes, coffee shops, and co-working spaces, online…

The number of data science communities that are continually on the rise both online and in-person. From Meetup groups to...
02/23/2022

The number of data science communities that are continually on the rise both online and in-person. From Meetup groups to Slack workspaces and many other community platforms out there, people and organizations involved with data science, machine learning and AI are finding opportunities to connect with other professionals and organizations within the community.

If you are an entrepreneur, a marketing leader or someone in your company looking to build a stronger communications presence and wondering how your organization can benefit by getting actively involved in data science communities we have tips for you. By taking a look the image below and clicking the link see how you can benefit by creating a community or joining existing ones.

https://bit.ly/3s7VRym

02/16/2022

Formulatedby is looking for an enthusiastic B2B Account Operations Manager to support our quickly growing organization. Our ideal candidate is hyper-organized, has amazing interpersonal skills, experience managing multiple accounts or projects, an analytical mindset, passionate about marketing, and thrives in a collaborative team environment. This role will support the Sales, Marketing Operations and Events for Formulatedby and Data Science Salon.

Do you have direct experience with account management, marketing operations, virtual events, exceptional organization and data analysis skills - and 2+ years of experience in project management, a marketing and/or account manager role, or some combination? Let’s chat!

Your Mission:

Manage sponsor accounts including deliverables.
Communicate with sponsor representatives throughout their campaigns to ensure satisfaction.
Collaborate with existing and new sponsors to develop their account, coordinating with other departments to create and implement marketing campaigns, and resolving any issues that arise.
Monitoring and reporting on account metrics for each sponsor.
Communicating progress of quarterly, monthly, and yearly initiatives to sponsor representatives.
Preparing account reports and lead lists.
Providing customer service to sponsors on all accounts.
Developing beneficial working relationships with all relevant stakeholders
Support end-to-end management of virtual and hybrid events for both Data Science Salon and clients.
Support monthly analytics reporting for Formulatedby, Data Science Salon, and clients.
Maintain data integrity to ensure compliance, email deliverability and ability to segment and serve personalized content through a variety of content types.
Your Story:

2+ years of experience as a marketing, account, or project manager.
Self motivated and outstanding with time management, an eye for efficiency, detail oriented, and creative.
Excellent verbal and written communication skills
Must have HubSpot experience, bonus if you are HubSpot Certified!
Tech-savvy and comfortable with managing our tech stack including Eventbrite, GoToMeeting Webinar, ON24, G-Suite, Microsoft Office, Asana, Zapier, Slack.
A team player and self-starter that thrives in a fast-paced environment, takes initiative with limited resources, and is able to make data-driven decisions.
Experience in event marketing is plus.
Curious about AI, machine learning and data science is a plus.
What we Offer:

We are proud of our dynamic, hands-on, highly collaborative, and supportive work environment. With a team across the globe, we celebrate diversity. Each of us is eager to contribute to the creation of unique and innovative experiences for our own community as well as for our clients. As part of our team you can learn from experienced marketing and operations professionals as well as implement your own ideas and reach your full potential.

Perks:

Competitive Salary
Employee benefits: healthcare and 401K plan
Apple equipment
If you are hungry to facilitate exceptional marketing experiences for leading data science companies and want to be part of our growing team, send us your application. We’d love to be in touch!

🤝 Community building is among the most effective   strategies for data science companies in 2022. Read this post and lea...
01/24/2022

🤝 Community building is among the most effective strategies for data science companies in 2022. Read this post and learn why investing into community building is worth your time and money and how you can use it to drive awareness to your brand.
https://bit.ly/3Av4V2F

The number of data science communities is continually on the rise both online and in-person. From evermore Meetup groups to Slack…

💫 How are you going to celebrate your NYE? However this may be, we wish you to spend it with your loved ones, welcoming ...
12/31/2021

💫 How are you going to celebrate your NYE? However this may be, we wish you to spend it with your loved ones, welcoming this 2022 in the most wonderful and fun way! May this new year bring you happiness, health and success! 🎆

🎉What a year it's been! The holidays are here and we couldn't be more thankful of all we have accomplished! This was onl...
12/23/2021

🎉What a year it's been! The holidays are here and we couldn't be more thankful of all we have accomplished! This was only possible because of all our clients, partners, and community! We want to send a BIG Thank You, together with our warmest wishes for a wonderful holiday season🎄💙

🚀 Hybrid events will continue to grow and enable organizations to connect with their audiences in 2022. Here are some KP...
12/20/2021

🚀 Hybrid events will continue to grow and enable organizations to connect with their audiences in 2022. Here are some KPIs to take into consideration when measuring the success of your hybrid event:

https://bit.ly/3qfVCyT

If organizing a hybrid event, here are some important KPIs that you can use to measure its success.

Engaging online tech communities can be a game-changer for your organization. Discover five basic steps for building sus...
11/18/2021

Engaging online tech communities can be a game-changer for your organization. Discover five basic steps for building sustainable networks in our latest article: 👇

https://bit.ly/3qPljZ6

It's National Hispanic/Latinx Heritage Month and we're celebrating and reflecting on the contributions of the Hispanic a...
09/22/2021

It's National Hispanic/Latinx Heritage Month and we're celebrating and reflecting on the contributions of the Hispanic and Latinx communities throughout our history.

Check out this wonderful resource to find numerous events, cultural activities, and more to celebrate this month:

https://bit.ly/3kwkL77

Paying tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society.

With the successful conclusion to Data Science Salon's first hybrid event week for its Miami ML/AI Meetup Week, here are...
09/17/2021

With the successful conclusion to Data Science Salon's first hybrid event week for its Miami ML/AI Meetup Week, here are six great steps you can take when preparing for an awesome hybrid event.

Let us know which steps have been most helpful for you. 👍

https://bit.ly/3zloWXx

If your organization is contemplating diving into the hybrid event experience, here are six steps to help you get started with your plans.

What does it take to become an entrepreneur? In this Forbes article, 10 entrepeneurs and business leaders share their ad...
08/16/2021

What does it take to become an entrepreneur?

In this Forbes article, 10 entrepeneurs and business leaders share their advice on some clear signs to watch out for if you're trying to pursue that career path. Our CEO and Founder Anisin weighs in with her experience and insight. 💡

https://bit.ly/37NJwEz

Running and growing a business is hard work and many may struggle to sustain their fledgling startup.

As we're all slowly shifting from virtual-only to hybrid events, an influx of hybrid event platforms have emerged. But w...
07/28/2021

As we're all slowly shifting from virtual-only to hybrid events, an influx of hybrid event platforms have emerged. But what are the best ones to fit your company and audience needs? We rounded up the "Top 5 Hybrid Event Platforms" in this blog post with a detailed breakdown to help you make the best decision.

Read on to learn more! 🎫

https://bit.ly/3rJ1hhA

A reliable platform is required to successfully execute a hybrid event strategy. Here are the pros & cons of the best platforms available.

As the events industry adjusted during the pandemic, we've seen a growth of AI use in event planning. Take a look at /na...
06/10/2021

As the events industry adjusted during the pandemic, we've seen a growth of AI use in event planning. Take a look at /nametag's "14 Smart Events Experts Discuss How Artificial Intelligence is Changing the Industry".

Our Founder and CEO, Anna Anisin, was featured and shared her insights.

"AI will play a crucial role in helping us gain a deeper understanding of audience metrics, from who’s attending to what they’re interested in."- Anna Anisin

https://bit.ly/3pFJSoM

Discover professional insights on how artificial intelligence can help event teams gather data, engage audiences, run analytics and improve annual ROI.

As we all pivoted to virtual-only events in 2020, it was crucial to also adjust our strategy on how to keep our communit...
05/18/2021

As we all pivoted to virtual-only events in 2020, it was crucial to also adjust our strategy on how to keep our communities engaged. Our founder and CEO, Anna Anisin, weighs in on "Four Tips To Successfully Engage B2B Communities At Virtual Events". 💻
https://bit.ly/3yjaK1V

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to host virtual get-togethers instead and connect with our target audiences online.

Coming from a woman-owned company in the data science space, we had to celebrate   with our founder and CEO Anna Anisin ...
03/08/2021

Coming from a woman-owned company in the data science space, we had to celebrate with our founder and CEO Anna Anisin
👏

She’s an advocate of women in tech and a contributor on data science and marketing at 💻

Address

Miami, FL
33137

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13052154527

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Put Your Best Face Forward: The New Frontier of Communication

When I started as a Head of Marketing at Domino Data Lab in 2013 I wasn’t quite sure how to craft our growth strategy. I tried, tested and iterated many different tactics until one stuck. Domino Data Science Popup took off and the industry trend was and is clear: smaller, more focused conferences lead to bigger ideas, better networks, and brighter prospects. I’ve left Domino to grow Formulated.by which started out as a digital marketing agency and morphed into an agency formulating one of a kind digital and face-to-face experiences. On the face-to-face side, we formulate intimate conferences that focus on value and content, bringing thought and industry leaders together face to face to build new relationships and acquire talent, prospects and clients. I was delighted to receive a phone call from Jack Palmer, CEO at Plotly, he also saw and understood the industry trend — intimate conferences — together we created PLOTCON. After overselling the first PLOTCON (we killed it in NYC!) I was approached by one of our sponsors; Alation, Stephanie Mcreynold, VP of Marketing hired us to develop a new event series for Alation called CURATED. The cool thing is that our model is adaptable and accessible across many fields.

We’ve partnered with and have been supported by top brands like: Cisco, Salesforce, Capital One, O'Rielly Media, BofA, Fullscreen, Red Bull Media, Amazon, IBM, AWS, Intel Software, Microsoft, Groupon, Ebay and many others.

Our client list is also growing steadily: AWS, O'Rielly Media, IBM, Domino Data Lab, Plotly, Reltio, Pariveda, Alation, Cup of Data, Divergence Academy, Dataversity + others.

And I put together a great team of advisors, too. Roger Magoulas, VP of Business Strategy and Analytics at O’Reilly Media, keeps our business strategy focused and always one step ahead. Mike Sly, Advisor to Facebook Events, fuels our sales strategy and helps us get quality people in the room. And Eduardo Arino de la Rubia, Chief Data Scientist at Domino, is our industry squawk box and data science guru. Our advisor panel is rounded out by Jack Palmer, Founder and CEO of Plotly, Q McCallum, Senior Advisor at O’Reilly Media. Together, these influencers power our acceleration and steer our success.



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