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Team a21

Team a21 a21 produces events, creates experiences, and activates great partnerships all while having fun doing so.

From national tours, art exhibits, large-scale music festivals, or intimate dining moments, we are your all-in activation agency. We make it all about our partners and the consumer experience. Sometimes this takes time and a whole lot of listening, but our job is to represent brands by learning their goals so we can make the magic happen. Said another way, we handle it all so you don’t have to.

From national tours, art exhibits, large-scale music festivals, or intimate dining moments, we are your all-in activation agency. We make it all about our partners and the consumer experience. Sometimes this takes time and a whole lot of listening, but our job is to represent brands by learning their goals so we can make the magic happen. Said another way, we handle it all so you don’t have to.

Operating as usual

12/12/2022
It's been a HOT year with the Heritage Fire Tour.

Although our mission remains the same from city to city, the Heritage Fire Tour experience is unique for each destination.

Since the beginning of this year, we have:

🔥 Fired up 9 destinations nationwide
🔥 Hosted over 7,500+ guests
🔥 Collaborated with 200+ talented chefs
🔥 Served thousands of pounds of quality food

And we enjoyed every delicious moment. We’re cooking up something special for 2023. Stay tuned!

From our team to you and yours, we wish everyone a safe and wonderful Thanksgiving ♥️🦃
11/24/2022

From our team to you and yours, we wish everyone a safe and wonderful Thanksgiving ♥️🦃

Did you hear what happened this week? Tickets went OFFICIALLY on sale for the 22nd annual   presented by ! 🥳  returns Fe...
11/10/2022

Did you hear what happened this week? Tickets went OFFICIALLY on sale for the 22nd annual presented by ! 🥳

returns February 23-26, 2023 to EAT. DRINK. EDUCATE. in support of and to celebrate 22 years on the sand! 🌴

Get your tix NOW through the ! 📲

In honor of  having their line-up go live for 2023 this week, let's take a walk down memory lane to  in years past 🥹💭Wha...
10/27/2022

In honor of having their line-up go live for 2023 this week, let's take a walk down memory lane to in years past 🥹💭

What's your favorite South Beach Wine & Food Festival® event?

Another  is in the books 🍷🌃Until next year!
10/17/2022

Another is in the books 🍷🌃

Until next year!

Ahhh... nothing like a good Coca-Cola Zero activation on a hot Atlanta day 🥤At  2022, our activations team brought the c...
10/08/2022

Ahhh... nothing like a good Coca-Cola Zero activation on a hot Atlanta day 🥤

At 2022, our activations team brought the cool to the Atlanta heat with a double-decker build that housed a DJ/host space on the upper deck and a mixology activation featuring four different cocktails on the bottom. Across the front lawn, guests were able to enjoy games and photo opp.

What's your favorite drink? 🤔

September was beyond busy, but we made it! From the East Coast to the West, our team brought stories to life within nine...
10/07/2022

September was beyond busy, but we made it!

From the East Coast to the West, our team brought stories to life within nine different events in one month.

Within those thirty days, a21 generated close to a million dollars in partnership deals, sold out both days of Atlanta Food & Wine Festival Tasting Tents having over 7500+ attendees, featured 87+ galleries from around the world (NYC, LA, London, Paris, Boston, Bogota, Kyoto, Philadelphia, SF, Seoul, Santa Fe, Seattle, Dublin, & Buenos Aires) at Art on Paper with Art Market Productions, sold out Taste of the Upper West Side in NYC, and found time to execute a few legs of our national Whiskies Of The World tour.

Cheers to our incredible team and an incredible month – we did it! 🥂

👉 Art on Paper
👉 Western Design Conference
👉 Private Taste: North Florida ML
👉 Atlanta Food & Wine Festival
👉 Denver Fall Gem
👉 SuperFine - New York City
👉 NYC Hospitality Alliance Awards
👉Taste of the Upper West Side
👉 Whiskies of the World San Francisco
👉 Whiskies of the World San Jose

09/23/2022
Taste of the Upper West Side 2022

New York, we're coming for you at ! 🗽

Our showstopping walk-around tasting is back September 30th - October 1st featuring 60+ of the best chefs, restaurants, and personalities in New York over two nights at Farewell to Summer and Autumn Ball Presented by Park West Village. 🍔

Tickets are still available through the ! 🎟

09/20/2022
Whiskies of the World 2022

Here's some neat news: Whiskies Of The World is having a double feature weekend this weekend in sunny California. 🥃

We're headed to San Francisco & San Jose on September 24th & 25th to deliver countless amount of whiskey expressions and share knowledge about the art of drams with our West Coast friends – one pour at a time.

Tickets can still be bought at whiskiesoftheworld.com/events.

Atlanta Food & Wine Festival kicks off THIS week! 🍑After several months of preparing for the Atlanta Food & Wine Festiva...
09/12/2022

Atlanta Food & Wine Festival kicks off THIS week! 🍑

After several months of preparing for the Atlanta Food & Wine Festival, we're almost ready to open the doors! From our walk-around tastings to intimate dinners, each of our many events features top chefs from all over the country, multiple brand activations, and of course, plenty of food and drink to go around.

See you in Atlanta! 🌆

Art on Paper is well underway in the Big Apple! 🌆Within the past couple of days, hundreds of aesthetes entered into a cr...
09/09/2022

Art on Paper is well underway in the Big Apple! 🌆

Within the past couple of days, hundreds of aesthetes entered into a creative world of grand paper-based artworks and site-specific installations curated by our very own art division, .

Hope to see some of our NYC friends come out this weekend to see the amazing art space we've created. Art on Paper ends Sunday, September 11th.

Venture below into some of the many noteworthy galleries featured in this year's event:












.art









AND MANY MORE!

The essence of great art is gratitude.Grateful to have orchestrated the 12th year of Art Market Hamptons which featured ...
08/19/2022

The essence of great art is gratitude.

Grateful to have orchestrated the 12th year of Art Market Hamptons which featured over 90 top modern & contemporary galleries at Nova's Ark Project & Sculpture Park.

Up next: Art on Paper at Pier 36 in NYC September 8-11. Head to our link in bio to join us!

What to Know About the 2022 Atlanta Food and Wine Festival
08/10/2022
What to Know About the 2022 Atlanta Food and Wine Festival

What to Know About the 2022 Atlanta Food and Wine Festival

September 15 marks the return of Atlanta’s largest annual food festival, featuring weekend tasting tents, chef demonstrations, and dinners at restaurants around the city

Pictured are the people who move mountains 🏔Last week, our senior leadership traveled to Aspen, Colorado where they expl...
08/04/2022

Pictured are the people who move mountains 🏔

Last week, our senior leadership traveled to Aspen, Colorado where they explored the beauty of this picturesque city and discussed new opportunities for our ever-growing company.

Here’s to 2023 — a year full of new growth, events, experiences, and of course, excitement!

“It’s all about getting back to the local farmers,” Friedman added, “That is truly something that is important to us. It...
08/03/2022
Asheville Area Chefs Compete at Heritage Fire Cookoff - TribPapers

“It’s all about getting back to the local farmers,” Friedman added, “That is truly something that is important to us. It’s the reason we do this.”

Read more from a21 CEO and Heritage Fire founder, Brett Friedman, our culinary operations manager, Shannon Ruben, and local Asheville chefs.

Heritage Fire, a delicious afternoon filled with Asheville’s finest flavors, top chefs, and most memorable brands at this one-of-a-kind, all-inclusive tasting experience.

07/26/2022
Did somebody call the Notco Milk Man?

There’s a new milk man in town, and he’s delivering the goods. 🥛 ❎

Miami’s top food influencers received a special delivery to celebrate the launch of The Not Company US x Shake Shack’s first-ever plant-based products.

The custom cooler featured wellness products and a personalized invite to a day of R&R at the WSouthBeach.

a21 curated the Milk Man concept and coordinated and facilitated all media drops and outreach for this initiative.

Chef Howie, a dear friend and family member to the a21 family who will always remain in our hearts. “46 years of friends...
07/25/2022

Chef Howie, a dear friend and family member to the a21 family who will always remain in our hearts.

“46 years of friendship. Your talent will be missed, as will your allusive smile, which I brought out more than most. Forever my brother! ” - Brett Friedman

They say a picture is worth a thousand words, we say it’s worth a21 🎨From start to finish our team executed  with poise ...
07/22/2022

They say a picture is worth a thousand words, we say it’s worth a21 🎨

From start to finish our team executed with poise and intense detail while fully embracing the phrase “Trust the process”. Day one painted the process perfectly as we opened its doors for the 2022 Fair!

Congratulations on a successful kickoff in Seattle to our whole team!

Would you like fries with that?? 🍔 A taste of Sports Illustrated’s Official Afterparty with Shake Shack and .a21 brought...
07/18/2022

Would you like fries with that?? 🍔 A taste of Sports Illustrated’s Official Afterparty with Shake Shack and .

a21 brought Shake Shack’s pop up to where guests, including some of your favorite models, enjoyed some of their signature bites and first-ever plant based ice cream post-runway show.

Who’s hungry? Stay tuned as we have some other exciting surprises in store.

"On Sunday, July 17, the tantalizing scent of wood-fired smoke will waft from Franny’s Farm in Leicester, where the cele...
07/15/2022
What’s new in food: Asheville chefs fired up for live-fire culinary fest

"On Sunday, July 17, the tantalizing scent of wood-fired smoke will waft from Franny’s Farm in Leicester, where the celebration of live-fire cooking will take place."

Read all about our fourth stop on the Heritage Fire 2022 Tour in Asheville.

Cochon555's national Heritage Fire tour lands in Asheville on Sunday, July 17.

Another event SOLD OUT 🔥🙌📍 Heritage Fire Tour AshevilleView the full tour here: https://bit.ly/3GF8VPR
07/15/2022

Another event SOLD OUT 🔥🙌
📍 Heritage Fire Tour Asheville

View the full tour here: https://bit.ly/3GF8VPR

How can you not smile after such a huge success at ? 🥃Our time at WOW Washington D.C. was absolutely incredible and we c...
06/23/2022

How can you not smile after such a huge success at ? 🥃

Our time at WOW Washington D.C. was absolutely incredible and we can't wait for our next stop in the Windy City on July 23rd! See you soon, Chicago! 👀

Cheers to the 15th anniversary of NYC's biggest wine and food festival, Food Network New York City Wine & Food Festival,...
06/17/2022

Cheers to the 15th anniversary of NYC's biggest wine and food festival, Food Network New York City Wine & Food Festival, this Oct 13-16! Get tix
today to Eat. Drink. Feed NYC. and support . Choose from over 80 events with 500 chefs.
Tix available at https://nycwff.org

06/17/2022
TIX ON SALE NOW!

Come along with us to NYC’s biggest wine and food festival as they return once again October 13 – 16! 🍔

Join the 15th anniversary party and choose from over 80 events while giving back to such a wonderful causes: & ! Tix are officially on sale! 🎟

Eat. Drink. Feed NYC.🗽

https://nycwff.org

There’s nothing better than a gathering of the region’s top chefs. For our twelfth year now, we’re happy to be a part of...
05/31/2022

There’s nothing better than a gathering of the region’s top chefs. For our twelfth year now, we’re happy to be a part of the Hampton’s hottest culinary events – Dan's Taste.

Up next: Chefs of the Hamptons 6/9.

Four years in the making. 🌵  Shake Shack
05/25/2022

Four years in the making. 🌵 Shake Shack

Having the courage to try new things is truly at the a21 core.  this year was a true test of something new for our team ...
05/19/2022

Having the courage to try new things is truly at the a21 core. this year was a true test of something new for our team and we are ecstatic to see what a grand success it was! Here are a few shots from the show.

Follow Art Market Productions to learn more about our new Art Fair division!

05/17/2022

Festival season has officially kicked off and we can't be more excited. Here's a little taste of our Heritage Fire Tour which kicked off this year in Atlanta. Learn more at HeritageFireTour.com.

Life is short. Work somewhere awesome. See what positions we have available!Send your resumé to info@teama21.com
05/12/2022

Life is short. Work somewhere awesome. See what positions we have available!

Send your resumé to [email protected]

05/06/2022

Ever had an a21 experience? Here are a few things we've been working on lately.

05/04/2022

a21 is evolving.

Address

5601 Biscayne Boulevard
Miami, FL
33131

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Comments

The 2022 Atlanta Food & Wine Festival (AF&WF) was a six-day extravaganza filled with signature tasting tents, intimate dinners, chef demos, and more 🥂🍗🥘

This year's theme, "A Love Letter to the South," was brought to life by production and management team, Team a21 👏 What made this event different from years past? The choose-your-own-adventure-style format where guests had the opportunity to curate their own !

Click the link to see inside AF&WF 2022 (Warning: These photos might make you hungry😉) ⬇️

You’ve been hit by, you’ve been struck by some smooth chefs!!! What a blast throwing down, collaborating and curating a super-delicious and memorable meal with Scott Conant , Chef Jernard, and Team a21 at The Americano Atlanta for Atlanta Food & Wine Festival last night!! Great memories and great food!! My Chianti Braised monster sized short ribs with Manchego cheese grits and sweet n’ spicy brussel sprouts was a hit as well as all the food served up.

Thank you to everybody who attended last night, and thanks to the entire staff at InterContinental Buckhead Atlanta for helping make the magic happen.

Next stop the main demo stage at 3:30PM for my live-cooking demo today at Atlanta Food + Wine Festival…. Let’s go!!! ’
You've (basically) made it through the week...treat yourself 😉 🥤

Shake Shack recently partnered with NotCo Brasil to create limited-edition, non-dairy menu items 😋 To celebrate this collab, the brands tapped Team a21 to create a where guests could refresh with a cryotherapy facial, manicure, or a (dairy-free) chocolate milkshake.

Click the link to see all the details from this ⬇️

Great time emceeing the Heritage Fire Tour with Team a21 yesterday!!!
Sunday-Funday at it’s finest!!!! Such a great time emceeing the Cochon 555 Heritage Fire Tour ATL event with Team a21 yesterday !! Where Atlanta’s most notable local chefs threw down some tasty dishes partnered with their favorite local farms.

Live-fire cooking meat, seafood, veggies and cocktails/wine as far as the eye could see!!! Congrats to my buddy Chef Nick Leahy for winning the “Heritage Hero” people’s choice award, with his “pork belly BLT and spicy tomato jam.”

Maribel E. Chaluja & Amanda Vidaurre you ladies are rockstars who know how to throw an amazing event, thanks for having me. Grilling and meats…. Sounds right up my alley!!! Dj Labonita was on 🔥 with the music too. 🎶 Great food-great laughter-great friends- great times!! ’ Andrews McMeel
Yes, Shari Bayer had a blast Food Network & Cooking Channel New York City Wine & Food Festival this weekend! ✨ Wonderful to be back together again to eat, drink & feed ! Thanks & congrats to Lee Brian Schrager, CREaM - Culinary Related Entertainment and Marketing, Agency 21 Consulting, devINC, The Door, & all of the chefs & teams involved with the festival! We appreciate you!! 👏🙏👏
As the event industry takes an unplanned and unprecedented pause due to the outbreak, we offer a look back at some of the design concepts, fun details, and more from the winter season’s benefits, galas, and fundraisers across North America.

Events by Andre Wells Alvin Ailey American Dance Theater Pérez Art Museum Miami Los Angeles Ballet Cystic Fibrosis Foundation - Greater Illinois Chapter Aid the Silent Liz’s Beautiful Events NDC National Development Council Glow Global Events MLSE Foundation Read with Malcolm - Share the Magic Foundation American Heart Association Tony Brewer & Company Chance for Life Design Foundry The Giving Back Fund Agency 21 Consulting
to walking (and dancing 💃🕺) in the most magical Winter Wonder celebration for our Baldor Holiday Party! ☃️❄️ Thank you to everyone in the Baldor family who joined us to celebrate an amazing 2019, and congratulations to our incredible Employees of the Year! We thank you all for your hard work and dedication throughout the year. (Last, but certainly not least, thank you to the incredible team that helped bring the night to life Agency 21 Consulting Abigail Kirsch Catering Relationships NYFF Events NY Lounge Decor Cirque Central KVL Audio Visual Services
The competition was fierce, the challenges tough, but at the end of this weekend's , one thing was clear: when comes together, we're stronger than ever. 💪 Congrats to all the winners of this weekends' challenges, and a big thank you to the teams at Agency 21 Consulting and Woodloch Resort for helping make our annual Sales Summit amazing!
...bubbala. Happy Hanukkah and merry christmas
It was a GRAND weekend! Congrats, Lee Schrager, Agency 21 Consulting, CREaM - Culinary Related Entertainment and Marketing, Devin Padgett, ++! Here's to another 15 years! https://instagram.com/p/BCYLqm5MQFt/
We had such a terrific conversation with Agency 21 Consulting's Brett Friedman calling in from sunny ! Check out with Shari Bayer at Heritage Radio Network! : https://instagram.com/p/BCNihccMQIv/ http://heritageradionetwork.org/podcast/brett-friedman-of-agency-21-consulting/
Tomorrow's the day South Florida After School All Stars will host their "Stars for Life" benefit! They will be honoring Eric Esteban from Sun Sports/FOX Sports Florida, DJ and Irie Foundation President DJ IRIE, Agency 21 Consulting President Allen Furst, Pediratric Neurologist Dr. Elza Vasconcellos, and life-long supporters of Marian Center School and Services, Inc., Maria and Tom Fogarty. The evening will be hosted by Emmy Award Winning news anchor, Cynthia Demos of CBS Miami and guests will be treated to a special performance by three-time Grammy Award winner Archie Peña.

http://www.afterschoolallstars.org/stars-for-life-benefit/
Congrats to Agency 21 Consulting on a another spectacular event in the Hamptons last night .
What a blast! Unbelievable grilled dishes, fantastic spirit sponsors, great live music and a crowd that was definitely into the experience! Well done!
x

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