a21 produces events, creates experiences, and activates great partnerships all while having fun doing so.
From national tours, art exhibits, large-scale music festivals, or intimate dining moments, we are your all-in activation agency. We make it all about our partners and the consumer experience. Sometimes this takes time and a whole lot of listening, but our job is to represent brands by learning their goals so we can make the magic happen. Said another way, we handle it all so you don’t have to.
From national tours, art exhibits, large-scale music festivals, or intimate dining moments, we are your all-in activation agency. We make it all about our partners and the consumer experience. Sometimes this takes time and a whole lot of listening, but our job is to represent brands by learning their goals so we can make the magic happen. Said another way, we handle it all so you don’t have to.
Operating as usual
Although our mission remains the same from city to city, the Heritage Fire Tour experience is unique for each destination.
Since the beginning of this year, we have:
🔥 Fired up 9 destinations nationwide
🔥 Hosted over 7,500+ guests
🔥 Collaborated with 200+ talented chefs
🔥 Served thousands of pounds of quality food
And we enjoyed every delicious moment. We’re cooking up something special for 2023. Stay tuned!
From our team to you and yours, we wish everyone a safe and wonderful Thanksgiving ♥️🦃
Did you hear what happened this week? Tickets went OFFICIALLY on sale for the 22nd annual presented by ! 🥳
returns February 23-26, 2023 to EAT. DRINK. EDUCATE. in support of and to celebrate 22 years on the sand! 🌴
Get your tix NOW through the ! 📲
Every voice matters. Every vote counts.
Click the link below for more resources on how to make your voice heard. Be a part of the change and vote this Election Day. 🇺🇸
👉 https://www.vote.org/am-i-registered-to-vote/
👉 https://www.usa.gov/election-office
In honor of having their line-up go live for 2023 this week, let's take a walk down memory lane to in years past 🥹💭
What's your favorite South Beach Wine & Food Festival® event?
Another is in the books 🍷🌃
Until next year!
Ahhh... nothing like a good Coca-Cola Zero activation on a hot Atlanta day 🥤
At 2022, our activations team brought the cool to the Atlanta heat with a double-decker build that housed a DJ/host space on the upper deck and a mixology activation featuring four different cocktails on the bottom. Across the front lawn, guests were able to enjoy games and photo opp.
What's your favorite drink? 🤔
September was beyond busy, but we made it!
From the East Coast to the West, our team brought stories to life within nine different events in one month.
Within those thirty days, a21 generated close to a million dollars in partnership deals, sold out both days of Atlanta Food & Wine Festival Tasting Tents having over 7500+ attendees, featured 87+ galleries from around the world (NYC, LA, London, Paris, Boston, Bogota, Kyoto, Philadelphia, SF, Seoul, Santa Fe, Seattle, Dublin, & Buenos Aires) at Art on Paper with Art Market Productions, sold out Taste of the Upper West Side in NYC, and found time to execute a few legs of our national Whiskies Of The World tour.
Cheers to our incredible team and an incredible month – we did it! 🥂
👉 Art on Paper
👉 Western Design Conference
👉 Private Taste: North Florida ML
👉 Atlanta Food & Wine Festival
👉 Denver Fall Gem
👉 SuperFine - New York City
👉 NYC Hospitality Alliance Awards
👉Taste of the Upper West Side
👉 Whiskies of the World San Francisco
👉 Whiskies of the World San Jose
New York, we're coming for you at ! 🗽
Our showstopping walk-around tasting is back September 30th - October 1st featuring 60+ of the best chefs, restaurants, and personalities in New York over two nights at Farewell to Summer and Autumn Ball Presented by Park West Village. 🍔
Tickets are still available through the ! 🎟
Here's some neat news: Whiskies Of The World is having a double feature weekend this weekend in sunny California. 🥃
We're headed to San Francisco & San Jose on September 24th & 25th to deliver countless amount of whiskey expressions and share knowledge about the art of drams with our West Coast friends – one pour at a time.
Tickets can still be bought at whiskiesoftheworld.com/events.
Atlanta Food & Wine Festival kicks off THIS week! 🍑
After several months of preparing for the Atlanta Food & Wine Festival, we're almost ready to open the doors! From our walk-around tastings to intimate dinners, each of our many events features top chefs from all over the country, multiple brand activations, and of course, plenty of food and drink to go around.
See you in Atlanta! 🌆
Art on Paper is well underway in the Big Apple! 🌆
Within the past couple of days, hundreds of aesthetes entered into a creative world of grand paper-based artworks and site-specific installations curated by our very own art division, .
Hope to see some of our NYC friends come out this weekend to see the amazing art space we've created. Art on Paper ends Sunday, September 11th.
Venture below into some of the many noteworthy galleries featured in this year's event:
.art
AND MANY MORE!
The essence of great art is gratitude.
Grateful to have orchestrated the 12th year of Art Market Hamptons which featured over 90 top modern & contemporary galleries at Nova's Ark Project & Sculpture Park.
Up next: Art on Paper at Pier 36 in NYC September 8-11. Head to our link in bio to join us!
What to Know About the 2022 Atlanta Food and Wine Festival
September 15 marks the return of Atlanta’s largest annual food festival, featuring weekend tasting tents, chef demonstrations, and dinners at restaurants around the city
Pictured are the people who move mountains 🏔
Last week, our senior leadership traveled to Aspen, Colorado where they explored the beauty of this picturesque city and discussed new opportunities for our ever-growing company.
Here’s to 2023 — a year full of new growth, events, experiences, and of course, excitement!
“It’s all about getting back to the local farmers,” Friedman added, “That is truly something that is important to us. It’s the reason we do this.”
Read more from a21 CEO and Heritage Fire founder, Brett Friedman, our culinary operations manager, Shannon Ruben, and local Asheville chefs.
Heritage Fire, a delicious afternoon filled with Asheville’s finest flavors, top chefs, and most memorable brands at this one-of-a-kind, all-inclusive tasting experience.
There’s a new milk man in town, and he’s delivering the goods. 🥛 ❎
Miami’s top food influencers received a special delivery to celebrate the launch of The Not Company US x Shake Shack’s first-ever plant-based products.
The custom cooler featured wellness products and a personalized invite to a day of R&R at the WSouthBeach.
a21 curated the Milk Man concept and coordinated and facilitated all media drops and outreach for this initiative.
Chef Howie, a dear friend and family member to the a21 family who will always remain in our hearts.
“46 years of friendship. Your talent will be missed, as will your allusive smile, which I brought out more than most. Forever my brother! ” - Brett Friedman
They say a picture is worth a thousand words, we say it’s worth a21 🎨
From start to finish our team executed with poise and intense detail while fully embracing the phrase “Trust the process”. Day one painted the process perfectly as we opened its doors for the 2022 Fair!
Congratulations on a successful kickoff in Seattle to our whole team!
Beetles on a stick, anyone? It’s delicious, we promise 😜🔥 Heritage Fire Asheville was FULL of flavor.
Looking forward to our next stop in Snowmass on the Heritage Fire Tour.
More information here: https://bit.ly/3MZ8O4O
Would you like fries with that?? 🍔 A taste of Sports Illustrated’s Official Afterparty with Shake Shack and .
a21 brought Shake Shack’s pop up to where guests, including some of your favorite models, enjoyed some of their signature bites and first-ever plant based ice cream post-runway show.
Who’s hungry? Stay tuned as we have some other exciting surprises in store.
"On Sunday, July 17, the tantalizing scent of wood-fired smoke will waft from Franny’s Farm in Leicester, where the celebration of live-fire cooking will take place."
Read all about our fourth stop on the Heritage Fire 2022 Tour in Asheville.
Cochon555's national Heritage Fire tour lands in Asheville on Sunday, July 17.
Another event SOLD OUT 🔥🙌
📍 Heritage Fire Tour Asheville
View the full tour here: https://bit.ly/3GF8VPR
Heritage Fire: Chefs take it back to primitive-style cooking
A national touring festival has added Asheville to its schedule. Heritage Fire Tour is set for July 17 in the Asheville area.
How can you not smile after such a huge success at ? 🥃
Our time at WOW Washington D.C. was absolutely incredible and we can't wait for our next stop in the Windy City on July 23rd! See you soon, Chicago! 👀
Cheers to the 15th anniversary of NYC's biggest wine and food festival, Food Network New York City Wine & Food Festival, this Oct 13-16! Get tix
today to Eat. Drink. Feed NYC. and support . Choose from over 80 events with 500 chefs.
Tix available at https://nycwff.org
Come along with us to NYC’s biggest wine and food festival as they return once again October 13 – 16! 🍔
Join the 15th anniversary party and choose from over 80 events while giving back to such a wonderful causes: & ! Tix are officially on sale! 🎟
Eat. Drink. Feed NYC.🗽
https://nycwff.org
Chefs of The Hamptons Kicks Off Dan’s Taste Series 2022
Exquisite eats, divine drinks, stunning sunset views, great tunes set a lively mood for the sold-out Chefs of The Hamptons Thursday at EHP Resort & Marina.
There’s nothing better than a gathering of the region’s top chefs. For our twelfth year now, we’re happy to be a part of the Hampton’s hottest culinary events – Dan's Taste.
Up next: Chefs of the Hamptons 6/9.
Four years in the making. 🌵 Shake Shack
Having the courage to try new things is truly at the a21 core. this year was a true test of something new for our team and we are ecstatic to see what a grand success it was! Here are a few shots from the show.
Follow Art Market Productions to learn more about our new Art Fair division!
Festival season has officially kicked off and we can't be more excited. Here's a little taste of our Heritage Fire Tour which kicked off this year in Atlanta. Learn more at HeritageFireTour.com.
Life is short. Work somewhere awesome. See what positions we have available!
Send your resumé to [email protected]
Ever had an a21 experience? Here are a few things we've been working on lately.
a21 is evolving.
More than just culinary events.
www.teama21.com
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Heritage Fire Los Angeles was a HIT! 🔥 Our team made their way over to the West Coast at The Westin Bonaventure Hotel & Suites where they executed their first Heritage Fire in Los Angeles! We couldn't have asked for a more beautiful day full to welcome our incredible partners, chefs, and guests. We can't wait to return next year, LA! Coming up, we still have 2 more events left on the tour!📍Special edition: Heritage Fuego in Miami, FL | November 20📍Heritage Fire Charleston, NC | December 4
New York, we're coming for you at @tasteuws! 🗽 Our showstopping walk-around tasting is back September 30th - October 1st featuring 60+ of the best chefs, restaurants, and personalities in New York over two nights at Farewell to Summer and Autumn Ball Presented by Park West Village. 🍔 Tickets are still available through the #linkinbio! 🎟
Here's some neat news: Whiskies Of The World is having a double feature weekend this weekend in sunny California. 🥃 We're headed to San Francisco & San Jose on September 24th & 25th to deliver countless amount of whiskey expressions and share knowledge about the art of drams with our West Coast friends – one pour at a time. Tickets can still be bought at whiskiesoftheworld.com/events.
There’s a new milk man in town, and he’s delivering the goods. 🥛 ❎ Miami’s top food influencers received a special delivery to celebrate the launch of The Not Company US x Shake Shack’s first-ever plant-based products. The custom cooler featured wellness products and a personalized invite to a day of R&R at the WSouthBeach. a21 curated the Milk Man concept and coordinated and facilitated all media drops and outreach for this initiative.
Beetles on a stick, anyone? It’s delicious, we promise 😜🔥 Heritage Fire Asheville was FULL of flavor. Looking forward to our next stop in Snowmass on the Heritage Fire Tour. More information here: https://bit.ly/3MZ8O4O
Come along with us to NYC’s biggest wine and food festival @NYCWFF as they return once again October 13 – 16! 🍔 Join the 15th anniversary party and choose from over 80 events while giving back to such a wonderful causes: @godslovenyc & @foodbank4nyc! Tix are officially on sale! 🎟 Eat. Drink. Feed NYC.🗽 https://nycwff.org
Festival season has officially kicked off and we can't be more excited. Here's a little taste of our Heritage Fire Tour which kicked off this year in Atlanta. Learn more at HeritageFireTour.com.
Ever had an a21 experience? Here are a few things we've been working on lately.
a21 is evolving.
More than just culinary events. #a21 www.teama21.com
Welcome to the new a21. www.teama21.com
Not just a human necessity, food remains to be the universal language of love. Shoutout to our culinary heroes, José Andrés, @ChefKarlaHoyos, Chef Marc Murphy, and all #ChefsForUkraine who are involved with providing warm meals to the millions of people affected by the #UkraineConflict. Join us in donating to World Central Kitchen, a great cause making a difference one meal at a time. https://bit.ly/3J8IrbC
We crafted something 🔥 with Corona USA and celebrity Chef Michelle Bernstein! Head over to cocinacorona.com for your chance to win! On the menu: Queso Fundido Corona Braised Chicken Mexican Chocolate Pudding Beer Sangria 🤤
Amazing things happen when bringing great brands like Corona USA and friends like ig - @AskFoodBitch together. Visit CocinaCorona.com and enter to win a live cooking demo with ✨Celebrity Chef Chef Michelle Bernstein ✨!!!
First stop on our Heritage Fire Tour... Atlanta. Join us on 4/24 for the first leg of our new and improved Heritage Fire 2022 Tour. www.HeritageFireTour.com/Atlanta
A little lunch surprise from Soulfly Chicken today! Thanks for stopping by the new office. We can’t wait to check out the new location in #Wynwood. #SupportLocal #CatchUsOnTheFly
Bring your friends and family, there's plenty of heritage breed goodness to go around! Don't miss COCHON 555 US TOUR's Heritage Fuego presented by Goya Foods on November 21st at the Biltmore Hotel Miami Coral GablesHotel Miami Coral Gables! See ya there!
We are pleased to announce that we are taking our talents to the music festival scene. A21 will be working with SunFest to provide you with the best South Florida music experience come April 2022. 🎶🕺💃🎶
Look mom, we're on TV!!! Check out our Deco Drive spotlight for our upcoming Heritage Fuego event presented by Goya Foods. Join us at the Biltmore Hotel Miami Coral Gables, November 21st for some fired-up fun. #HeritageFuego
New York friends.... lend us your ears! We are officially one month away from Taste of the Upper West Side. Hope to see all our NYC friends there. https://bit.ly/2XyawpL
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