Time to Bounce Party People

04/03/2026

🌸🎧 SPRING INTO SOUND WITH THE DJ BOOKS 🎧🌸

This Easter season, give your child something more than candy… give them a DREAM.

✨ The DJ Books – the world’s first DJ-themed children’s book series
🌎 Available all over the world
🎶 Inspiring creativity, confidence, and a love for music

Perfect for your little DJ, future creator, and superstar in the making.

📚 Featuring:
• Dreams of Being a DJ
• I Can DJ Anywhere
• I’M DJ “ME”

Written by Edwin “Bear Who?” Rios
DJ | Educator | Author

🎁 The perfect Easter gift that lasts beyond the basket

👉 Available now
📲 Follow: |

Kids love the DJ Books.

02/11/2026

the MMW 2026 official Tee is in the store!!

Update your wardrobe with this staple men's Champion long sleeve shirt. The soft cotton fabric and relaxed fit allow to wear the shirt on its own, or layer it with your favorite jacket. Plus, it has the added bonus of a Champion “C” logo on the left sleeve. • 100% cotton • Fabric weig

12/30/2025

OUT NOW — WHO? TRAXX

This EP didn’t come from a studio session.
It came from a lifetime on the floor.

WHO? TRAXX is Bear Who? doing what he’s always done — reading rooms, trusting instinct, and letting the music speak. Chicago jack at the foundation, modern pressure on top, built to work in real time for real DJs.

No explanation needed.
If it hits, you already understand.

🎚️ WHO? TRAXX
🔊 Available now everywhere.

12/26/2025

Out now.

40+ years in the game.
Still moving rooms.

WHO? TRAXX — BEAR WHO?
A legacy drop. No rollout needed.

Bear Who? · EP · 2025 · 5 songs

12/22/2025

Closing out the year with a surprise release.

BEAR WHO? – Who? Traxx is a 5-track EP rooted in raw Chicago house, blending underground jack, tech house drive, Latin-influenced rhythms, and heavy bass kicks built for the dance floor.

Stripped-down. Functional. No polish — just pressure.

📅 Coming December 26
📀 S&S Records

For DJs. For dancers. For the culture.

12/22/2025

Closing out the year with a surprise release.

BEAR WHO? – Who? Traxx is a 5-track EP rooted in raw Chicago house, blending underground jack, tech house drive, Latin-influenced rhythms, and heavy bass kicks built for the dance floor.

Stripped-down. Functional. No polish — just pressure.

📅 Coming December 26
📀 S&S Records

For DJs. For dancers. For the culture.

Available for pre-order on Traxsource. S&S Records, Inc. (and S&S Chicago, Inc.) was established by 4-time GRAMMY® nominated producer and House Music pioneer Steve "Silk" Hurley and global DJ/Producer Shannon "DJ Skip" Syas. Silk and Skip merged Hurley's worldwide commercial success and Syas' stron...

12/22/2025

So I wanted to drop a special Holiday DJ BOOKS - Hardcover sale link for all of you!!
For a limited time only!!
Starting tomorrow
Dec 23rd
All three books will be on sale for my friends and family!!
The DJ Books
Happy Holidays yall!
Get all three hardcover editions!
Perfect gift for anyone…

THE DJ BOOKS
HOLIDAY SALE - LIMITED TIME
HARDCOVER EDITION

12/16/2025

Closing out the year with a surprise release, Chicago DJ and producer Bear Who? drops Who? Traxx, a five-track EP on S&S Records blending underground jack, tech house structure, Latin-influenced rhythms, and heavy, fat bass kicks. Rooted in Chicago’s warehouse tradition and built for peak-time club play, the EP favors stripped-down functionality over polish, delivering DJ-ready tracks designed to move real rooms. Released quietly at year’s end, Who? Traxx reinforces house music’s physical, floor-focused essence while pushing its sound forward with a modern edge.

12/06/2025

It’s officially gift-giving season — and there’s no better present for the DJ, the dreamer, or the music-loving kid in your life than all three of The DJ Books! 🎧📚

From imagination… to inspiration… to pure rhythm — this trilogy brings joy, confidence, and creativity to every home, classroom, and family.

🎁 Get the complete set:
1️⃣ Dreams of Being a DJ
2️⃣ I Can DJ Anywhere
3️⃣ I’M DJ “ME”

And for those who want something extra special…
✨ Also available in hardcover! ✨

The perfect holiday bundle that kids LOVE — and parents do too.
Let’s make this a DJ Books Christmas! ❤️

11/07/2025

🎧 Bear Who? LIVE at the Miami Book Fair!
📍 Children’s Alley – Nov 21 & 22

Catch DJ author Edwin “Bear Who?” Rios bringing The DJ Books to life with storytime, beats, and inspiration at one of the world’s biggest book festivals! 📚🔥

🎶 Fri 11/21 – 9:30AM | Participate! Stage
🎧 Sat 11/22 – 10:30AM | Participate! Stage
🎚️ Sat 11/22 – 1PM | Innovate! Canopy (DJ Basics Workshop – Supported by Apple 🍎)

Meet me at the Yellow Autograph Tent for signed copies of The DJ Books!

10/22/2025

If you’re at ADE… stop by Concerto Record Store! 🇳🇱🎧

The DJ Books are officially in Amsterdam — including the brand-new release I’M DJ “ME.”

Created by Edwin “Bear Who?” Rios, The DJ Books celebrate music, creativity, and individuality — inspiring kids (and grown-ups) around the world to dream big and believe in themselves. 🌍✨

📍 Find them at Concerto Record Store
120 Utrechtsestraat, Amsterdam

Grab your copy, snap a selfie, and tag + .
Let’s show the world how DJs read, dream, and inspire.

Kids love The DJ Books.

10/16/2025

🎧💥 Headed to ADE? 💥🎧

Make sure to stop by in Amsterdam and grab your copy of The DJ Books — featuring the brand-new release I’M DJ “ME”! 📚🌍✨

Created by Edwin “Bear Who?” Rios, The DJ Books celebrate music, creativity, and individuality, inspiring kids (and grown-ups!) everywhere to dream big and love who they are. 🎶💫

📚 The Complete Series:
1️⃣ Dreams of Being a DJ
2️⃣ I Can DJ Anywhere
3️⃣ I’M DJ “ME” — The Final Drop!

💫 Kids love The DJ Books.
📍 Available now at Concerto Records, Amsterdam
🔗 www.bearwho.com