Tradeshow Logic - smart event solutions

08/12/2026

Next stop: New Orleans with NAMA’s Tradeshow Advisory Committee, where we’re helping shape the future of The NAMA Show 2027.

With a packed agenda, the group discussed new audience verticals, ways to elevate the exhibitor and attendee experience, and the industry’s most pressing challenges and concerns.

Together, we’re building a more relevant, connected, and high-impact event.

08/11/2026

The TL team and our Messe München colleagues teamed up in Boston last week for research and conversations as we plan for Analytica USA 2027.

We came away energized by discussions with researchers, innovators, partners, and attendees from across the industry. The greatest value lies in creating the right connections—between people, technologies, solutions, and new ideas.

We’re excited to continue building an experience that makes those connections easier, more meaningful, and more useful.

07/23/2026

TL is proud to support and help bring the exhibit hall experience to life.

In partnership with ACM SIGGRAPH, we’re working alongside companies at the forefront of the next era of computer animation and graphics—creating a place for attendees and exhibitors to connect around transformative work in AI, robotics, immersive experiences, simulation, and other cutting-edge innovations. We’re excited to be part of making it all happen.

07/14/2026

We're proud to see our CEO BJ Enright featured in this month's Trade Show Executive's spotlight!

The story recognizes BJ's visionary leadership and explores how Tradeshow Logic is “Playing Bigger” to build on its strengths as a Messe München company – bringing together trusted industry expertise, expanded global resources, and a continued commitment to helping our clients create exceptional events. From show floor trends to AI’s influence on event production, BJ and Maddy Ryley cover it all during their Power Lunch Q&A.

Congratulations, BJ, on this well-earned recognition, and thank you to Trade Show Executive for highlighting TL and the people shaping the future of our industry. Check it out!

This month’s issue of Trade Show Executive (TSE) features BJ Enright, President and CEO at Tradeshow Logic - smart event solutions, a Messe München Company.

Enright knows what it takes to deliver a seamless event, from trade show management to contractor services to strategy. Working alongside Messe Muenchen, she is ready to lead Tradeshow Logic as it marries its local expertise with serious global scale to better serve customers, increases cross-pollination of best practices and serves as the German organizer’s official U.S. subsidiary.

Also, we look at the 2026 Optical Fiber Communication Conference & Exhibition (OFC), which stood out as a growth leader in Q1. Taking place March 15-19 at the Los Angeles Convention Center, OFC recorded above-average growth across key metrics and featured a sold-out show floor. Its strong performance was the result of expanded global marketing and outreach efforts, and further strategies.

Next, we recap this year’s TSE Fastest 50 Awards & Summit, which was held in Baltimore on April 22-24 and honored the fastest-growing trade shows in the U.S. The event included plenty of celebration, recognition and awards, along with a timely Education Summit, and spotlighted this year’s TSE Trailblazers.

Additionally, we explore how leading organizers are leveraging content to help connect their communities 24/7/365 and boost value and engagement. As they curate powerful content that drives attendee and exhibitor ROI, they’re charged with ensuring that this information never loses its luster and keeps them coming back year after year.

Finally, this year’s Medical Show Report details a decline in the average growth rates in exhibitors and attendance across medical shows last year, led mainly by losses from events in the second half of 2025. However, some shows still broke records last year, including the American Society of Clinical Oncology Annual Meeting.

Read all of these articles and so much more in this month’s edition of TSE:

https://bit.ly/4eMM489

A huge TSE thank you to BJ Enright and everyone else who contributed to this month’s issue.

To subscribe to TSE Magazine in print, click here: https://tradeshowexecutive.subsmediahub.com/TSE/?f=paid

06/11/2026

TL helps power the exhibit experience at the NSA Annual Conference through a trusted partnership focused on growth. Year after year, we bring relevant exhibiting partners that deliver value to law enforcement and jail operations decision-makers. Successful exhibit programs are built through market insight, audience understanding, and a team that works as an extension of yours.

National Sheriffs' Association

04/30/2026

Now hiring: Account Executive – Exhibit & Sponsorship Sales 🚀

Tradeshow Logic is expanding our sales team! We’re looking for an Account Executive to drive revenue growth through strategic exhibit and sponsorship sales.

In this role, you’ll dive deep into the markets we represent, gaining insight into partner goals, ROI expectations, and challenges, then translate that intelligence into tailored sales approaches that drive growth and outperform targets.

If you’re highly motivated, thrive on person-to-person connections, and bring a strong work ethic with a drive to exceed targets in a team environment, this could be the perfect fit.

Position Overview:https://tradeshowlogic.com/wp-content/uploads/2026/04/Sales-Account-Executive-2026.pdf

👉 To apply, email Hilary Manning at [email protected]

04/09/2026

Proud to play a role in creating spaces where nurse leaders connect, collaborate and lead what’s next.

03/31/2026

Big ideas. Meaningful conversations. Real connections. At AONL 2026, exhibitors are engaging with thousands of from across the country. We’re proud to support the experience—and grateful to the American Organization for Nursing Leadership and the sponsors and partners for your continued collaboration.