10/08/2026
We can usually hear someone else’s assumptions more easily than we can hear our own.
At the studio, I hear it sometimes when a price is given clearly—and then explained. The explanation may sound like reassurance, but often something else is happening: the person speaking is measuring the client’s decision against what they themselves would spend.
I know the frame because I’ve carried versions of it myself.
In the newest installment of *Modern Floristry*, I look back at an earlier part of my career, what it taught me about value, and why some of the hardest things to examine in a professional practice are the assumptions we’re standing inside.
“The studio’s part is to keep giving both the flowers and the people the conditions they need, week after week, and to assume there’s a frame of mine still in the room that I can’t hear yet.”
*The Frame We Can’t See*
Modern Floristry, Episode 33
https://www.studioherbageflorist.com/blog/10-04-2026/The-Frame-We-Cant-See?utm_source=facebook&utm_medium=social&utm_campaign=modern_floristry_ep33&utm_content=the_frame_we_cant_see
