09/03/2019
Quick answer: They’re not!
There is no sneaky florist rule that we charge double for a wedding, just because! I’ve heard so many people say this, and it makes me sad. So please, let me explain…
Most of the time wedding flower quotes seem expensive because, in comparison to what you’ve ever spent at a grocery store or on a holiday, they are! But what you’re paying for with wedding flowers is a product AND a service. You’re buying the flowers themselves AND the labor to design, transport and deliver or install the flowers.
The blooms are expensive themselves! The flowers you see most often on Instagram, (most likely) Pinterest or in magazines are premium, perfect blooms, usually ranging from $2-$7 PER STEM wholesale. I wish they would post the cost next to those pictures, so everyone could understand the thousands of dollars that were poured into each Pinterest picture-perfect photo shoot.
All of the high-end flowers like garden roses, ranunculus, and those wonderful peonies, they carry a hefty price tag. And no florist worth their while will gouge you on the price for no good reason. They know that those wedding pictures you will be looking at for the rest of your life need the very best blooms, the perfect drape of foliage, and the highest quality of flowers available.
The labor! For wedding flower design, logistics can take up to 50% of the total time. When you say “wedding” to a florist, they don’t tack on an extra thousand dollars for the title, they tack on 20 extra hours of work, knowing that that’s what it will take for the perfect floral decorations for your event.
Did you know that in 2018 the average cost of wedding flowers was $2,500? That may seem low or high to you, depending on your budget or overall understanding of flower expenses. Just know that most florists want your day to be exactly how you’ve always dreamed, are prepared to work their hardest to get you there and that what you will pay will match that amount of work.