05/02/2026
Tomorrow, 150,000 people walk through the gates at Churchill Downs.
Not a single one of them is dressed by Churchill Downs.
They're dressed by us.
THE DERBY DROP just landed. Limited edition. Breaking Bread Catering. Louisville's kitchen just became Louisville's closet.
We made a pork rub that outsells your appetizer menu. We made a hoodie your stylist can't find. We made a rocks glass your bartender is gonna ask about. We put a horse on a doormat and somehow it's classier than your entire front entrance.
This isn't merch. This is a takeover.
To every apparel brand watching β you had 151 Derbies to do this. We did it from a kitchen.
To the owners of Churchill Downs β you sell the seats. We dressed the people sitting in them. Call us when you're ready to talk.
To everyone else β stop scrolling.
π isyouhungry.com β Shop the full Derby Drop NOW. Tees. Hoodies. Windbreakers. Aprons. Glassware. The signature Derby Dust rub. All limited edition. All gone soon.
If you're reading this tomorrow and it's sold out β that's on you. We warned you tonight.
Is You Hungry?β’ Raised in D.C. Perfected in Louisville. The 2026 Winners Circle isn't on the track. It's in your cart.
π isyouhungry.com
#502