28/02/2023
Botanica News ||
I’m getting away from daily deliveries and focusing more on weddings, events, subscription arrangements and florals for Holidays for several reasons. It was a hard decision and if you want to know why, I’ve laid it out below. If you’re like, “Uh, I follow this to brighten my feed not to know the ins and outs of floristry,” that’s cool too, I appreciate you!
As a solo-preneur I have to make extra sure my time and resources are spent wisely. I am not a retail florist so I don't keep extra flowers on hand. I go to the wholesale flower market and hand select fresh flowers specific to the order. Flowers at the wholesale market are mostly sold in 10-25 stem bunches, so after selecting 5+/- varieties of flowers to include in an arrangement, I've spent more purchasing the wholesale flowers than I would charge for the entire retail arrangement - not to mention the time, gas, hard goods, delivery boxes, tissue, etc.
However, when I know that I have "X" number of subscription orders I can purchase flowers knowing the time, money and product will be used.
This is not to say that I won't ever do daily deliveries. I'm increasing the minimum due to the bespoke nature, custom care, handling and creative design. The website flower page will be changed so that customers may inquire about a delivery rather than automatically submitting an active order form. This will be especially useful as Wedding Season approaches and time will be even more limited.
My initial goal when starting Botanica was to focus on weddings and events but unfortunately, life had a different idea with a global pandemic. As weddings had to be cancelled, I quickly regrouped and focused on daily arrangements—a source for love and connection to friends that were kept apart due to lockdowns.
Luckily, we’re moving on and the wedding/events side of the business is taking off as was initially intended. And who knows, the business has made so many changes and growth in the past 3 years, more consistent daily offerings may be available in the future.