02/05/2021
This was my logo 20 years ago.
Letās take a little trip down memory lane shall we..
SLPR was founded back in 1988 (I knowš±) by two other amazing women (not me) who saw a need for a fashion PR agency in LA. At the time, all the fashion PR firms were in New York because thatās where fashion was thriving. The agency was called Schneider Newman Public Relations. I joined them in 1996 with a goal of creating an action sports division (which equals skateboarding, snowboarding, BMX and surfing if you didnāt know). I did, it was awesome, I became a partner, the agencyās name changed to SNL Communications, and we had a thriving business with many incredible clients and staff for many many years.
Then the recession in 2008 changed everything. We lost clients and subsequently staff, there were mergers like nothing Iād ever seen before and one of the partners (the N) retired. The agency name changed again, to S+L Communications.
What happened between then and now is a blur. We moved, we sold, we bought it back, we evolved, and eventually my other partner retired and the name changed again to SLPR.
If I could go back and do it over, Iād be a better boss. Iād be more grateful and less stressed. I would have taken more time to enjoy what we had.
But also, Iād never go back š
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