02/05/2021
This was my logo 20 years ago.
Let’s take a little trip down memory lane shall we..
SLPR was founded back in 1988 (I know😱) by two other amazing women (not me) who saw a need for a fashion PR agency in LA. At the time, all the fashion PR firms were in New York because that’s where fashion was thriving. The agency was called Schneider Newman Public Relations. I joined them in 1996 with a goal of creating an action sports division (which equals skateboarding, snowboarding, BMX and surfing if you didn’t know). I did, it was awesome, I became a partner, the agency’s name changed to SNL Communications, and we had a thriving business with many incredible clients and staff for many many years.
Then the recession in 2008 changed everything. We lost clients and subsequently staff, there were mergers like nothing I’d ever seen before and one of the partners (the N) retired. The agency name changed again, to S+L Communications.
What happened between then and now is a blur. We moved, we sold, we bought it back, we evolved, and eventually my other partner retired and the name changed again to SLPR.
If I could go back and do it over, I’d be a better boss. I’d be more grateful and less stressed. I would have taken more time to enjoy what we had.
But also, I’d never go back 🙃