06/01/2026
Instead of building “just another marketplace,” we started building TEC around how events ACTUALLY work.
The truth about the event industry is that it runs on an invisible system of trust, referrals, reputation, timing, and relationships.
Relationships drive the best bookings, the strongest collaborations, and the businesses that keep getting invited back into the room.
Relationships tell you everything:
Who people trust.
Who gets recommended.
Who consistently shows up.
Who can handle pressure and last minute changes.
Who works well together.
Who people genuinely want to work with again.
That’s the real infrastructure behind this industry.
After spending the last 10 years in events, building real relationships with thousands of vendors, venues, planners, and suppliers, I realized something that most software companies completely miss:
You can’t build great event infrastructure if you don’t truly understand the people and relationships powering the industry behind the scenes.
That’s why before we ever built software, we built community first.
Through The Event Community, we organically connected 35k+ event professionals and built a trustworthy, people-first brand that has become recognizable throughout the SoCal event ecosystem.
So now that we’re building the technology, we already have something that’s incredibly hard to replicate:
REAL trust, REAL relationships, and an entire community growing alongside us.
Something the tech bros could never do…
And now with AI making intelligence and automation more accessible than ever, we believe the future belongs to relationship first infrastructure built specifically for how this industry actually operates.
We’re starting with discovery and matchmaking first. But the vision is much bigger.
The future of events is TEC. 💬 Comment “EARLY” to get in before we blow up!
With lots of love for all your support,
Julia (Goolia) Founder & CEO
