AAnd Then Co.

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Lindale, TX
AAnd Then Co.

Hi, I'm Alex, an East Texas Wedding Planner empowering couples to plan YOUR day YOUR way through virtual planning, coordination, and design services.

Hi, I'm Alex! I'm a new wife, dog mom, an organization connoisseur, communications specialist, and detail queen who absolutely LOVES helping thoughtful couples create amazing authentic experiences and memories to last a lifetime. Wedding planning should bring you and your partner together and your wedding day should be everything YOU want it to be! I'm here to help with that.

04/15/2026

Life Update Alert: I’ve been trying to figure out how to write this for you all.

SO many things have changed. I realized I never officially shared this news on this account, but in case you haven’t noticed from the picture my husband and I are expecting our first child!💖

Baby girl is already so loved, and we are truly thrilled and excited for her arrival (hopefully soon)! But I have also found that pregnancy and planning for postpartum has left me in the process of grief over this business I’ve tried so hard to bring to life. Nothing brought me more joy than bringing things together for couples on the happiest day of their lives. It has been my greatest honor to serve you all.

Owning a business that already felt like was taking everything you had to market and get clients, & then feeling the pressure to continuously put yourself on social media and not really seeing results has left me asking myself the dreaded questions no business owner wants to face. What do I do now? What have I not tried? Do I continue? Have I failed at this?

And the truth is, yeah, I have failed.

As much as I’ve wanted to love this business into being, it’s been more of an expensive hobby. And now I’m looking at transitioning into a phase of my life where this has to take a backseat.

Essentially, I’m not sure if this is a farewell post, or just a goodbye for now. But I wanted to thank you for being a part of this journey with me, however brief and wonderful it was. You are all truly the best.🤍

08/12/2025

Wanted to show off my new headshots, courtesy of , so I thought I’d re-introduce myself! Which one do you like best? 🥰✨

I’m Alex, Founder and Lead Planner here at AAnd Then Co. & I was born to make wedding days happen. I’m an organization connoisseur, communications specialist, and detail queen who ADORES helping thoughtful couples create amazing and authentic experiences and memories to last a lifetime. Some quick facts about me:

💍 I married my high school sweetheart in October 2023 on the 10 year anniversary of our first date, and the day of an annular solar eclipse.☀️

☕️ Coffee over tea, but only if it’s a dark chocolate mocha latte with oat milk. really anything dark chocolate with sea salt and/or caramel. 🤤

🐕 My husband and I have two chaos goblins (Belgian Malinois) named Rogue and Bear, both spoiled rotten. Rogue is very interested in my video calls, so a discovery call with me will likely have a visitor. 😉

🤓 I am a ridiculously proud nerd. I love all things Harry Potter, Lord of the Rings, and especially Star Wars. Our own wedding had a subtle Star Wars theme, & my favorite events include references, puns, and inside jokes, because owning what you love together and the stories that you share is exactly what makes your wedding one that could only belong to the two of you.

What else do you want to know about me?! What do you want me to know about YOU! Let’s schedule a call today and see if we vibe together.🥰

07/16/2025

She’s 50 & Fabulous!!! 💖🎀

What a great weekend celebrating the life of this pretty lady in all her pretty & pink glory! Thank you to all the local vendors who made this weekend gorgeous (& delicious😋). And thank you to everyone who came out to make this trip so special.✨

04/21/2025

If you’re crying over wedding tasks… this post is for you.🤍

Here are a few reminders of this wedding planning season feels a little less than magical. And remember, YOU’VE GOT THIS!

To those who’ve been through this part before, what other advice would you add?

04/07/2025

EXTRA! EXTRA! We’ve made it to the newsletter!👀

I’m so excited and honored to be one of the featured vendors in the April edition of the newsletter for the I Do Bridal Network. If you’re an East Texas bride or vendor, this network is an incredible opportunity for collaboration and is such a positive and uplifting space.

PLUS, brides, you can sign up and save! Check out the last slide for an April offer you won’t want to miss! 💸

01/26/2025

Such a wonderful and fun day at East Texas Wedding Extravaganza! I loved making new vendor friends and meeting so many of YOU!

Today looks like some much needed rest and unpacking, but for those of you who found me at the show, be on the lookout for an email from me later in the week!

01/24/2025

T O M O R R O W ! ✨

Join us at the East Texas Wedding Extravaganza in Tyler, TX from 1PM-5PM. We can talk all things wedding and you can enjoy a fashion show, tons of inspo, and over $50,000 in prizes and giveaways!

Swipe through for some ways you can make the most of your wedding expo experience, and let us know which tip you found the most helpful in the comments!

01/22/2025

3 D A Y S until the show!!✨ Tag a friend below who would be interested. 👀

For those of you who are going to the show, I'll be running a special to EVERYONE who books a consultation meeting with me. Consultations are like low-commitment vibe checks to see if we work well together, and to get a clearer idea of your vision and budget.

For the I DO! Wedding Expos on Saturday, I'm offering a FREE Getting Ready Suite Setup/Setup Kit with your booking when you schedule a consultation at the show (a value of up to $350)!

This is typically a luxury add-on service where our team comes in and gets your suites ready with all the necessities for a flawless wedding morning. The best part? You don't have to book a day-of coordination service to make this happen either! If you'd rather stick to virtual services, we'll send a Setup Kit for you or a designated person to DIY. Luxury service for FREE! Just book a consultation at the show!

10/18/2024

NOW BOOKING with a SPECIAL DISCOUNT!

You read that right! We’re finishing the year strong. 💪 Book with us through the end of the year to receive a special discount on our services (it’s like a reward).🥰

Tag a couple you know could use the help (and would love to save some 💸 while they’re at it)! DON’T MISS OUT! DM US TODAY!

📧 [email protected]
🖥 aandthenevents.com

Address

110 North Main St
Lindale, TX
75771

Website

http://aandthenevents.com/

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