05/27/2025
We’ve seen every comment, message, and post shared over the past few days. We hear your anger. We hear your disappointment. And we are not going to ignore it.
This event fell short. Many of you came in with expectations based on what was promoted and left with losses, confusion, and frustration. That is something we are taking full responsibility for.
Over the weekend and into this week, we’ve been reviewing everything including vendor communications, marketing, venue logistics, pricing, ticketing, and staffing. Some decisions were made too late or without full understanding of their impact. That is on us.
We also want to clarify some key points based on what’s been said:
• We never had 30,000 ticket sales. That number was a projected goal, not a confirmed presale or attendance count
• Attendance was much lower than anyone hoped, and we take full ownership of that misalignment
• Booth pricing did vary depending on timing, size, indoor versus outdoor placement, and volunteer incentives. We understand that inconsistency caused confusion and we are reviewing how that was handled
• Over $79,000 was spent on venue rental and advertising. That breakdown was shared publicly and remains available
• We did run a wide campaign including billboards, print placements, and digital ads. That said, our radio team did not fulfill their full commitment here, and we had other issues that shouldn’t have happened
• Alltech Arena created layout and access issues we did not anticipate. We are already looking at other venues for next year that will better support the flow and feel of the event. If you have location suggestions, we would love to hear them
• Several vendors reported incidents, and those are being followed up on individually. If you have a specific complaint that has not been addressed, please message us directly so we can speak with you one-on-one
We are not here to argue or dismiss anyone’s experience. The feedback has been loud, clear, and painful to read, but necessary.
We are still reaching out to vendors individually and collecting detailed feedback. If you are a vendor who has commented and we have not connected yet, please send us a message so we can make sure your concerns are heard. We want to have these conversations directly and respectfully, one at a time.
For those asking what’s next, we are already planning improvements for future events. Live music, stronger entertainment, improved layout, clearer signage, more accessible pricing, and better day-of support are all on the table.
We understand trust has been damaged, and the only way to rebuild it is with honesty, accountability, and real action.
Thank you to everyone who has spoken up. We’re listening.
