09/18/2026
This week, Beyer Creative wrapped filming part one of New York Oncology Hematology’s campaign for broadcast and web.
So many stories go untold. But one real local story, backed by supporting medical knowledge and expertise that contributed to a positive outcome, means more people know where to turn and who to trust when it matters most.
Over the course of production, we filmed interviews with NYOH physicians at NYOH and Albany Med to capture their approach to care, and stepped into the labs alongside the healthcare professionals doing the daily work patients don’t see. We also had the privilege of capturing a local cancer survivor’s story the kind that shows what’s possible when a skilled care team comes together in service of a patient’s life.
Cancer treatment is deeply personal, and telling that story on camera means earning trust: from the brand/design and communications team spearheading the visual direction and messaging, to the physicians balancing packed schedules, to the lab teams focused on precision, and especially a survivor willing to share their journey. Beyer Creative was honored to work with Ruth Sadinsky and Sarah E. Bilofsky of Sarah B Communications to capture this video campaign. Their months of detailed, diligent work and expertise made the entire scope of this project even possible and exactly what the caliber of professionalism and storytelling needed to tell this critical story.
We love the Capital Region. Telling stories here, for the people here, means everything in the world.
Beyer Creative - Video Production NY
Karl Elchinger
Chris Scesny
Allison Beyer | Video Production | Albany, NY
and awesome meeting and working alongside Qua on photo
