07/31/2026
Urban Furniture Company | Brand Story Video
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In 2018, Beyer Creative filmed Urban Furniture Company’s (formerly Urban Industrial Design) first brand video. The company experienced exponential growth in the years following, including building a jaw-dropping furniture production warehouse and showroom, growing a team, and expanding beyond solid wood tables into countertops and additional products. Urban was ready for a new video that embodies their growth and usher them into their future.
We knew the video couldn’t only show products being crafted in the shop at this stage, but also out in the world, in real settings where products are being used everyday by people at home and work. Life unfolding around pieces of furniture that last. Serving as the foundation of rooms where love grows and big ideas form.
Urban Furniture Company
[see and hear the full video on the last slide]
But despite Urban Furniture Company’s tremendous growth and reach, each of their products is still handcrafted by talented woodworkers in their production facility. No product is untouched by human hands. Clients understand this process takes time and invests in the high-quality result.
Life happens around the table. This countertop and table are real products installed in a gorgeous Saratoga trackside home built by Witt Construction, Inc.. We wanted to show a family around a table crafted by Urban, and Kelly Jeanmaire and her family joined us to simulate life in this space revolving around Urban’s craft.
Beyond residential, Urban Furniture Company’s products are the cornerstone of spaces across the Capital Region and the country, from financial firms, to manufacturing facilities, to building and design companies, medical office reception areas, and more. So many companies around us value quality crafted furniture over mass-produced furniture, because it’s warm, grounding, and signals a value for quality across the board - from client experience to service to their way of operating. C2 Design Group, a big thank you to you and your team for participating in this video project!
Urban Furniture Company’s full brand story video embodies all of this: The company Brian Seitz has gro
