09/23/2026
🚨𝐍𝐄𝐖 𝐒𝐏𝐎𝐍𝐒𝐎𝐑 𝐀𝐋𝐄𝐑𝐓🚨
South Point Hotel, Casino & Spa today announced a new multi-year partnership with Tequila 500 Novillos, bringing the premium tequila brand’s Western heritage and spirit to the property through an expanded presence throughout the South Point Arena and the renaming of its tequila bar to the 500 Novillos Tequila Premium Bar.
The partnership, which extends for an initial five years, will establish Tequila 500 Novillos as an official arena partner of South Point, with the brand featured prominently throughout the venue. Miguel’s Tequila Bar will be rebranded as the 500 Novillos Tequila Premium Bar, creating a permanent home for the brand at South Point. The bar will feature 500 Novillos branding and provide guests with a dedicated destination to enjoy the tequila and specialty offerings.
“South Point has always been proud to partner with brands that share our connection to the Western lifestyle, and 500 Novillos is a natural fit for our property and our guests,” said Ryan Growney, general manager at South Point Hotel, Casino & Spa. “This partnership brings a premium tequila experience into our arena and casino while creating a new destination with the 500 Novillos Tequila Premium Bar. We look forward to introducing our guests to the brand and building on this partnership for years to come.”
Rooted in the spirit of the American West, Tequila 500 Novillos draws inspiration from Las Tunas Cattle Co., which was founded on a deep ranching tradition and is recognized for its Quarter Horse breeding and performance cattle. The brand describes its tequila as an extension of that heritage, honoring strength, character, discipline and respect for the craft. Tequila 500 Novillos is produced from 100% pure agave without filters or additional ingredients and is positioned around an ultra-smooth, clean profile designed to be enjoyed neat or in cocktails.
“Las Tunas Cattle Co. and 500 Novillos were built around a passion for Western heritage, excellence and the traditions that bring people together,” said Miguel Guerrero Elias, owner of Las Tunas Cattle Co. and Tequila 500 Novillos. “South Point is a tremendous partner for us because of its deep connection to the Western lifestyle and its commitment to creating memorable experiences for its guests. We are excited to bring 500 Novillos to the arena, establish the 500 Novillos Tequila Premium Bar and share our tequila with guests from Las Vegas and around the world.”
For more information on 500 Novillos, please visit: https://tequila500novillos.com/en/
📸: Madison Williams Photography
South Point Hotel, Casino & Spa Las Tunas Performance Horses
