12/07/2025
Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color.
The company described it as “a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection.
What is a Pantone color?
It’s a standardized color created by the Pantone company.
Each color has a unique code, so anyone anywhere in the world can reproduce the exact same shade.
What is it used for?
Printing (business cards, brochures, logos)
Graphic design
Fashion and textiles
Interior design and paint
